If Twitter is going to be part of your brand’s social media marketing strategy, it’s important that you’re really taking advantage of this platform.
You want to be smart about how you’re setting up your profile, what you’re tweeting, and how you’re using the platform overall. Otherwise, there’s a good chance you won’t see the results you want, which means you’ll wind up feeling frustrated and wanting to give up.
But the good news is, you can avoid that feeling altogether!
There are seven simple things you can do to make sure your Twitter presence is working for you, not against you. And the best part is that they’re all things you can begin changing today.
When you discover someone on Twitter and visit their profile for the first time, what’s one of the first things you do? Odds are, you have a scroll through their tweets and read their bio. After all, it’s the bio that communicates exactly what this person has to offer. And don’t we always want to know what’s in it for us?
Make sure your bio tells people what they can expect to see from you. Tell them who you are, what you do, and what they can expect to see from your tweets. And yes, you’ll have to get a little creative to fit that into Twitter’s character limit!
If your bio doesn’t say anything about you and doesn’t leave people wanting more, you’re missing out on potential new followers. Make sure they can see the value you’ll add to their lives and they’ll be rushing to click that “Follow” button.
One of the secrets to mastering your Twitter presence is consistency. Posting daily is key to staying top of mind for those who are following you. Not only that, but you want to post multiple times throughout the day. And that’s not always easy to remember when you have other things on your to-do list.
That’s why I’d encourage you to find a scheduling tool you really love and start filling your queue with great tweets every week. This way, you don’t have to worry about posting every day. It’s already taken care of for you! And if you need some ideas for tools to check out, I shared a great round-up of Twitter tools here on the blog.
Let’s face it, social media is a busy place. And my friends at Hootsuite reported that the half-life of a tweet is 24 minutes. That essentially means your tweets get half of its interactions within the first half-hour of being posted. After that, interactions slowly begin to decline.
So, if you want to make sure you’re getting the most out of your Twitter presence, it’s imperative that you’re standing out with every tweet you post. To avoid getting lost in the crowd, it helps to know what makes you unique and embracing that with the content you share. After all, it’s what makes you special and draws in new people!
You also want to personalize the content you share to appeal to your target audience because that’s key to attract all the right people into your amazing community. And of course, don’t forget to be creative and experiment with your content. Trying new things can really help you make a splash and get more eyes on your tweets.
One of my biggest pet peeves is when a brand fails to use their Twitter presence to effectively engage with their community. In this day and age, you expect that people would realize the importance of making those connections, but so many tweets to brands are still going unanswered. And that’s not cool!
Don’t fall victim to this behavior. Make engagement a priority for you on Twitter and any other social media platforms you’re actively using. This is your chance to better connect with your audience, show that you’re listening, and that you genuinely care about what they have to say. And that means a lot.
One of my favorite tools for this is Brand24. It ensures I never miss an important conversation, thanks to their mentions feed, as well as email and in-app notifications. Read my Brand24 overview here.
Effectively managing your Twitter presence means you should be taking advantage of their built-in analytics, as well as any data provided by your third-party scheduling tools. But it’s important that we’re looking beyond things like follower growth and really focusing on which tweets are generating the most attention.
Your analytics will show you the tweets that have been the most popular with your audience. This then gives you an idea of topics to discuss, tweet formats that work best (plain text, graphic, video, GIF, etc.) and even which hashtags help you get the most research. Pay attention to this data and use it to shape your strategy moving forward so you can see the growth and engagement you desire.
Do plan out tweets in advance. Don’t spam your followers. When it comes to building a Twitter presence that your target audience will love, there are a few do’s and don’ts you should keep in mind, otherwise you could send people running away.
I actually shared 15 Twitter do’s and don’ts here on the blog recently, which are worth checking out. Just make sure you aren’t guilty of any of the don’ts on this list!
Sometimes it’s hard to stay dedicated when it seems like you just aren’t getting the results you want. You put in the effort to post consistently, but yet your follower count isn’t increasing. You’re crafting well-written tweets with the perfect hashtag and they still aren’t generating the reach or engagement you thought they would. It’s frustrating!
But the important thing is that you’re remaining patient. Results don’t come overnight. You can’t expect your next post is going to go viral and earn you thousands of followers in the blink of an eye. You have to hang in and continue showing up for your brand and your community. And in time, you’ll see true results.