We’re all looking to make more money, right? But using your social media presence to generate more income for your brand can be a tricky thing! In fact, this is something we previously discussed on the #TwitterSmarter chat when Nika Stewart guest hosted. In this post, I want to build off the incredible tips shared by Nika and those who joined that discussion. And it’s all to help you generate major results within your business!
There’s one key thing to keep in mind when monetizing your online presence. That key is to think of Twitter less as a sales platform and more as a tool to establish your authority and connect with your target audience. After all, building a loyal, trusting relationship needs to happen before people will spend their hard-earned cash with you.
So, here’s what you can start working on today…
Take a moment and look at your Twitter profile as it currently stands. Does it give off a good first impression to those who are stumbling upon you for the first time? If this person read your bio, would they clearly know what you’re all about? If not, it’s time to make a change!
Your profile should feature a high-quality image for your photo and your header image. And you want your bio to share how you can serve people and why they should care about you. This is your opportunity to embrace what makes you unique so you can stand out from the crowd.
But how will this help you monetize your Twitter presence, you ask? Making it clear what you do and who you serve will encourage the right people to find, follow, and connect with you.
If your account isn’t active, people are going to be less likely to discover you. That’s why you need to make sure you’re posting consistently if you want to monetize your Twitter presence. You can do that by creating a posting schedule that determines how frequently you’ll share content. And then, fill up your social media scheduler (here are some favorite tools) with tweets that contain content that’s relevant to your target audience.
During our Twitter chat, Nika Stewart shared a really smart tweeting formula that might help you. Post content that’s 50% your area of expertise, 30% topics that support your expertise, and 20% character development. She also talks about this in her interview for the #TwitterSmarter podcast.
While you’re at it, make sure you’re engaging with other people. Have conversations with those in your target audience, as well as influencers and thought leaders from your field. Building those relationships now will really pay off in the long run. You never know who might purchase from you or help share your paid offerings later on.
If you aren’t actively promoting your offerings, how can you expect anyone to purchase? You need to be confident in sharing the things you’ve worked so hard on. Never feel scared to ask for the sale! Instead, show up on Twitter and drive the traffic where you want your target audience to go.
Do you want people to hop on a call with you? Sign up for your email list? Or do you have a landing page to showcase your latest offer? Make sure you’re using your tweets to tell your audience all about it. Oh, and don’t forget that having a clear call to action helps whenever you want to monetize your Twitter presence. Make it incredibly obvious what the next step is.
And of course, one of the more obvious ways to make money through social media is to create sponsored posts or share affiliate links. Both are great options, but you do want to make sure you’re only promoting things that are relevant to your niche and your audience. If you veer too far from your usual content, it comes off like you’re just in it for the money.
You can also start testing out paid ads on Twitter, which can be really beneficial if that’s a platform your audience is very active on. It allows you to reach a much wider audience, helping you to gain more exposure and promote whatever it is you want.
It’s also totally up to you what you share in your ad. You can promote a piece of evergreen content that solves a big problem your target audience is facing. If you have an email opt-in, you can promote that to get more subscribers on your list and deliver value. During a launch, you might choose to link to your landing page to boost sales. It’s up to you!
Another smart tactic to help you monetize your Twitter presence is to actively get out there and find potential leads. Don’t just wait for them to come to you! You can use Twitter’s Advanced Search feature to search relevant phrases and find people who might be interested in what you have to offer.
From there, find a way to start a conversation with this person. Just make sure you’re keeping it genuine instead of coming off like a sales pitch. They’ll be much more receptive this way.
I have a post all about using Twitter for lead generation if you want more advice!
While you’re out there promoting all the things, don’t allow yourself to get too carried away with self-promotion. You’ll send your audience running if you only talk about yourself all the time. It helps to balance things out by offering genuine value to those who follow you.
The way I remember it is through Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook method. He basically means to focus on consistently providing value before you hit your audience with the right hook (your pitch). Think about the kind of content that’s going to best serve your audience and deliver that on a daily basis. Then, sprinkle in some self-promotion throughout.
And finally, if you’re just posting on Twitter without any kind of strategy behind what you share… You’re really doing yourself a disservice! If you’re ready to really get serious and monetize your Twitter presence, you need to be strategic about what you post.
Make it a priority to check your analytics regularly to see how your content is performing. Use this data to shape your strategy moving forward. What is your audience interested in? Share more of that! What hasn’t been resonating? Tweak it! All of this data is available in your Twitter Analytics for free. You just need to take advantage of it!