#72: How to ‘Do You’ in Building a Strong Twitter Marketing Strategy, with John Carver

#TwitterSmarter Podcast Episode 72: How to ‘Do You’ in Building a Strong Twitter Marketing Strategy, with John Carver

In this episode, John Carver gives you quick tips on how to build a strong Twitter marketing strategy on your own terms. He’ll encourage you to find your own voice and focus on the tried-and-true Twitter basics that help online business owners connect with customers.

Listen in Apple PodcastsGoogle Podcasts, Stitcher, Overcast, iHeartRadio and Spotify.

This podcast episode is brought to you by the #TwitterSmarter Twitter chat. Each week, I host this chat and bring together hundreds of people in an active one-hour discussion revolving around Twitter marketing. It’s every Thursday at 1pm ET. Hope to see you there!

Guest Biography

John Carver a marketing and account management services consultant who helps brands get seen, known and connected with their audience and prospective clients. John’s Communications background in print and publishing led to a long-standing, freelance career in direct marketing and general advertising. In addition to his work as a marketing consultant, John is also considered to be a top influencer within the cannabis industry.

Episode Highlights

John Carver’s Tips on How to Build a Strong Twitter Marketing Strategy on Your Own Terms:

  • Learn all you can about Twitter marketing, but don’t adopt strategies you’re not comfortable with (i.e., hosting a Twitter chat). Do what makes sense to you.
  • Concentrate on the Twitter fundamentals:
    • Have a good frequency of Twitter posts (Don’t let your Twitter account go dead for 36 hours.)
    • Nurture conversations.
    • Provide value in your tweets and comments.
    • Share evergreen content.
    • Be positive.
  • Tweet in your own voice.
  • Stay focused on your message. (Minimize personal, political, or negative information.)
  • Be generous with sharing your time and expertise with others.
  • Post tweets live every day (in addition to using scheduling platforms, if you schedule tweets).
  • Try to follow people every day to add to your conversations.
  • Listen to everyone.
  • Listen more than you comment.

My Favorite Quotes

“Listen, learn and read (about Twitter marketing), but do you. Don’t think ‘Oh, I need to do video, or I’ve got to host a Twitter chat’ – unless, of course, you want to do that.” – John CarverClick To Tweet
“Don’t get too lost in the (Twitter) forest. Just concentrate on what you can do, what you can be good at, and the fundamentals.” – John CarverClick To Tweet

Tools, Links, and Apps Mentioned:

  • SocialOomph – a social media posting platform (John uses SocialOomph for deep, evergreen posts.)
  • TweetDeck – a social media dashboard for management of Twitter accounts that’s helpful for participating in Twitter chats, scheduling tweets (John uses TweetDeck for short-term evergreen tweets.)
  • How to support this podcast on Patreon

How to Reach John Carver

You can connect with John Carver on Twitter at @RatherNeatStuff and @CarverJohns.

Call to Action

Your call to action for this episode is to concentrate on the Twitter fundamental of nurturing conversations, remembering to:

  • Listen more than comment
  • Share positive messages
  • Provide value

Once you get going with this, tag me @MadalynSklar and let me know how it’s going. I’d love to hear from you!

#TwitterSmarter Courses

FREE #TwitterSmarter Secret Sauce course

Need some simple Twitter marketing guidance? Check out my FREE #TwitterSmarter Secret Sauce course.

#TwitterSmarter Master Class

Ready to go all-in for Twitter marketing training? Then you’re ready for my #TwitterSmarter Master Class.


#TwitterSmarter Twitter Chat

My weekly #TwitterSmarter Twitter chat on all things Twitter marketing featuring a different social media marketing expert each Thursday at 1 pm ET.

Contact me to learn how YOU can become a #TwitterSmarter podcast sponsor.

Most Recent Reviews on iTunes