Creating an Effective Twitter Campaign This Holiday Season

holiday Twitter campaign

The holidays are fast approaching and while many have already extensively planned out their holiday campaigns, it’s not too late to whip something up!

Because the good news is, you don’t necessarily have to create this elaborate Twitter campaign to stand out during the holidays. There are some simple things you can do to spread a little festive cheer all around.

Creating an Effective Twitter Campaign This Holiday Season

So, if you’re ready to create an effective Twitter campaign for the upcoming holiday season, it’s time to get started. Here are some tips to help you out:

First, Don’t Worry About it Being Too Late

For larger campaigns, you absolutely want to get started early… Well before November arrives! However, that doesn’t mean you no longer have time to plan something special for your brand and its community.

You still have plenty of time to create some festive, holiday-themed graphics to use across social media. And you can even plan a giveaway for the ultimate thanks to those who have been following you. That will always be appreciated.

Make a List (of Goals) & Check It Twice

Whenever you’re creating any kind of Twitter campaign, it’s important that you set goals before jumping right into content creation. Having a specific goal in mind lets you know what you’re working towards and it’ll help you create the content that’ll get you those results. Plus, you’ll know exactly which metrics you should keep a close eye on.

Some common campaign goals are things like boosting your following, increasing engagement, or generating sales. Which one are you after?

Make Sure You Watch Those Merry Metrics

You’ll want to make sure you’re actually seeing results from all of the hard work you’re putting in creating this Twitter campaign for the holiday season. Refer back to the goals you set at the beginning. This will tell you which key performance indicators to keep an eye on.

Once you know what’s most important to you, head over to your Twitter Analytics and see how things are doing. And if you’re not seeing results, make some tweaks!

Fun Twitter Campaign Ideas to Use for the Holidays

Now, it’s time to figure out what kind of campaign you’ll run. Well, here are a few ideas that you can use to spread holiday cheer and benefit your business.

1. Deck the Halls (or Rather Your Twitter Profile) With Boughs of Holly

One simple way to spread some holiday cheer this season is to decorate your Twitter profile accordingly. You can incorporate festive colors like red and green into some of the graphics you share in your tweets. Or you can update your Twitter header to feature holiday colors and imagery, which really shows off your fun side.

And if you really want to take it to the next level, don a Santa hat for a quick selfie and use it as your Twitter profile photo until the end of the year. Just make sure to avoid the resting Grinch face, please! Here’s a great example from Marketing RX!

2. Bring Joy to the World With a Twitter Advent Calendar

Part of what makes the holiday season so exciting is that it’s something special to look forward to. So, why not give your Twitter community something to look forward to from you? Create a Twitter advent calendar of sorts where you tweet out some sort of gift every day, leading up to Christmas.

It doesn’t have to be all month long. You can do the final 12 days leading up to the big day itself, which would definitely mean less work on your plate.

But what kind of gifts can you share? Offer discounts on your brand’s offerings, run flash sales, give freebies, or hold daily giveaways leading up to one big prize. The ideas are endless. Just think about what your audience would love to receive from you. Then, share it at the same time every day so they know when to look for it.

And if you need a great tool to schedule all of those posts ahead of time, check these out.

3. Spread Cheer by Collaborating With Influencers in Your Industry

The holiday season gives us even more reason to come together and connect with one another. That’s why collaborating with other influencers in your industry can be so special this time of year. It’s a mutually beneficial partnership that both of you can see major growth from (when done right, of course).

Consider hosting a giveaway with an influencer to generate more awareness for your brand. Just make sure you work with someone that your audience will genuinely connect with. Besides doing a giveaway, you can have an influencer take over your account for the day as well. Either one can yield great results.

4. Put Together a Ho-Ho-Holiday Bundle

A great way to capitalize on the holiday season is to run a Twitter campaign where you offer a special bundle on your products or services. Think about the pain points of your target audience and what they would be most inclined to buy. Then, package a few of your offerings together at a discounted price and put it up for sale.

You don’t have to create anything new (outside of a landing page and writing some tweets), which is a huge plus. Also, your customers get to save some cash and they’re sure to love that.

5. Offer a Sleigh Full of Exclusive Discounts

Everyone loves a good discount, especially during the holidays when they’re trying to save money. While people are so busy buying gifts for the loved ones in their lives, there’s no rule that says they can’t treat themselves too.

If you want to boost sales and give back to your audience, run a Twitter campaign where you offer exclusive discounts to those who follow you on the platform. It can be a percentage off a product or service, free shipping if you have physical products you sell, or something else.