During the holiday season, we’re always encouraged to express our gratitude towards our friends and family… But what about your online community?
These are people who are following you along your journey, engaging with your content, and supporting your brand. Don’t they deserve a little extra love this time of year as well? They absolutely do!
But how can you give thanks to your Twitter followers and show that you’re grateful for them?
From the content you share to providing exclusive specials, there are endless opportunities to show how grateful you are. Here are some ideas to get you started:
First and foremost, your audience wants the best and they deserve it! But the question is, are you delivering it to them? Are you truly providing them with the content they want to see?
One of the best ways to give thanks to your Twitter followers is to make sure you’re consistently delivering what they want. Share content that will appeal to their interests. And share content that will solve their biggest problems. After all, that’s what they’re coming to you for!
It’s a common sense rule when it comes to social media marketing, but it’s still something we need a reminder of from time to time. To build your community, you have to give them a reason to follow you and come back again and again.
One of my biggest pet peeves is when a major brand doesn’t respond to questions on social media. Instead, they get all of these tweets from their customers, which ultimately go unanswered. That’s not cool! And you know so many of these companies have the resources to handle customer service via social media, but they just don’t do it.
It gives off the impression that you don’t care about your community. And that’s not how you build a loyal, trusting audience. Make sure you’re taking the time to reply to the messages you receive. This is just another way to provide value and show that you’re actually listening. Plus, it makes your followers feel like you genuinely care about them.
P.S. These tips will help you generate more conversations with your community.
A sure-fire way to put a smile on someone’s face is to share the user-generated content they’ve created about your brand. It shows them that you’re paying attention and that you appreciate their support. Encourage your audience to post user-generated content and share some of your favorites to your own account. It puts them in the spotlight for a bit!
If you have some die-hard followers that have been with you for a long time and constantly sing your praises, why not follow them back? It seems like such a simple act, but it’s sure to put a smile on their face when that notification pops up.
Doesn’t everyone love a good discount? I mean, saving money is always a plus! This holiday season, give thanks to your Twitter followers by sharing an exclusive discount that’s just for them.
That’s right… Don’t share the discount with anyone else! Not your email list or any other social media platforms. Just make it available to those who follow you on Twitter.
When people see that you do these kinds of exclusive discounts, it gives them another reason to keep following you. Otherwise, they’ll miss out on great opportunities to keep some extra cash in their pockets. Plus, discounts are a nice way of saying thanks for being so supportive.
Giveaways provide a number of benefits for a brand. First, they’re great at generating more brand awareness, especially if you encourage entrants to share the giveaway with their audience. If you do a giveaway that gets you extra entries for following on social media, subscribing to your email list, etc. that gives you a huge boost as well.
But ultimately, the reason for hosting a giveaway is so great is because it’s the perfect way to give thanks to your Twitter followers. It’s your chance to offer a gift to them. Just make sure you select a giveaway item that they’d be interested in winning!
Read this post for some great tips on hosting a social media giveaway.
And don’t forget to actually say “thank you” when your online community lends their support to your brand. Whether they shared your brand new blog post or said something kind about you, saying thanks goes a long way in making them feel noticed and appreciated.