With a brand new year upon us, it’s time to set some Twitter goals to make sure we’re using the platform to its fullest potential! After all, you want to make sure there’s a purpose to when and how you use Twitter as part of your brand, right?
To help you achieve big things on Twitter in this next year, I’m sharing some tips that will help you set exciting Twitter goals and how you can effortlessly make them happen.
Our first step is to start setting those goals. Without having clear goals in mind, how will you ever know what you’re working towards? This way, you can create a plan of action and track your results along the way.
When you get to the end of the next year, what would you like to be able to say you did with your social media presence? Answering this will give you clarity on your purpose so you can ensure you’re always posting and engaging strategically, not just for the sake of doing so.
One of your Twitter goals could be to establish yourself more on the platform by building an engaged community. Or could it be that you want Twitter to become one of your top traffic-driving sources for your website? Or maybe you want to strengthen your Twitter presence and use it to generate more prospects for your offerings?
It’s totally up to you what you want to achieve. You just need to figure it out so you know what you’re working toward. This will help you plan your Twitter content and prioritize your efforts there accordingly.
Whenever you are setting any kind of goals, it’s helpful to make sure they’re S.M.A.R.T. If you’re not familiar with this acronym, it essentially means that your goals are:
You want to be specific about what you’re setting out to achieve. Goals should always be measurable so you’ll actually be able to tell when you hit them. They need to be attainable and realistic, otherwise you simply won’t believe they’re possible to make happen. And of course, goals should be timely so you have a deadline to work toward and plenty of time between now and then to get the work done.
If you need some inspiration for your next round of Twitter goals, check out this post from Buffer. It shares nine different goals that you can set for any of your social media platforms and offers up tips on how you can track your progress along the way.
Now that you know exactly what you’ve set out to achieve, we need to figure out just how you’re going to make it happen. After all, you want to see massive progress by the end of the year, don’t you? This is how you can make that happen:
In order to reach all of your Twitter goals, you’ll of course need to spend some additional time on the platform in the year ahead. Ask yourself if you’re currently dedicating enough time to your strategy and your presence there in order to achieve what you want. If not, you’ll probably need to step it up!
But that absolutely doesn’t mean you need to spend all day on social media! Just make sure you’re prioritizing this platform. Schedule in some extra time each week to spend time on Twitter and make progress toward your goals. You can create content, design visuals, engage with others, or even join Twitter chats… Whatever will help you get where you want to be!
It’s crucial that your content strategy is created with your end goals in mind. For example, if your goal is to drive more traffic to your website from Twitter, then you’ll want to step up promotion of your blog posts and any other content you’ve created. If you want to establish yourself as an authority in your field, you’ll need to share content that showcases your knowledge so people will see that you know your stuff!
Your content is key to building your Twitter presence. Make sure you’re sharing tweets that are high-quality, valuable, and relevant if you want to see results. And then, use one of my favorite third-party schedulers to post all of the content.
Another great way to get yourself on the fast-track to reaching your Twitter goals is to make engagement priority number one. If you’re just posting on social media and not interacting with others, you’re really missing the point.
Social media is a powerful way to establish yourself and your brand, while also building a community of people who love what you do. Ask yourself if you’re doing enough when it comes to engaging with others. There’s a good chance you could stand to step it up! Give yourself a goal to reply to five to 10 people each day on Twitter and you’re sure to see some major growth.
P.S. You can generate more conversations with these easy hacks.
Of course, a huge element of reaching your Twitter goals is to actually track your goals along the way. When you know what you’re setting out to achieve, that will indicate which metrics are most important for you to keep an eye on.
It helps to check in weekly to see that you’re making progress, but monthly reviews are essential at the very least. If you track your metrics month to month, you’ll see where you’re making progress and where you’ve stalled. From there, you can make changes to your strategy to improve your results. Or you can keep doing what you’re doing if things are going well!
Sometimes things change. Our priorities shift. And who knows? That could happen with your Twitter goals before the next year comes to an end. If the goals you set at the beginning of the year no longer feel good to you and are no longer relevant to your bigger picture, it’s okay to let them go. Set new goals and create an updated plan of attack instead of forcing it.