#78: Twitter Tips on Personal Branding and Social Selling, with Nick Martin

Guest Biography

Nick Martin is Hootsuite‘s social engagement specialist. He oversees Hootsuite’s online community engagements and coaches all new hires on how to maximize the company’s social media presence.

Episode Highlights

Nick Martin’s Twitter Tips on Personal Branding and Social Selling

Personal Branding Tips

1. Find a niche within your general niche (or passion). Example: Nick is a social media expert who loves sports, so he connects with other social media experts on Twitter who run social media accounts for major sports teams.
2. Be professional.
3. Be nice.
4. Show your personality by responding to tweets using fun GIFs or images:
   • Find GIFs through the Twitter app or Giphy.com.
   • Create and tweet your own custom GIFs.

1. Don’t use a hard-sell approach on Twitter.
2. Focus only on getting to know people and building those relationships.
3. Use Twitter and LinkedIn for building relationships.

• Giphy – a platform that lets you search, share, and create GIFs
• Hootsuite’s Giphy channel
• Madalyn Sklar’s Giphy channel
• How to Make a GIF from a Video (‘Video to GIF’ Tutorial!) Justin Brown from Primal Video)
• Gary Vaynerchuk’s Twitter account (@garyvee)
• Jack Appleby’s Twitter account (@JuiceboxCA)
• Hootsuite – tool for scheduling all of your social media content, monitoring important conversations, and tracking analytics
• Canva – A free graphic design platform for nondesigners, including drag-and-drop templates and professional layouts
• Hemingway Editor – an app that makes writing “bold and clear”
• Brandwatch – a platform that tracks brand perception, content strategy, competitor analysis, customer experience, influencer marketing and crisis management
• How to support this podcast on Patreon

Here’s a tweet Nick mentioned on the power of Twitter, as described by Jack Appleby.

I am significantly better at my job because of my Twitter overuse. Easiest place to stay up to date, connect with peers, & view all sorts of opinions and conversations.

— Jack Appleby (@JuiceboxCA) August 28, 2019

Here’s one of my fun custom GIF tweets.

I ❤️ this quote from @NickAtHootsuite on this week’s #TwitterSmarter podcast.

“I definitely recommend you take the time to create some customized GIFs for your brand because it’s such a fun, engaging way to reach more people and to convey a message.“ https://t.co/kT9cQ2kL2d pic.twitter.com/vrMwyl0UgL

— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) February 28, 2020

How to Reach Nick Martin

You can connect with Nick Martin on Twitter @NickAtHootsuite.

Call to Action

Your call to action for this episode is to try Nick’s #1 tip (finding a niche within your general niche or passion) and then follow people in that niche on Twitter and engage with them. Tag me @MadalynSklar and let me know what happens. I’d love to hear about it.