#78: Twitter Tips on Personal Branding and Social Selling, with Nick Martin

February 28, 2020
/ #TwitterSmarter Podcast
/ By Madalyn Sklar

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#TwitterSmarter Podcast Episode 78: Twitter Tips on Personal Branding and Social Selling, with Nick Martin

In this episode, Nick Martin shares Twitter tips on personal branding and social selling, including ideas for using GIFs.

Listen in Apple Podcasts, Google Podcasts, Stitcher, Overcast, iHeartRadio and Spotify.

This podcast episode is brought to you by the #TwitterSmarter Twitter chat. Each week, I host this chat and bring together hundreds of people in an active one-hour discussion revolving around Twitter marketing. It’s every Thursday at 1pm ET. Hope to see you there!

Guest Biography

Nick Martin is Hootsuite‘s social engagement specialist. He oversees Hootsuite’s online community engagements and coaches all new hires on how to maximize the company’s social media presence.

Episode Highlights

Nick Martin’s Twitter Tips on Personal Branding and Social Selling

Personal Branding Tips

Find a niche within your general niche (or passion). Example: Nick is a social media expert who loves sports, so he connects with other social media experts on Twitter who run social media accounts for major sports teams.
Be professional.
Be nice.
Show your personality by responding to tweets using fun GIFs or images:
- Find GIFs through the Twitter app or Giphy.com.
- Create and tweet your own custom GIFs.

Social Selling Tips

Don’t use a hard-sell approach on Twitter.
Focus only on getting to know people and building those relationships.
Use Twitter and LinkedIn for building relationships.

My Favorite Quotes

“A good way to start growing your brand and finding your people on Twitter is to combine your general passion and your general interest and try to find a specific niche within.” – Nick MartinClick To Tweet

“I definitely recommend you take the time to create some customized GIFs for your brand because it's such a fun, engaging way to reach more people and to convey a message.“ – Nick MartinClick To Tweet

“Social selling is all about building and maintaining relationships on social media. (It’s not about the hard sell.) – Nick MartinClick To Tweet

Tools, Links, and Apps Mentioned:

Giphy – a platform that lets you search, share, and create GIFs
Hootsuite’s Giphy channel
Madalyn Sklar’s Giphy channel
How to Make a GIF from a Video (‘Video to GIF’ Tutorial!) Justin Brown from Primal Video)
Gary Vaynerchuk’s Twitter account (@garyvee)
Jack Appleby’s Twitter account (@JuiceboxCA)
Hootsuite – tool for scheduling all of your social media content, monitoring important conversations, and tracking analytics
Canva – A free graphic design platform for nondesigners, including drag-and-drop templates and professional layouts
Hemingway Editor – an app that makes writing “bold and clear”
Brandwatch – a platform that tracks brand perception, content strategy, competitor analysis, customer experience, influencer marketing and crisis management
How to support this podcast on Patreon

Here’s a tweet Nick mentioned on the power of Twitter, as described by Jack Appleby.

I am significantly better at my job because of my Twitter overuse. Easiest place to stay up to date, connect with peers, & view all sorts of opinions and conversations.

— Jack Appleby (@JuiceboxCA) August 28, 2019

Here’s one of my fun custom GIF tweets.

I ❤️ this quote from @NickAtHootsuite on this week’s #TwitterSmarter podcast.

“I definitely recommend you take the time to create some customized GIFs for your brand because it’s such a fun, engaging way to reach more people and to convey a message.“ https://t.co/kT9cQ2kL2d pic.twitter.com/vrMwyl0UgL

— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) February 28, 2020

How to Reach Nick Martin

You can connect with Nick Martin on Twitter @NickAtHootsuite.

Call to Action

Your call to action for this episode is to try Nick’s #1 tip (finding a niche within your general niche or passion) and then follow people in that niche on Twitter and engage with them. Tag me @MadalynSklar and let me know what happens. I’d love to hear about it.