Social media is such an incredible thing. It has made it so easy for us to make connections with people from around the world. It’s also a space to learn. And these various platforms have also allowed us to build personal brands and grow businesses.
But even though there are many good things about social media, it can be negative as well. Sometimes we get a bit addicted to scrolling through our feeds. We obsess over what everyone else is posting to the point where it sometimes causes a bit of FOMO (fear of missing out). And that’s when it becomes a problem.
However, that doesn’t mean you need to cut out social media altogether! You just need to be smarter about how you use it. That’s why I want to share some advice to help you use Twitter more intentionally on a daily basis.
If you’re ready to get even more out of your Twitter presence and to use the platform in a way that feels good, these tips are for you! Here are five things you should know:
To truly make sure that you use Twitter in a way that’s serving you personally and building your business, it helps to set goals. What is your purpose behind using Twitter? It might be to drive traffic back to your site, land clients, and to build a community. But take a moment and ask yourself if Twitter is currently delivering those results for you. If not, it’s time to change!
What can you do to not only reach your goals, but still use Twitter more intentionally so that you’re not just wasting your time on the platform? Could you be more strategic about the kind of content you post? Maybe you could prioritize participating in Twitter chats to boost engagement and make new connections? Figure out what will get your desired results.
There’s no rule that says you need to follow everyone who follows you. One of the ways to start using Twitter more intentionally is to be a little picky when it comes to who you follow. Click that “Follow” button for those who are uplifting and share content you’re genuinely interested in. After all, it’s your feed and you deserve to see the people and posts you want!
Another great tip is to create a Twitter List of some of your favorites so you can easily stay updated with all the content they’re sharing on a regular basis.
And if you ever come across someone that is sharing content that’s bringing you down, don’t be afraid to unfollow. This is your space. You shouldn’t follow anyone that’s giving you negative vibes with their content.
When it comes to social media, once you post something, it’s out there. Even if you delete it, there’s already the possibility that someone else has seen it (and maybe grabbed a screenshot). That’s why you should always think it through before you submit a post.
The content you share should always feel good to you, while still appealing to your audience. Ask yourself if it’s relevant to your target audience and whether or not it’s an appropriate topic to discuss or comment to make. You’ll also want to consider if the post adds value to others because people expect the best when they follow you!
If the post is relevant, appropriate, and adds value, I’d say you’re good to go!
There’s no denying that people will post things that really light a fire in you (in a negative way). But the thing is, it’s usually not worth engaging in those situations. The only time you want to address negativity is if someone has a complaint about your brand that should be addressed in order to resolve an issue.
If that kind of situation arises, handle it respectfully because the whole world can see your response. And if you come across a troll that’s being mean for no reason, that’s what the block button is for. Just brush it off and move on.
First off, this advice goes for any social media platform, not just Twitter! It’s so important for your mental health that you don’t spend all day, every day scrolling through your timelines. Instead, it’s smart to set a certain amount of time each day for using social media. You can even use a timer to remind you when time is up. Plus, you can make a commitment to yourself that you won’t check social media after a certain time each night.
Even if Twitter is part of your job, you still need to close the browser tab and turn off the notifications from time to time to focus on other tasks. Setting time limits will decrease distractions and increase your productivity.
This is also why you should get comfortable with scheduling content. It’s a smart strategy to use Twitter more intentionally. You can fill up your social media queue with valuable content, which means you’ll always have fresh content being shared. Then, you won’t feel the need to be on social media all day to post in real-time. Instead, you can set aside time to log on, engage, and log off.