There’s no denying that social media platforms are busy places. That means it gets harder and harder to stand out from the crowd when timelines are being flooded with content. So, how can you be sure your tweets get noticed and earn followers and engagement? You step up your Twitter copywriting, of course!
To help you create amazing tweets that people will love, here are 10 tips that should really come in handy the next time you’re crafting and scheduling content.
Whether it’s a social media post, a blog post, or an email newsletter, it’s crucial that you consider your audience whenever you’re crafting copy. Because your audience will be the one consuming it, you need to make sure it’s going to be appealing to them, otherwise they won’t bother reading what you’ve shared.
So, ask yourself if the topic at hand is something that will grab their attention. If that answer is yes, you’re safe to move forward. But as you’re writing, consider the voice you’re writing in. Does your audience expect something more formal or is it cool for you to be laid back and casual in your writing? Also, how can you make sure the copy is easy for readers to understand? It isn’t wise to use jargon that readers will need to break out the dictionary for, so make sure you always write in terms they know.
To truly make the most of your Twitter copywriting efforts, you’ll also want to think about your goals. What are you trying to get out of your presence on the platform? When you have your goals in mind, you can create copy and share posts that will help you get from where you are now to where you want to be. Then, you can monitor your progress through your analytics.
You may want Twitter to be a traffic driver for your website, in which case you should share links to your latest content. Or you might be trying to land clients for your service through Twitter, so you’ll need to actively promote your services. Make sure you’re tweeting what will deliver the results you want!
(P.S. I have a post all about using Twitter to book clients if you need some help!)
It’s crazy to think that once upon a time, we only had 140 characters to work with per tweet. But these days, we’re able to stretch our Twitter copywriting a little further with the ability to use 280 characters. So, you might be wondering if there’s an ideal character limit that you should stick to when crafting your tweets. And to be honest, there really isn’t.
When it comes to the length of a tweet, it’s more important to use as many characters as needed to get your point across. You don’t have to keep it below 140 characters, nor do you need to use all 280. Just use what you need!
It’s also smart to consider your audience. Do longer tweets seem to get a lot of engagement? Or do you find the shorter posts are what’s really resonating with them? Try experimenting to see what actually works for you and your audience on Twitter. And if shorter and longer tweets perform well, incorporate both into your strategy and mix it up from post to post.
My next tip is to make sure your tweets are always easy to read. Think about this for a second… If you saw a blog post that was one gigantic block of text, would you be compelled to read it? Probably not! It’s overwhelming and it’s not easy to consume content that way. And although tweets are significantly shorter than a blog, having some white space still helps readers out. That’s why you should use spaces to break up sections of your tweet.
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) March 23, 2020
Another option is to add some emojis for a little visual interest. You can even have emojis to create a bulleted list for some added flair. It’s a great way to add some dimension to your text while also showing off your personality.
🧠 think before you speak
❓ask for help, if you need (your community can help you too, remember!)
🧘♀️breathe in, breathe out
🆗 be honest and transparent
🙌 avoid ambiguity
⚠️use humor with caution#twittersmarter
— Joana Rita Sousa 🦄 💩💎 (@JoanaRSSousa) April 2, 2020
Above, you’ll see a great example of using emojis from the #TwitterSmarter chat.
And finally, if you need more than one tweet for something you’re sharing, make sure you take advantage of Twitter threads. This way, it’ll be easier for someone to read your stream of tweets instead of having to find them on your profile. (Learn how to use Twitter threads in this post.)
We can’t always expect people to take the action we want them to take from our social media posts. As you’re crafting your Twitter copywriting, if you’re asking something of your audience, make sure you tell them what to do. This will really come in handy if you’re directing someone to your blog post, a freebie, or even a purchase.
Some easy call to action examples you can use include:
We all know that hashtags are great because they help our content become more visible. When people search those hashtags, they’ll see our posts. That’s why you want to be using them on Twitter because it could lead to more followers, more replies, and more click-throughs. But the thing is, you don’t want to go overboard. On a platform like Instagram, you can use plenty of hashtags. That doesn’t work on Twitter!
When it comes to your Twitter copywriting, it’s better to stick to just one or two hashtags if you want to see the best results with your engagement. In fact, this is exactly what Twitter recommends. And another tip so you don’t use too much of your character limit, try to incorporate the hashtag into the copy itself instead of adding it at the end wherever possible.
The graphics or videos you use within your tweets are just as important. Visuals can grab attention and get someone to stop scrolling. Videos allow you to go in-depth, more so than 280 characters allow. And GIFs are a fun way to show off your personality and to put a smile on the faces of your community.
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) February 20, 2020
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) April 15, 2020
The tweets above are great examples of incorporating video and custom GIFs. These elements will really help your tweets stand out!
Once you’ve written the most perfect tweet, you’ll probably be rushing to get it posted to your page. But before you do, make sure you take a few extra seconds to read through your tweet one last time. There’s nothing more frustrating than publishing a tweet, only to realize that there’s a typo or a broken link. It’s always worth proofreading because if you’re constantly making mistakes, it doesn’t reflect well on your brand.
You’ll also want to make sure your Twitter copywriting is actually garnering the attention and the engagement that you want. If it’s not, you’ll know to make some tweaks. To see how your content is performing, make use of Twitter’s built-in analytics. Check in every week or so to see how things are going!
Keeping up with multiple social media platforms can be tricky. That’s why we’re sometimes tempted to just cross-post one thing from Instagram to Facebook to Twitter. But that’s not always the best way to go. You want to make sure that everything you post to Twitter will actually work for the platform and your audience there.
Always review content before posting and make any necessary tweaks to ensure it’ll perform well there. Just because something did well on Facebook, it doesn’t mean it’ll translate to Twitter.