Using Flipboard with Twitter

Using Flipboard with Twitter - #TwitterSmarter chat with Janette Speyer - May 7, 2020

How much do you leverage Flipboard for your marketing efforts? If you raised your eyebrows at that question, utterly bewildered, you’re not the only one. Flipboard is a content curating platform that not many marketers know about.

That’s why we invited Janette Speyer, Flipboard expert, marketer, and partner of the digital marketing firm, Hot Ice Media, to share some tips about getting the most out of Flipboard.

Here’s a summary of our chat.

Guest: Janette Speyer
Topic: Using Flipboard with Twitter
Format: Eight questions directed at the guest. Everyone’s welcome to share.

Q1: What is Flipboard and how does it work with Twitter?

Think of Flipboard as a magazine, except it’s online. Just like a traditional magazine, it curates articles from various sources in the internet, and offers content in a range of topics. As our guest pointed out, you can choose from 34,000 topics to follow.

Terry explained beautifully why Flipboard is a great tool. If you’re interested in wildlife photography, you can follow that as a dedicated topic, and not the broader category. That’s an excellent way to keep up with your passions.

Since Flipboard integrates quite well with Twitter, you can easily use it for research, social listening, keeping up with your lists, and more.

If, like most of our chat members, you’re also fairly new to Flipboard, check out this article about how to integrate your Twitter account with Flipboard.

Q2: Why is it important to use Twitter with Flipboard?

Though we all know how valuable Twitter is as a source of information, we often forget that Flipboard is just as powerful. When the two come together, it’s a recipe for success.

For instance, you can combine tweets from multiple topics or lists and create a magazine on Flipboard. You can then share this on your social media channels and other sources to drive traffic to your profile.

You can also save a search so you can always find tweets related to a hashtag, a topic, or even your competition.

The best part about using the two tools in conjunction is that they help each other out. For example, as our friend said, Flipboard users can find a new audience on Twitter by sharing their magazines. On the other hand, Twitter users can also develop their Flipboard profile by sharing articles only found on Twitter.

That’s why when you combine the two, you can get so many benefits across your marketing and PR activities, social media management, research and learning, user education, content creation, and so much more.

Most importantly, Flipboard’s interface is intended for reading. The layout is clean and user-friendly. It’s another, beautiful, way to experience Twitter.

Q3: How does using Flipboard with Twitter improve my learning?

If you’re homeschooling, you should definitely check out Flipboard’s FlipEDU library. From maths and languages to special needs and STEM, you’ll find a host of articles to fuel your child’s brains.

But that doesn’t mean you can learn a thing or two as well. FlipEDU also has a massive publication about remote learning with online courses, how-tos, and so much more.

Like our guest suggested, you can publish your own course online, too.

Alberto told us how he combines Flipboard, Feedly, and Twitter Lists to stay updated on a range of topics that interest him. This mix-and-match strategy is great to make sure you’re always on top of what’s happening in your industry. Even if you miss a news item on one platform, you’ll hear about it on the other.

Q4: How can Flipboard and Twitter help my business?

Consider Flipboard as another branding opportunity. If you’ve just released a product, a service, or a business, create a magazine on Flipboard with all the PR articles that covered your release. Include announcement blogs, social media posts, images, and videos. That way, you’re building a complete online asset for that particular release. It’s an easy and effective way to curate your successes.

As our friend reminded us, all of these links you curate will give you invaluable website visits from Flipboard. Aside from increasing your brand’s awareness, you’re also establishing a permanent link that people may find even years later. It’s an investment, y’all.

Q5: How do you follow Twitter topics on Flipboard?

Christel, who works for Flipboard, demonstrated how you can follow a hashtag. Just search the hashtag and then tap Follow to get all related tweets.

Once you follow a hashtag, it’ll appear as a tile on your Flipboard. You can add it to your home feed by clicking the “More” icon.

Our guest also showed us how to save a story or article from Twitter to Flipboard. Tap on the three-dot menu icon (also called the hamburger menu button) on the top of your screen and select Share Via… then choose a magazine to Flip it on to.

Q6: How do you integrate Twitter lists with Flipboard?

It’s quite straightforward. In Flipboard, connect your Twitter account. Then, open up your profile and access your Lists.

Here’s a quick video that demonstrates the process:

What’s also great, as Chris pointed out, is that you can subscribe to specific Twitter Lists from within Flipboard.

Q7: How do you share your Flipboard magazines?

Flipboard magazines are just links. You can share them as you would any webpage or article. As our guest suggested, share on social media, on email campaigns, on your business blog, or you can even embed them on your website.

Here’s a list of tools from Flipboard to help you share your magazines.

Janette even showed us how exactly you can share a Flipboard magazine on Twitter. Just tap share, select Twitter, and compose and post your tweet.

Be creative about sharing your magazines. As Terry, one of our community members specified, she shares a magazine about Flipboard every Friday with the hashtag #FlipboardFriday

Q8: How can you engage with your Twitter followers via Flipboard?

Once you’ve connected your Twitter account to Flipboard, you can monitor competition, follow hashtags, retweet, reply, and like tweets, and even create lists to keep up with your favorite accounts.

Flipboard gives you a great opportunity to curate high-quality content for your Twitter audience. Use that to both educate and learn. For instance, use Flipboard as an extension of your business. For product-based retail business, that might mean creating a catalog that people can browse through. It’s all about bringing value to your audience.

With Twitter and Flipboard together, you can create a successful social selling experience. For inspiration, take a look at this portfolio our guest shared. It’s Hot Ice Media, a marketing agency that specialises in Flipboard.

Finally, here’s a great Medium Publication exclusively about using Flipboard for business.

Well, that’s all from me folks. For more great information from our chat with Janette, check out this Twitter Moment that Joana put together. Thanks for reading, and if you’ve got some time next week, please join us at 1pm ET for the next #TwitterSmarter chat.

Take care and stay safe!


About me, Narmadhaa:

I write all things—technical and marketing copy to fill the pocket; haiku and short stories to fill the soul. A social media enthusiast, I’m a member of the #TwitterSmarter chat crew, and always happy to take on writing gigs.

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