10 Twitter Management Tips to Make Your Life Easier

Twitter management

When you have multiple social media accounts to take care of, it can sometimes feel a little stressful. But guess what? It doesn’t have to be that way! You can implement some helpful tips that will allow you to tend to all those social media tasks, making you a pro in no time at all!

That’s why I’m sharing some Twitter management tips I’ve picked up over the years. These tips have allowed me to easily manage my Twitter presence and steadily grow my account.

10 Twitter Management Tips to Make Your Life Easier

Here are the 10 things you can start doing if you’re ready to effortlessly tackle your Twitter tasks!

1. Use Twitter With Your End Goal in Mind

When you’re building a brand, you never want to go into social media blindly. You want to have a clear goal that you’re working toward. With a goal in mind, you can show up and create content accordingly in order to deliver the results you want.

So, what do you want to achieve with your Twitter presence? Do you want to grow your community, establish yourself as a thought leader, generate leads for your business? Always start by getting clear on your end goal.

2. Know How to Best Serve Your Audience

An essential step in Twitter management is creating amazing content that’s going to speak to your target audience. In order for social media to really work for you, you want to make sure you’re attracting the right audience to your account and getting them to follow you. To do that, it’s important to make sure you’re sharing content that’s of service to them.

What do they want to learn more about? What kind of content would solve their pain points? Tweet that! Above, you can see that I tweeted about some of my favorite services, tools, and products because I know this will be beneficial to my audience. I also have a helpful post of behind-the-scenes content ideas you can share if you’re feeling stuck. That’s great for helping people get to know you a little better. And once you have content ideas, then you can utilize my next tip…

3. Batch Schedule Your Content

Being consistent is a breeze when you implement this Twitter management tip. Batching your content means that you’ll sit down and schedule a bunch of content at once. This might be one week’s worth of content or even a month’s worth if you’re feeling really ambitious. By doing this, you won’t have to worry about posting content each day. It’s already taken care of for you! Instead, you can focus on your other high-priority tasks.

Check out this post of my favorite Twitter tools for some great third-party schedulers.

4. Check in Throughout the Day to Engage With Others

Scheduling your content in advance is great, but don’t think your job is done there. It’s important that you’re still checking in to engage with others and build relationships. If it helps, block off time in your calendar each day to scroll through Twitter and see what others are talking about. Find conversations to join. Retweet interesting content. And share an in-the-moment post to keep things fresh.

5. Use Twitter Lists to Keep Track of Your Favorite Accounts

When you’ve been on a social media platform for a while, there’s a good chance you’ll wind up following a lot of people. And when you’re following so many people, your feed can become a very busy place. This makes it difficult to stay updated with the accounts that matter most to you because their tweets will likely get buried before you see them.

That’s why it’s smart to create organized Twitter lists of your favorite accounts. Then, you can easily access them and see just the most recent posts from the accounts you’ve added to the list. It allows you to cut down on the noise from your main feed and see the content that’s most important to you.

Twitter lists can house a variety of people. For instance, your favorite brands or content creators, past clients you want to keep in touch with, and even competitors in your industry so you can see what they’re up to. If you haven’t already, definitely create some lists today! My guide to Twitter lists will help you get started.

6. Keep Your Pinned Tweet Updated With the Latest

Your pinned tweet is valuable real estate that people will see when visiting your profile. Make sure it has something relevant there! If your goal is to drive traffic to your blog, use your pinned tweet to showcase your latest post. This is something I do all the time, which you can see below.

Twitter pinned tweet

If you’re working to grow your email list, feature your lead magnet as your pinned tweet. The ideas here are endless, so don’t be afraid to test out some ideas and see what works best for you. Just make sure you’re actually using this feature!

7. Do Something Each Day to Boost Your Visibility

If you want to grow your community, this is one Twitter management tip you absolutely cannot neglect. It’s not enough to wait for people to discover you. You need to actively put yourself out there if you want to see growth sooner rather than later. That’s why it’s smart to do something daily that will get your account out there and in front of new people.

Something simple you can do is to make sure your tweets always have a relevant hashtag to boost your exposure. But if you want to take it up a notch, do things like participating in Twitter chats. It’s no secret I’m a big fan of chats! You can also start seeking out and joining conversations with new people or even giving #VideoReplyDay a try. That’s where you reply to people with a video instead of a text tweet. That’s sure to make an impression!

8. Outsource if You’re Ready to Start Delegating

Don’t be afraid to have someone else step in and take over your Twitter management if you have too much on your plate. Having a social media manager creating and scheduling content can be a huge weight off your shoulders, especially if it’s something that doesn’t come naturally for you. Instead of struggling to handle it all yourself, you can have an expert get the job done.

To make sure this is a great working relationship, share your vision with the person you’re delegating this work to. Let them know what your goals are for Twitter and provide brand guidelines so content can be created in your unique voice. And always make sure you’re staying in touch with this person to ensure everything being shared represents your brand in the best light.

9. Review Your Analytics to See How You’re Doing

All of this hard work will be for nothing if you aren’t actually checking your analytics to see how you’re doing. To make sure your content is getting the exposure, engagement, and click-throughs it deserves, spend some time looking at your analytics. You can do this every week or every couple of weeks. With this information, you can see what’s performing well and what’s not so you know what kind of content you should create more of.

Twitter’s built-in analytics will be a huge help. And I have a post all about the five most important metrics you should track.

10. Finally, Don’t Spend All Day on Twitter

It might seem like silly advice for a post all about Twitter management tips, but it’s an important one to remember! We cannot spend all day, every day on social media. Even if it’s a crucial element of our jobs. We still need to sign off and take time for ourselves at the end of the day. It’s the only way you can truly recharge and reset from the noisy social media world.