When it comes to social media, it can be pretty frustrating to pour so much hard work into crafting your posts, only for them to seemingly go unnoticed. We all want to see engagement by way of replies and action taken on the content we create. But how exactly can we increase our odds of making that happen? Luckily, there are a few things you can start doing now if you want to build a more engaged Twitter community.
Here are my top five tips you should know:
This is the most essential step in driving engagement. If your content isn’t speaking to the interests and needs of your target audience, it’s going to fall flat. They won’t feel inspired to respond, share, or click any links you’ve tweeted. So, you need to make sure you’re sharing content that will actually grab their attention and keep it.
Ask yourself what your target audience is most interested in. Are there particular topics they love to learn about? Is there something they’re struggling with that you can provide assistance on? Those are the areas that you should focus on with your content.
? New #TwitterTips Article
How to Find Twitter Chats to Participate in Regularly https://t.co/dcbYs6EVkD
We all know the power of an amazing Twitter chat. In this post I share tips that will help you find chats that you can add to your weekly calendar. #TwitterSmarter pic.twitter.com/gvIAeBUudc
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) July 1, 2020
Once you know how you’re going to add value, the next step is to make sure you’re actually tweeting enough. That’s where a number of Twitter users fall short. And if you want to build an engaged Twitter community, it’s crucial that you’re showing up every day, never letting your account go inactive.
So, are you actually tweeting enough? This post from CoSchedule shares a variety of suggestions on how many times you should tweet per day. It seems like a good recommendation is somewhere between five and 20 times. Try increasing your tweeting frequency to create more opportunities for engagement.
Not only that, but it’s also wise to space out your tweets throughout the day. This way, you stand a better chance of reaching a wider audience. We have to keep in mind that we have people from all around the world following us on Twitter. They’re located in various time zones, meaning we need to tweet morning, noon, and night to get our content in front of them.
You won’t have an engaged Twitter community if your content is feeling rather stale. That’s why it’s smart to change it up from time to time. Social media is an amazing outlet for the fact that it allows us to try new things with every post we share.
“Whether You Think You Can Or Think You Can’t, You’re Right.”- Henry Ford pic.twitter.com/3KBhvAVBXt
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) July 14, 2020
Instead of just sharing links to your latest blog posts all day, every day… Keep things fresh and exciting. You can post videos, share a poll to gain feedback or anything else that comes to mind. Here are some ideas for easy things to tweet if you need a little inspiration. As you can see above, I don’t just share articles about social media all day. Sometimes I’ll throw in an inspirational quote because it always drives likes and retweets.
This is a tactic that many Twitter users don’t often think about implementing, but it can be very useful. If you’re not familiar with A/B testing, it allows you to tweak an element of your content to see which option performs the best. Where Twitter is concerned, you can change things like copy, graphics, hashtags, and posting times. Don’t be afraid to experiment and see what’s really driving results for you.
A lot of people want to have this thriving, engaged Twitter community, but yet… They aren’t engaging themselves. If you truly want to build a following of people who love you and interact with the content you share, it’s important that you’re doing the same. Prioritize checking in on Twitter and engaging with content from other creators. People will be more likely to return the favor.