The social media world is a busy place, meaning it can be difficult to stand out from the crowd. Even on platforms like Twitter, it can be hard to get your content seen and generate the growth that you want. But that doesn’t mean it’s impossible! You just need to learn how to craft a winning Twitter strategy that will gain you followers, engagement, conversions, and even more.
So, if you want to become a Twitter rockstar, there are 10 key elements your strategy needs to have. Here’s what you need to know:
When it comes to social media, it’s important to have clear goals in mind. Knowing these goals will ensure there’s actually a purpose behind your online presence. You don’t want to post on social media for the sake of posting. You want to use these platforms as a way to drive specific results for your brand. Plus, setting goals tells you which metrics to track closely.
For instance, your primary goal behind your Twitter strategy might be to drive more traffic to your website. This is something you can easily analyze with your analytics to ensure you’re seeing an increase in Twitter traffic month after month. And if you’re not, you’ll know to change things up by posting more frequently.
Having goals like this just helps to keep you on track and guides you to creating real results with your Twitter presence. After all, don’t you want Twitter to work for you?
This is another secret to a winning Twitter strategy because without knowing your audience, how will you know what to post? In order to succeed on any social media platform, you need to share content that will appeal to your audience’s interests and needs. Otherwise, they won’t have a good reason to follow you!
If you aren’t sure what they’d be interested in or what they need help with, just ask! People are often happy to share their thoughts with you. Another helpful tip is to pay attention to the kind of content they’re engaging with, as this shows what’s resonating with them.
It’s also worth doing some experimenting of your own. Try sharing different types of content, like video posts. See how your audience responds to it. Are they liking, sharing, and replying? That’s a good sign it resonated and to do more.
There’s nothing worse than an inactive Twitter account. If someone comes across you and they visit your profile to see you hardly post, it certainly doesn’t give them much reason to follow. That’s why you need to make sure you’re posting every day. But not only that, you also want to spread your posts throughout the day to reach a wider audience across various time zones.
In the image from SproutSocial above, you can see some recommended times to post on Twitter. They found the best times to post were Wednesday and Friday at 9 AM. Try posting at these times to see if they work for you. If you find that you’re not getting any engagement, switch it up. Each audience is different and you need to see when your audience is most active on the platform.
Serving your audience is key to your ultimate success. If you want people to follow you and engage with your content, then you need to deliver something worthwhile for them. And that all goes back to knowing your target audience first. After you’ve determined what they’d like to see from you, commit yourself to showing up and providing great content they’ll love.
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) July 19, 2020
It’s also smart to incorporate curated content as part of your Twitter strategy. After all, everything you post doesn’t have to be your own original content. Find some valuable sources you can rely on for great content and share any of their posts that you know your audience will love. As you can see in the above tweet, I’m often sharing links to posts I’ve curated from other creators. And to help you out, this post has content curation tips.
A plain, text post will struggle to stand out on a busy, fast-paced Twitter feed. Your tweets can get buried in a matter of minutes, which you obviously don’t want. So, it’s important to take steps to ensure your tweets stand out from the crowd. You can do this by adding eye-catching visuals that will get people to stop scrolling and take notice. Plus, you can use relevant hashtags to boost your reach.
How to Stand Out on Twitter at Conferences:
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) July 21, 2020
The right GIF makes the perfect visual to add to your tweets!
Video is another great way to stand out on Twitter because it’s something that a lot of people don’t utilize consistently. And personally, I think video is so important for a winning Twitter strategy. Getting in front of the camera is a great way to build the Know, Like, and Trust Factor with your target audience. When people know you and trust you, they’ll be much more likely to buy from you if that’s your end goal.
But you don’t have to be on camera to create amazing video tweets! I’ve previously shared eight video ideas you can use, so give them a go. Don’t be afraid to try a few of those ideas to see what works for you and your audience.
You can’t expect people to engage with you if you aren’t engaging yourself. Many Twitter users wind up scheduling content and forgetting to consistently check in on the platform. And if you aren’t popping on Twitter each day, you’re missing out on potential conversations. Now, that doesn’t mean you need to be on Twitter all day long. Just scroll through your feed a couple times and find someone to engage with.
Putting yourself out there online means you’re opening yourself up to potential criticism and annoying trolls. Don’t let that scare you away from using social media though! The important thing is that you know how to handle these situations. You always want to respond politely and with respect, as opposed to starting an all out war.
For help on this, read my post on handling social media trolls. This way, if it happens to you (which I hope it doesn’t), you’ll be prepared.
To bring a winning Twitter strategy to life, it helps to have some great tools in your arsenal to get the job done. This is especially crucial if you’re a solopreneur and tackling everything on your own. Tools can help you with scheduling, analytics, etc. In fact, I’ve rounded up some awesome Twitter tools you can try out.
And finally, if you’re going to become a Twitter rockstar, you’ll need to check your analytics from time to time. Whether you’re using the built-in Twitter analytics or a third-party tool, it’s essential to ensure you’re staying on track with your goals.
As mentioned in the first tip, knowing your goals will make it clear which metrics you need to track. I’ve also shared five important metrics to watch, so you’ll always know what to focus on. It would be smart to check in every week or every other week just to see how your content is doing. Are you seeing growth? Are people engaging with your posts? And which post is getting the most attention? Your analytics will shape your Twitter strategy moving forward.