Using Twitter for marketing doesn’t have to be a challenge. There are actually a number of things you can do on the platform to generate brand awareness, grow your following, and see a major boost in engagement. And the best part? They’re all simple things you can begin working on today!
Here are eight things you can start implementing on Twitter to become a true rockstar on the platform:
When someone stumbles upon your Twitter profile for the first time, you want to give off a great impression. That’s why you want to make sure your profile is not only fully complete, but also optimized to make it clear who you are and what you do.
You’ll want to have a profile photo that shows your face so people can see who you are. The only exception to this is if you’re running a brand that’s comprised of an entire team and doesn’t necessarily have one clear face of the brand. It’s also important to have a bio that communicates what you do and who you serve, as well as an eye-catching header image.
You can see my Twitter header above, which makes it clear what kind of work I do and what you can expect if you follow me.
I’ve previously written a post all about how to make your Twitter profile stand out. Definitely check out the tips there if you want to really grab attention.
For anyone building a business, you’ll want to use social media in a strategic way to help you drive traffic to your website and generate sales for your offerings. If you aren’t seeing that these results are happening for you, then it’s time to make a change in the way you’re using Twitter for marketing.
For example, if Twitter isn’t a top traffic driver for your website, then ask yourself whether or not you’re sharing your content enough. You can increase the number of times you’re sharing links to your awesome blog posts. But if you do feel that you’re promoting a lot, then you might want to reconsider how you’re sharing these tweets. Switch up your posting times, try new copy and imagery, and even change up the hashtags.
The point here is that you need to be your brand’s best ambassador. You need to confidently share what you’ve created because you can’t just sit back and expect people to find it on their own. Put it out into the world and let people know about the work you’re doing.
? New #TwitterTips Article
How to Keep Your Twitter Content Freshhttps://t.co/bYR7zzqo90
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) August 12, 2020
Here’s an example of me sharing one of my latest articles. I always make sure to tweet about my new blog posts and pin them to the top of my profile for more exposure.
Twitter feeds are a very busy place, which means it can be hard to get your content noticed. If you want someone to stop scrolling and check out your tweets, then it’s smart to add an image or a video to get their attention.
Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes and having fun. pic.twitter.com/brCHXwOSEm
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) August 18, 2020
Tweets that include an image get 150% more retweets than those without. That should be enough of a reason to include some sort of imagery with every tweet you create. All you need to do is create a template that you can use over and over for your Twitter graphics. Or you can take a bunch of nice photos so you’ll always have plenty to choose from when scheduling content.
Also, did you know that people watch 2 billion videos on Twitter per day? In fact, research has shown it’s the #3 reason why people use the platform. So, if you’re not creating video content, then you’re really missing out! Consider what kind of videos your audience would be interested in and start filming!
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) August 13, 2020
Here’s an example of a video tweet I shared, promoting a free mini-course!
When using Twitter for marketing, it’s wise to spend time listening and talking to your target audience. It’s the best way to better understand their interests and needs so you can create the content that serves them. And when you’re showing up and delivering the value they need, they’ll start liking you and trusting you. That’s ultimately going to skyrocket your brand as they begin to see you as an authority in your field.
Lists are the perfect way to do this. You can create a private list (meaning no one else can see it except you) of some of the people you’ve established to be your target audience. Compiling them all into one list allows you to easily see all of their latest posts. Then, you can stay updated with what they’re talking about and you just might find inspiration for your future content.
If you aren’t sure how to create a Twitter List of your own, I’ve got you covered! Follow my step-by-step guide to creating Lists to get started.
Creating a poll on Twitter is super easy and it’s a great way to engage your audience. But how exactly can this be part of how you use Twitter for marketing? Well, it’s actually a simple way to learn more about your target audience. Ask a question and include a few poll options to gauge things like their interests, needs, and struggles.
For example, you could get them involved in your content strategy for your blog. Share a few options for an upcoming post and get them to vote on what they’re most interested in seeing. You could even ask what their biggest struggle is in relation to the work you do so you can find a way to solve their pain points. The more you know, the better you can customize your content for them.
If your brand doesn’t already have a unique hashtag of its own, now is the time to create one! Having your own branded hashtag is a great way to organize all of your tweets. Whenever a Twitter user clicks the hashtag, they’ll see each tweet that has included your hashtag. It’s a helpful way to get more exposure for your Twitter content.
Be sure to regularly view your Twitter analytics. It’s available on your desktop on the left side pull-down menu. Click on “More” and then “Analytics.” Or go directly to this link: https://t.co/8WRP5jPRDG#TwitterSmarter pic.twitter.com/SoAXl3IaR6
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) August 17, 2020
A branded hashtag is also handy because you can encourage your audience to use it as well. The more they use your hashtag to share relevant content, the more exposure and awareness your brand gets as a result. You could create a fun hashtag campaign to inspire people to actually use the hashtag. For example, you could create a photo challenge as a way to get people to participate.
Contests and giveaways can be an amazing way to gain attention for your brand. After all, people love the chance to win something exciting. However, if you’re going to go this route, then you need to make sure you do it right. And you also need to be prepared to possibly lose some followers after the contest or giveaway comes to an end.
To make sure it’s successful though, you’ll want to be sure it’s relevant to your brand and your target audience. If you’re running some sort of contest, then the submission needs to make sense for your brand and the work you do. And whatever prize you give away needs to be something that your target audience would be interested in winning. If you can make it super specific, then that’s even better because it’ll prevent just anyone from entering.
Another great way to use Twitter for marketing is to participate in chats within your field. It’s the perfect way to make new connections, whether they’re friends or potential customers. Plus, a Twitter chat is also one way to showcase your expertise by sharing amazing answers to the questions asked by the host.
If you aren’t sure which chats to join, read my post on how to find Twitter chats. This will help you find the ones that will be most beneficial for you.