Pinned tweets are a great Twitter feature people often forget to take advantage of on the platform. However, it’s something you should really be using because it’s some pretty valuable real estate on your profile!
A pinned tweet is essentially a static tweet that will always stay at the top of your profile, no matter how old it gets. And whatever you have pinned in this place will be one of the first things someone sees when they visit your profile. So, you’ll want to make sure it’s something good that will intrigue them!
Before we dive into what kind of content makes for great pinned tweets, let’s talk about how to actually pin them first…
Pinning a tweet really couldn’t be easier because it really only takes a few very simple steps. The first thing you need to do, is locate a tweet that you’ve shared and want to pin to your profile. Then, you’ll click the down arrow in the top right corner of the tweet.
This will reveal a menu like the one you see above. It gives you a few different options, including one to pin the tweet to your profile. Click that, confirm that you’d like to pin the tweet, and you’re good to go.
Once you’ve pinned a tweet to your profile, it will look like the image above. It will be clearly labeled in the top left corner so everyone knows you’ve chosen to pin this tweet to your profile. You can see this in action on my profile, @MadalynSklar.
Now that you know why it’s important to use pinned tweets and how to actually pin them, you might be wondering what kind of content would work well in this coveted space. Here are some ideas to get you started:
Considering many people who visit your profile for the first time won’t know a lot about you, it would be wise to pin a tweet that shares what you’re all about. After all, we’re only allowed so many characters in our bio, so we can pin a tweet that allows us to expand and share more about who we are and what we do.
Hi, I’m Madalyn Sklar! I’m a Twitter marketing expert. I host two podcasts and two Twitter chats. I ❤️ helping people like you rock their Twitter. Check out my tweets (warning: I tweet a lot!). And learn about me and my services at https://t.co/NUqYNXbc82. Let’s connect! pic.twitter.com/wwugPpS6RK
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) December 4, 2018
This is my personal favorite way to use pinned tweets. I always pin my latest blog post because it’s a way to drive more traffic to my website. Besides blog posts, you may want to link to your latest video or a podcast episode. What kind of content are you creating that you want people to see? Pin it! This way, they’ll be more inclined to see it when they stumble upon your profile. Just make sure you keep it updated with your most recent work.
💥 New #TwitterTips Article
Everything You Need to Know About Pinned Tweets https://t.co/Sf0SVwhC18
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) September 16, 2020
If you have an email list and an awesome opt-in freebie, you might want to promote that via your pinned tweets. Create a tweet that shares the details of your opt-in, add the link, and include an eye-catching graphic or video so people can’t miss it. It’s a great way to boost your subscribers to ensure your list is always growing.
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) September 10, 2020
Whenever you’re in the midst of a launch, it’s a good idea to make sure the link to your offering is easily accessible. Otherwise, how can you expect people to buy it? Whether you’re selling a product such as a course or offering a service like coaching, you can easily promote it through your pinned tweets to drive more sales.
Today is the day! Registration starts for my new mastermind/training program to help women get more comfortable with video & live streaming video
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) March 28, 2018