5 Social Media Challenges Brands Face
Social media is a key factor in generating brand awareness and building a successful business these days. But guess what? No one ever said it would be easy to establish a community of people who actually want to follow you, engage with your content, and buy what you’re selling.
That’s why so many brands make a lot of mistakes when they’re getting started with building their presence online. They fall victim to common social media challenges and wind up feeling frustrated when they don’t see the results they want.
5 Social Media Challenges Brands Face
What are those social media challenges though? And what’s one sure-fire way you can avoid them as you’re growing your platforms? Keep reading for the details!
1. Knowing Which Platforms to Use
Twitter, Facebook, Instagram, LinkedIn, Pinterest, and even TikTok. There are many social media platforms available today and there will be even more in the future. Choosing which ones to invest time and energy into can actually be one of the more stressful social media challenges brands are faced with. Because sometimes you’ll fear missing out if you aren’t everywhere online. But really, you want to use the platforms where you’ll see the most return on your investment.
It’s important to figure out where your target audience is and which platforms are going to allow you to really shine. For example, if you’re great with video content, then utilizing Instagram Stories, Reels, and IGTV might be a crucial element in your social media strategy. If video isn’t your thing, you might prefer to focus your attention elsewhere. It’s all about finding that balance between what you’re good at and what your audience wants.
2. Developing an Effective Strategy
If you don’t have experience using social media as a brand, you may not have a clue where to begin. What should you post? How often should you post? And what does your audience want to see from you anyway? It’s important to create a strategy before you start posting content without any real sense of direction.
Not only that, but it’s crucial that you set goals for what you want out of your social media presence. It’s the only way you’ll be able to track and see if you’re achieving the results and the success that you want. From there, you can post the content that will help you get from where you are now to where you want to be.
3. Standing Out From the Crowd
Social media is a busy place. I mean, there are 330 million monthly active users on Twitter alone. So, you can imagine just how easy it can be for your content to get lost among all the other tweets that are being shared every single day. That can even be a little discouraging, especially for smaller brands.
You might spend a lot of time creating amazing, high-quality content, only for it to seemingly go unnoticed. It’s frustrating! And it may leave you feeling like there’s simply no point and that maybe you should give up on building your social media presence. However, it’s important to remember that we all start somewhere and you cannot give up. You have to keep putting yourself out there and publishing great content if you want to grow.
P.S. These tips will help make your Twitter profile stand out.
4. Making Connections With Their Target Audience
In this day and age, brands should be prioritizing relationship-building. Although, the reality is, many of them are still neglecting this crucial element of their social media and brand presence. I mean, think about the last time you looked at a brand’s social media platform and saw question after question from their audience going unanswered. It’s a huge turn-off for people!
This is one of the most common social media challenges because many brands don’t see the value in making connections while others simply don’t know how. Just remember that building relationships is key to establishing the Know, Like, and Trust Factor. And honestly, kickstarting those relationships is as simple as asking questions to get the conversation going. Don’t be scared to just go for it. There’s no reason to be shy on social media!
5. Effectively Selling Their Offerings
Making the sale is definitely one of the top social media challenges that many brands face today. It’s really not enough to just schedule posts sharing links to your offerings. Before you can expect someone to buy from you, you need to build a level of trust with them first.
People need to see that you’re an expert in your field and they want to know that they can count on your to deliver quality work. They aren’t going to understand that right off the bat. So, you need to take time in building relationships (like the last tip mentioned) before you start selling. Once you’ve gotten to that point, you can sprinkle in pitches for your paid products and services alongside your other content like blog posts, curated content, etc.
Want to Overcome These Challenges & Succeed on Social Media?
All of these struggles are the very things I help my one-on-one coaching clients with. Together, we can determine which social media platforms are the best ones for you to invest in based on your brand and your audience. From there, we can work on developing a strategy that will help you stand out, connect with your audience, and actually sell your products and services.
If you’re interested in hiring a social media coach, get the details on my services.