When it comes to your business, are you able to admit when you need help? For many people, they’ll take on tons of work themselves before ever seeking assistance from someone else. But guess what? There’s really nothing wrong with asking for help. In fact, it can actually be pretty game-changing for your business!
And one of the areas I feel people need the most help is with social media. There are so many platforms to keep track of these days that it can often feel difficult to be everywhere all at once. That’s why it would be wise to hire a social media manager to lend a helping hand.
But how can you know when it’s the right time to add this role to your team? Well, here are five signs that could be an indicator it’s time to take the plunge and find your perfect social media manager.
As a business owner, you have a lot to do. You’re creating content, working with clients, developing products, and probably dealing with an overflowing inbox. It can be stressful! And unfortunately, social media can sometimes take a backseat to the other tasks that demand your attention on a daily basis. However, it’s one you definitely don’t want to neglect.
Social media can be instrumental in the overall growth of your business. It can help you grow your community, establish a strong bond with those that follow you, and it’s also great for making sales. You don’t want to miss out on that. If you find that you’re neglecting social media and it just isn’t the priority it should be for you, it’s worth hiring someone to help.
On the flip side, you might be dedicating a lot of time to social media and it could be pulling you away from other important work. Meaning, the work you need to be doing to ensure you’re making a steady profit in your business.
For example, you could be spending a lot of time on social media, but not enough when creating blog content or developing new offerings. And your business could wind up suffering as a result. Instead, if you hire a social media manager, you’ll be able to turn your focus to the important things in your business that only you can do. Plus, someone who specializes in this kind of work will probably get things done faster (and better) than you can.
(P.S. These Twitter management tips will definitely come in handy.)
You’ve probably heard it many times before… But social media is meant to be social. If you’re failing to engage with your community online, that’s a huge turn-off for them. People want to talk to you and have an actual conversation. And if they’re sending you messages that are getting ignored or aren’t receiving replies in a timely manner, they’re going to get frustrated.
If you hire a social media manager, you can have a dedicated person whose job it is to respond to the messages you receive. This way, everyone gets a genuine response. No need for bots. And no need to worry about messages being missed.
Why are you using social media for your business? Is it to grow your community, increase website traffic, or land new clients? Whatever it may be, take a moment and ask yourself if you’re actually hitting those goals. Because the thing is, there should really be a purpose behind your entire social media presence. If you aren’t seeing a return on all this effort you’re putting in, then what’s the point?
Be sure to regularly view your Twitter analytics. It’s available on your desktop on the left side pull-down menu. Click on “More” and then “Analytics.” Or go directly to this link: https://t.co/8WRP5jPRDG#TwitterSmarter pic.twitter.com/kti3IgVDDE
— Madalyn Sklar – Digital Marketing since 1996 (@MadalynSklar) November 10, 2020
You can use Twitter’s built-in analytics to see how you’re performing on the platform.
When you find that you just aren’t getting the results you want from social media, it may be time to hire a social media manager. This person can come in, review your goals, and develop a strategy that will help you get from where you are to where you want to be. At the end of the day, it’ll be a worthwhile investment because you’ll start seeing everything skyrocket.
(This post has some great tips for setting Twitter goals and achieving them.)
One great way to gain more exposure for your brand is to invest in advertising. Whether you’re advertising on Twitter, Facebook, or Instagram, it can generate a lot of exposure, website traffic, and conversions. And what business wouldn’t want that?
However, there is a fine art to creating a successful ad. So, if you are already busy with a lot of other things on your plate, you might not have time to focus on this. Not only do you need to learn about how ads work and how to set them up, but you’ll also be required to do some testing to ensure your ads are performing well.
That’s why it might be beneficial to hire a social media manager to handle this task for you. Someone who has experience in creating and running ads can take the workload off your to-do list. Plus, with their expertise, your ads may be more likely to succeed, giving you a better return on your investment.