What’s the one thing social media users want to see? Growth! We all want to know that our content is performing well and that our community is increasing over time so we can impact more people. And that’s made pretty clear by my Google Analytics results.
You see, my post 8 Simple Tips for Getting Noticed on Twitter is always one of the most popular each month. Clearly, you guys are interested in getting seen, boosting engagement, and building a supportive community on the platform.
And I thought it would be helpful to share a few additional tips so you can gain attention on Twitter and continue to take your presence to the next level.
Ready to stand out? These tips will ensure your Twitter account and your tweets will never go unnoticed, no matter how busy the feed gets.
Your feed is a pretty busy place, isn’t it? That’s why you want to be smart about when you’re posing if you want to gain attention on Twitter (or any social media platform, for that matter). By determining your peak hours and scheduling posts for those times, your tweets stand a better chance at being seen by your followers. After all, you don’t want to tweet at 2 AM if most of your audience is asleep at that hour!
I actually have a post all about the best times to post on Twitter. Give that a read if you want to find the ideal times for your unique account. And you can use Twitter Analytics to track things like impressions and engagement.
Just because you post something once, it doesn’t mean you can never share it again. Because guess what? Some people may have missed it the first time around! If you share an awesome video or graphic, don’t be afraid to post it again at a later date and time to increase its exposure. Just change up things like the copy or hashtags so you aren’t posting an identical tweet because Twitter might think that’s spammy.
Because Fleets is still in its early days at the time of this post, this is a good opportunity to start experimenting with it. If you aren’t familiar with this latest feature just yet, I have a guide to Twitter Fleets to help you out. Definitely check that out before diving in to learn more!
However, it’s essentially like Twitter’s version of Instagram Stories. It’s a great place to share behind-the-scenes content, promos for your offerings, and so much more. You can even share your tweets to Fleets as a way to gain attention on Twitter. This way, if someone missed your tweet in the feed, they just might see it on Fleets.
Since many people haven’t committed to incorporating this feature into their strategy just yet, now is your chance to stand out. Post regularly to Fleets and your followers will start to see you at the top of their feed (as shown in the picture above). Their curiosity may lead them to watch your Fleets and if they’re interesting enough, they just might come back for more.
And if you’re really serious about your mission to gain attention on Twitter, it’ll be worthwhile to shell out some cash to make it happen. Social media advertising is a hot topic with creators and for good reason! Ads will get your account and your content in front of a much wider audience than what you would reach organically. So, if you’re looking to see growth quickly, this just might be the way to do it. The key is to make sure you target your ad to your ideal audience so you reach the right people (not the wrong ones).
Odds are, there are some people you already know who you aren’t yet connected with on Twitter. In order to grow your following, you’ll want to make it easy for them to find you. In my previous post on this topic, I shared that it’s smart to link your Twitter profile wherever it’s appropriate. You can include links on your website, your email signature, and even your business card. However, there’s a setting in Twitter you can change so you’re easy to find.
Navigate to your Twitter settings and select, “Privacy and Safety.” Once you’re there, click “Discoverability and Contacts.” There will be two options to select, as you can see in the screenshot above. You can choose to allow people to find your Twitter account with your email address, as well as your phone number. This is a simple tweak to gain attention on Twitter!
Finally, my last tip is to consider an influencer partnership. And no, you don’t need to have a big budget to do something like this. You can actually find smaller influencers with highly engaged communities and find a way to leverage that for a mutual benefit. You can partner together on a giveaway, a Fleets takeover, or another type of campaign. Just make sure you work with an influencer whose values are aligned with your own and one who has an audience you’d like to target as well.