Clubhouse is the hot new app that everyone is buzzing about.
And as the platform is still in its invite-only stage, there’s plenty of opportunity to make your mark before everyone gains access.
After all, wouldn’t it be great to stand out on Clubhouse and begin building a following now? That way, people will start to see you as an expert in your field and you can become a popular creator on the platform. If that’s exactly what you’re looking to do, you’ll want to read on!
(Related Post: About Clubhouse, Whether You Should Join, and Improving the App)
There are a few things you can do to get yourself noticed on Clubhouse starting today. Here’s what you need to know:
First things first, it’s important that you complete your profile before you start or participate in any rooms. Considering people will have to visit your profile in order to follow you, you want to make sure it gives off a great first impression. You want your profile to be so good that they just have to follow you after reading it.
Use your profile to tell people who you are, what kind of work you do, and even what kind of content they can expect if they follow you. If you want, you can also mention something you’re currently offering or promoting within your business to drive leads. And don’t forget to link your Twitter and Instagram accounts. It’s important because people can check you out and have the ability to send you a private message to continue the conversation. That is especially key since, at the time of this writing, you aren’t able to link to a website or receive messages.
Another important element of your profile is your avatar, or the picture you use on your account. When someone is inside a Clubhouse room, all they see is the avatar of each person in the room. If you want someone to spot you in the crowd and feel compelled to click over to your profile, you need your picture to pop.
Choose a photo that clearly shows your face so people can put a face with your name and voice. One tip that I heard inside a Clubhouse room was that it really helps if your avatar has a bold background. You could add your brand color to the background of your image so it helps you become more noticeable. I easily did this in Canva. It’s such a great way to stand out on Clubhouse.
Once your profile is set, it’s time to be an active participant on the app. If you’re feeling a little nervous about diving in, the best thing you can do is to join some other rooms that are already happening. This way, you can gain a better understanding of what the app is all about without the pressure of hosting your own room right off the bat.
While listening in on another room, raise your hand if you feel you have something to add. When the moment comes, share any tidbits you’d like to add to the conversation. This puts the spotlight on you for a moment and people may decide to check out your profile and give you a follow if you shared something that resonated with them.
Not only that, but if you pop up onto the stage to speak, you’ll be shown as one of the speakers (until you’re put back into the audience, either you or the moderator can do that).
Simply being up with the rest of the speakers can help draw more attention to your profile.
The next step to take if you want to stand out on Clubhouse is to host your own rooms. Leading the conversation can sound a little scary at first, but my experience is that everyone on Clubhouse is very friendly and ready to learn and engage with others. So, don’t be scared!
Come up with a topic that you’re passionate about and that will also appeal to your target audience. Then, plan to start a live room on that topic. If it helps, feel free to jot down some notes of things you’d like to cover while you’re live or any questions you want to ask to spark conversations with the audience. Being prepared ahead of time can help ease any jitters you may have before starting your room. And it can help keep the conversation on track.
My friend, Bonnie Frank, offered some great advice:
“I think a successful Clubhouse room is one where the audience leaves the room wanting more from the speaker. Their questions were absolutely answered, but they also really resonated with that person and can’t wait to come back.”
Provide so much value that people can’t help but fall in love with you. And encourage them to follow you on Clubhouse, as well as other platforms, before you end the room.
There’s nothing with going live in the moment. In fact, some of the best conversations can come from a last-minute burst of creativity. However, scheduling your rooms beforehand can be an easy way to stand out on Clubhouse. Your scheduled room may show up in the calendar of upcoming events on Clubhouse.
This can help you gain more exposure, as people are scrolling through and looking for future events to attend. If they see your event and it appeals to them, they can follow you and turn on notifications to ensure they won’t miss out. And they may even share the room with other friends who might be interested in tuning in.
If you’re ready to get serious about building a following on Clubhouse, then you need to get serious about using the app. That means you want to be present by popping into rooms on a regular basis and contributing to the conversations whenever possible. And you also want to start your own rooms frequently so people will be more likely to discover you.
One great idea that will surely help you stand out on Clubhouse is to create a recurring event. For example, you can have a Monday Motivation every week where you share some personal inspiration with your audience and invite others to do the same. You could even host a weekly networking room, which is an amazing way to promote not only yourself, but others as well. The point here is to be consistent with how often you’re showing up on Clubhouse.
And this final tip should be pretty obvious, but adding value is so important in creating success on Clubhouse or any other platform. You need to show up and deliver high-quality content that your audience is going to benefit from. Share helpful tips and tricks that they can leave your room and immediately start implementing.
Bonnie offered some amazing thoughts on this:
“Standing out means that you’re doing something differently from everyone else. As an audio-only app, that cannot be dancing or lip syncing. It’s got to come from your voice and how powerfully your message resonated with your audience and was valuable to them. That can be done simply through knowing your audience well and consistently delivering value that they want.”
And hey, if you have no idea what to talk about… Ask your audience what they want to see from you. You can post on other platforms (like Twitter or Instagram) and ask for feedback. Your audience will tell you what they’re interested in. It’s then up to you to deliver.