Using Twitter Spaces to Grow Your Online Brand

Closeup of woman's hands holding microphone attached to tripod on desk next to laptop computer.

The social media world is buzzing about Twitter Spaces.

Twitter’s latest feature gives you the opportunity to go live and host audio-only discussions with your audience across the platform. It provides an amazing way to connect with your community and gain exposure for your brand.

But how exactly is it helpful? And what should you be talking about when you go live?

This post has some advice that will help you start using Twitter Spaces once it gets rolled out to your account.

Using Twitter Spaces to Grow Your Online Brand

I know what you’re thinking… This is just another place you need to show up online and you have enough platforms to manage as it is. However, I’d encourage you to take a closer look at using Twitter Spaces to see just how beneficial it can be for you.

  • It’s great for gaining exposure. When you go live on Spaces, people will see you at the very top of their Twitter feed while using the mobile app. That’s going to help you get more attention for your account, prompting people to join and see what you’re talking about.
  • It positions you as an authority. Spaces give you another opportunity to share your knowledge and expertise with the world. When you do this, it establishes trust because people begin to see that you know what you’re talking about and they view you as a valuable resource within your industry.

Overall, the key is to strategically implement Spaces into your overall Twitter strategy by finding ways you can use it well. Once you do, show up there consistently and really make use of this feature. Oh, and the best part? There’s no need to be camera-ready, which is always a plus since no one will know which days you’re wearing your pajamas while working.

6 Twitter Spaces Discussions to Host Right Now

Now the question is, what in the world do you talk about once you go live? Well, don’t get caught up in thinking that you don’t have anything valuable to share. You absolutely do! It’s all about figuring out what works for you and will also appeal to your target audience.

Here are some great ideas you can try:

1. Teach People How to do Something

One of the easiest things to cover when using Twitter Spaces is to teach people how to do something. Of course, there isn’t a visual element to Spaces, which means you need to be able to communicate your tips without people physically seeing you.

So, what can you teach your target audience through just audio? If you’re a social media marketer, you could teach people how to find better hashtags for their Instagram posts. If you have a health coaching business, you could teach your listeners how to create a well-rounded meal plan for the week. There’s so much you can share with others without the need for video. The best part is that people are tuning in live and are then able to ask more questions, thus furthering the conversation and providing even more value.

2. Get Feedback From Your Audience

As you’ve built your brand, you’ve probably seen just how important it is to get to know the audience you’re serving. When you have a good understanding of their needs, you’re able to better create the content they’re looking for. Luckily, it doesn’t have to be a guessing game to figure out their pain points and what they might be interested in learning about.

You can actually ask them for their opinions. Twitter Spaces can be a great way to do this because you can have a live exchange with your audience in order to get real-time feedback. If you have a few ideas for an upcoming offering, you might want to hop on Spaces and see what your audience thinks.

Sure, you could use a survey to do this. But what makes using Twitter Spaces so much more fun is that it doesn’t feel one-sided. You aren’t putting a survey out into the world and waiting for responses. You can have an actual conversation where you’re able to ask follow-up questions and dig even deeper into a topic. All in real-time!

3. Hold a Q&A Session

Odds are, your audience has some burning questions they’d love to ask you! So, why not give them the opportunity to do just that? You can host a Q&A session in Spaces where people can come onto the virtual stage and ask any questions they’re seeking answers to. But if you’re worried that people might not show up or that they might be too shy to grab the microphone, you can ask for some questions to be submitted ahead of time or compile a list of questions you’re asked often. This way, you won’t have to worry about any dead air while you’re live.

4. Talk About the Hot Topics in Your Industry

To position yourself as a thought leader, you want to be seen as someone who has valuable opinions regarding what’s going on in the industry. By hosting discussions around some of the hot topics everyone is buzzing about, it shows you stay educated on the latest news and that you have thoughts that are worth sharing.

Using Twitter Spaces can be a fantastic way to talk about trends, breaking news, etc. For example, everyone knows me as an expert on Twitter. So, if they released a new feature or changed something about their algorithm, that would be a hot topic worth talking about. And I could go live in Spaces to share my thoughts.

5. Have an Exclusive Interview With Experts

One of the fun things about Twitter Spaces is that it’s kind of like a live radio show where the listeners can easily chime in to ask questions and share what they think. And what makes a radio show even more fun is when they bring on guests! So, why not do that in Spaces?

If there’s an expert (or multiple experts) in your industry that you know your audience can learn from, invite them on to talk about a topic they’re knowledgeable in. Pick their brain to get all sorts of awesome tips and tricks that your listeners will then be able to implement.

Once the interview wraps, you can invite those who are listening to grab the mic and ask questions of their own. Think of it like the live panels that happen at in-person summits, except this is a virtual, audio-only panel.

6. Offer a Live Critique

And finally, depending on your brand, you might consider offering live critiques to your audience. What kind of critiques though? Well, I’ve actually seen a number of Clubhouse rooms pop up where people offer feedback on the Instagram profiles of those in attendance. You could start using Twitter Spaces to do the same!

A social media marketer might provide critiques on the Twitter profiles of those who request it during the live discussion since they’ll be easy to access. A website copywriter might offer feedback on the homepage of someone’s website. Not only is this valuable for the person receiving the critique, but odds are there’s something that everyone can take away and put to use for their own profiles, websites, etc.

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