Auditing Your Twitter Account: A Case Study

A man sits at his desk with a laptop computer open in front of him. He holds a glass of water in one hand and his smartphone in the other.

Auditing your Twitter account is a great way to ensure you’re getting your desired results from the time and effort you’re putting into the platform.

That’s why I started offering live account audits via Twitter Spaces every Saturday at 1pm ET. It allows people to tune in so I can review their profiles and offer feedback. And I invite the listeners to chime in with their two cents as well. Then, they can make our suggested tweaks with the hopes of seeing more growth and engagement.

And guess what? It’s been working! I’ve already had a number of participants share that they’ve seen great results since implementing the advice I’ve shared during these audits on Twitter Spaces. So you can see just how valuable it’s been, I’ve compiled this case study with the help of a few awesome people.

Auditing Your Twitter Account: A Case Study

In this case study, I’ll be sharing some results and feedback from Dr. J and Steven Klassen. Both have been taking action to step up their Twitter presence and have seen some great results ever since.

What Changes Have Been Made?

Before diving into the results they’ve experienced so far, we need to talk about what kind of changes they’ve made to their accounts. This way, you’re able to identify potential action steps you can take when auditing your Twitter account. And those first steps begin with the bio.

Your bio is crucial on Twitter and any other social media platform. It’s your place to tell people who you are and what you’re all about. Plus, it’s often the first impression that people get of you, so it’s important to write a great Twitter bio.

screenshot of Dr. J's Twitter bio

After participating in the live audits, Dr. J took steps to refresh the bio on her account, completely restructuring it. She added emojis to each line, mentioned her area of focus with her content, and even promoted her show on Twitter Spaces. And she chose to add a little flair and showcase her personality with a creative location.

screenshot of Steven Klassen's Twitter bio

Steven did the same, taking his bio from being a single line to a multi-line bio that features hashtags and emojis. You can see his Twitter bio before and after above. See how much easier it is to read now?

How Have Things Improved Since?

screenshot of Dr. J's Twitter analytics showing positive growth in metrics

In late April, Dr. J made the suggested changes to her Twitter account. Over the month that followed, she saw some amazing growth. As you can see in the analytics above, she gained more followers than usual and received more profile visits and tweet impressions.

You can also see that she tweeted more during the month and she shared that she had also begun to use Twitter Spaces. Both are key to growth, obviously! However, having a profile that’s looking good and clearly communicating the value you have to offer will definitely play a role in building a loyal, engaged following.

What Else Can People Do to Boost Their Presence on Twitter?

There’s no denying that if you want to get noticed on Twitter, you need to put yourself out there. That means you should be showing up and sharing content on a regular basis, while also taking the time to engage with other people. There’s no reason for anyone to follow or engage with a dead account, so stay committed to being active.

Dr. J’s advice is right in line with this. She urged people to, “Connect. Participate in Twitter chats and Twitter Spaces.” Both provide incredible opportunities to reach new people that might not have otherwise discovered you. And those people could then become clients or even friends.

For Steven, he’s seen great results from retweeting content from other creators. Now, when you go to retweet, you can choose to simply retweet the post or quote the tweet and add your own thoughts. Steven has been seeing better results from retweeting the original post, then leaving a comment on it directly. Either one is a great option and can still help further engagement, while also providing fresh content for your followers to check out. So, try both and see what works best for you!

What’s the Most Important Advice From the Audits?

An incomplete account doesn’t really give off the best impression. One of Dr. J’s key takeaways from our live sessions is that you should, “Use every part of what you have on Twitter. In the header, the bio, the space, the characters in your name.” Are you taking full advantage of what’s available to you? If not, it’s time to start! This is something that’s so simple to look at when you’re auditing your Twitter account.

Steven hadn’t previously been aware of the ability to have a multi-line bio on Twitter. However, this is just another example of using the space that’s available. Instead of having everything written out like a paragraph, break it up into a multi-line bio that’s easier to consume.

If You Want to Experience Similar Results…

I’ve previously published a post called, How to Successfully Audit Your Twitter Account. It shares six tips you’ll want to utilize in order to spruce up your presence on the platform. And if you’re serious about auditing your Twitter account and want personalized feedback from me, join the conversation on Twitter Spaces Saturdays at 1pm ET.