What’s one thing everyone wants when it comes to their social media presence?
They all want more followers. And not just any followers. Quality followers.
But the question is, how exactly do you successfully grow your audience with all the right people? You know, people that love who you are and what you do.
Well, the answer is that you want to be attention-grabbing on Twitter. Then, people will take notice and rush to hit that follow button.
Because Twitter is a busy place (500 million tweets are posted per day, after all), you need to take actions that are going to help you stand out from the crowd. In order to be attention-grabbing, there are five simple tactics you can implement.
Sorry to say it, but an inactive account isn’t going to grab anyone’s attention. If you aren’t posting content on a regular basis, your followers are going to start to forget about you. And without sharing posts, you can’t expect new people to discover and follow your account either.
That’s why you need to come up with a Twitter schedule that works for you. How many times can you realistically post in one day? Once you figure that out, you can begin batch writing your content and scheduling it through a third-party tool. (This post shares some Twitter tools that will help you out.) By scheduling in advance, you won’t have to worry about your queue going empty. There will always be fresh content ready and waiting to post.
Everything shared to your Twitter account doesn’t have to be written by you. One way to be attention-grabbing on Twitter is to retweet posts that others are sharing. If you come across something that really resonates with you, hit that retweet button and spread the word. If you want, you can even take it to the next level and retweet with a comment, allowing you to add your own thoughts. This simple act may actually spark a conversation with the original poster or your followers.
What’s the buzz in your niche these days? Are there any hot topics you want to talk about? Do you have a unique perspective on something you’d like to share? If so, social media (especially Twitter) is the perfect place to talk about it. When you are able to jump in on those trending topics, it helps you gain more exposure. People searching for those conversations will likely see your tweets. And ultimately, it can generate more engagement.
It helps to stay updated with what’s going in your niche. So, bookmark a few websites that you know you can count on for all the latest news. Another good strategy is to follow topics you’re interested in on Twitter. This way, you’ll see what others are talking about and can easily identify opportunities to connect with new people.
As the host of #TwitterSmarter, it should come as no surprise that I’m always going to recommend people join Twitter chats if they’re interested in being more attention-grabbing on Twitter. Chats are a fantastic way to get noticed. You’re able to connect with so many like-minded people from all around the world. During chats, you can share your expertise on a specific topic. This allows you to position yourself as an authority that people will want to follow.
I’ve been all about incorporating Twitter Spaces into my marketing strategy ever since I was part of the beta testing program. Through Spaces, I’m able to share valuable content with my existing audience. It helps me gain exposure to a lot of new people as well. And if you want to get noticed, it’s all about showing up. When you do, you can serve your audience in the best way that you know how.
Spaces is an amazing way to do that because listeners get to interact with you live. They can request to speak, share their feedback, and ask questions. And the best part? They’re getting a response from you in real-time. That’s sure to help your audience feel a stronger connection with you. That will result in great for your success in the long run.