Twitter Super Follow: Everything You Need to Know About This Feature

Overhead view of people sitting around a table with only their lower arms and hands visible. They point at large cut-out letters in the center of the table that spell follow. Various digital marketing icons are also arranged around the table.

Soon, the Tip Jar won’t be the only way to make money on Twitter!

An upcoming feature known as the “Super Follow,” is currently in beta testing. And this is going to give creators another opportunity to monetize their presence on the platform.

In this post, I’ll be sharing what exactly the Twitter Super Follow feature is all about and even sharing some ideas on how you can use it once it makes its way to your account.

What is Twitter Super Follow?

Announced in early 2021, Twitter Super Follow is a subscription-based model where users will be able to charge their followers for access to exclusive content. That exclusive content could include additional tweets, access to a community group, a subscriber-only newsletter, deals and discounts, and a supporter badge.

All you’d need to do is determine what kind of exclusive content you’d like to offer to your Super Followers and set a monthly price in order to gain access. For example, you could charge $4.99 per month. And if you get enough interest, it could be a great way to boost your income with a recurring revenue stream. Think of it like a membership site (like Patreon), however it’s hosted directly on Twitter instead of having to build one entirely on your own.

One important thing to note is that, because this feature is still in its testing phase, we aren’t 100% sure how payments will be handled. It’s possible that Twitter may take a small percentage of your Super Follower sales in order to make this a profitable revenue stream for them as well. So, you’ll want to keep that in mind when it becomes more widely available.

Who Will Have Access to This Feature?

Unfortunately, all users won’t be able to implement the Twitter Super Follow feature. According to Jane Manchun Wong (an app researcher), it’s rumored that there will be certain requirements that a user will have to meet first. Here’s what that will include:

  • Have at least 10,000 followers
  • Have posted at least 25 tweets in the past 30 days
  • Be at least 18 years old

So, if you’re falling short of those requirements and you know this is a feature you’d like to utilize, now would be a good time to start rethinking your Twitter strategy. There are plenty of steps you can take to grow your Twitter following, plus you’ll want to be more consistent when it comes to posting regularly. Try sharing behind-the-scenes content so people get to know you better! People will be more likely to become a Super Follower of those they really love.

3 Content Ideas to Share With Your Super Followers

Now, the question is… How in the world can someone use this feature? Well, there are tons of ways you can implement it and it really comes down to what your audience would be interested in. You need to create exclusive content that would be so enticing for them that they can’t resist signing up and paying your monthly Twitter Super Follow subscription fee.

Here are a few ideas that may work well for you:

1. Share Tips & Tricks Through Exclusive Tweets

Your audience is always looking for ways to ease their pain points and you have the solution to their problems. You can post tweets just to your Super Followers and offer tips and tricks that would be beneficial to them. For instance, you could film a quick video that teaches them how to do something. Or you could write a tweet that features actionable advice that you haven’t shared anywhere else before.

mockup of how Twitter Super Follow features will look

(Screenshot via Jane Manchun Wong)

2. Host Super Follower-Only Conversations on Twitter Spaces

Based on screenshots we’ve seen of the Twitter Super Follow feature so far, it appears that you may be able to go live on Spaces and make the conversation available only to Super Followers. This would keep your audience to a smaller size and may allow them more opportunities to speak and ask their questions.

You could host exclusive Q&As or even offer mini masterclasses this way. As long as you’re providing value, people will be more inclined to sign up in order to gain access to these conversations. My post with Twitter Spaces ideas will help you get started.

3. Post Secret Pictures & Videos to Fleets

There may also be the ability to post content to Fleets that can be seen only by your Super Followers. Think of it like the “Close Friends” list on Instagram Stories. This could be used as a way to share exclusive behind-the-scenes content to give people a look into your day. You could even share snippets of upcoming content or paid offerings as a teaser. There are some great Fleets ideas in this post. Again, you really want to consider what will be appealing to your audience.

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