Twitter is definitely on a roll when it comes to adding new features.
And it’s safe to say they’ve given users good reason to be excited for the future of the platform.
They began beta testing Twitter Spaces, a way to engage in real-time audio conversations, back in November 2020. At this time, all users had access to listen and speak, but only the small group of beta testers could host Spaces. Then, hosting capabilities became available to users with at least 600 followers in May of 2021. A direct competitor to Clubhouse, the feature seems to be a hit so far.
Now, Twitter is taking it up a notch by offering a way to monetize your audio conversations via a feature called Ticketed Spaces, which they’re currently beta testing. In this post, I’m sharing everything you need to know about how Ticketed Spaces works, how you can gain access during the beta testing phase, and smart ways to use it.
To put it simply, Ticketed Spaces allows you to charge people for access to the Twitter Spaces you host. It’s a great way to connect with your audience through a more intimate setting since you’ll likely attract a smaller group of listeners. Plus, it allows you to add another income stream to your business, which is always a bonus.
Here’s the basics of how this feature will work:
At the time of this article, Ticketed Spaces isn’t available to all users just yet. It’s actually still in the beta testing phase. However, that doesn’t mean you necessarily have to wait to access it. You can apply to beta test this feature, allowing you to get a jumpstart on monetizing your Twitter presence. But first, you’ll need to determine if you’re eligible.
Twitter has three eligibility requirements for beta testing Ticketed Spaces:
To check your eligibility and apply, open your Twitter mobile app. Then, open the main menu and tap the “Monetization” option. (On iOS, you’ll tap the three lines in the top left corner to display the menu.) After selecting the monetization area, you’ll be shown a couple of options, which you can see in the screenshot below.
Twitter allows you to apply to beta test both Ticketed Spaces and Super Follows. By tapping on Ticketed Spaces, you’ll be shown all the pertinent details about this feature. And at the very bottom, you’ll be prompted to check your eligibility. On the next page, Twitter will confirm whether or not you’ve met all three of the requirements I shared above. If you’ve met all three, you can apply to be a beta tester.
Now that you’re excited about the prospect of applying to be a beta tester for Ticketed Spaces, you’ll want to start brainstorming a few ways you can use this feature. This way, you’ll be ready to take full advantage the moment you’re granted access. Here are some ideas:
If you’re a little camera shy, you’ve probably been hesitant to host live workshops or webinars via a platform like Zoom. By using Ticketed Spaces instead, you don’t have to show up on camera.Your audience will only hear your voice, which may help eliminate any pre-live show jitters you might be experiencing.
You can plan to deliver a value-packed masterclass that’s focused on a pain point your target audience is struggling with. Consider what they would pay to learn about and outline an entire audio presentation around it. Your audience will be able to tune in and listen on the go since they won’t need to sit and watch you on camera. It’ll be kind of like listening to you on a podcast!
Since you’re in control of how many people purchase tickets, you don’t have to worry about tons of people showing up to your Ticketed Spaces unless that’s what you want. You can keep things intimate and only sell a few tickets, which gives your listeners more of an opportunity to grab the mic and speak directly with you. This is a great opportunity to answer their questions with a Q&A session since everyone will get the chance to chime in.
In case you haven’t heard, I actually host a Twitter Space every Saturday at 1 PM Eastern where I audit the Twitter profiles of my listeners. This allows them to get instant feedback on ways to improve their profiles so they can build a stronger presence on Twitter. It’s a lot of fun and my audience gets tons of value from it. (Just check out this case study for some examples.)
You could do the same and actually charge for it through Ticketed Spaces if you wanted. If your area of expertise is social media, you may want to review the profiles of your listeners. Or you can have people submit their websites or a sales page in advance and you can review them live and share feedback. Not only will the person being audited find value in this, but everyone listening is sure to learn something they can implement as well.