With Black Friday and Cyber Monday upon us, many businesses will be running sales as a way to bring in new customers and cash. And they typically rely on social media to get the word out. If you’re doing the same, you’ll probably want some ideas on what to post that will help attract the right people to your offerings.
In this post, you’ll learn some easy ways to drive sales on social media during what is the biggest sales event of the year. These are especially perfect ideas if you’ve waited until the last minute to start planning your content strategy around your big sale.
To ensure your next sale is effective (whether it’s during Black Friday or not), keep these seven tips in mind.
When running a sale, the last thing you want to do is slack on social media content. This is the best time to step up to the plate and post consistently. The key is to make sure you’re showing up on the platform that’s going to deliver the best results. Consider where your audience spends the most time online and ramp up your posts there so you stand a better chance at getting your offer in front of them. After all, it’s said that it takes seven interactions with your brand before someone will make a purchase.
If you want to drive sales on social media or any platform, it’s important to focus on the end result your offering provides. People are more likely to buy when they know what’s in it for them. For instance, communicate the value of the thing you’re selling or the transformation it provides to people. Get them to imagine how purchasing this thing will change their lives.
People are also more inclined to buy from brands they feel connected to. A great way to do this is through Instagram Stories. You can share behind-the-scenes content, giving them a look into your day. It’s great for building the Know, Like, and Trust Factor, which is essential in securing sales. Commit to showing up on Stories daily, especially if it’s a platform your audience uses.
Live video is a great way to discuss any special offers you’ve created and to drive sales on social media. The reason it’s so effective is because your audience feels like they’re hanging out with you, as it’s like having a real-time conversation. Much like Stories, live video helps to build the KLT Factor as well. Come up with some topics related to your offering that you can discuss throughout the entire sale timeframe, then share a schedule ahead of time so people know when you’ll be live.
If video isn’t your thing, consider using Twitter Spaces for this instead.
There’s no denying that influencer marketing is a powerful strategy for brands these days. The key to making it work is choosing the right influencer for your collaboration. Pick someone who has an engaged audience that’s made up of people you want to target. And also, make sure they’re aligned with your brand’s mission and values so you don’t run into any trouble in the future. Leverage their audience by having them share some sponsored posts that will send more traffic your way.
Odds are, people are going to have questions about the sale you’re offering. How long will it be available, what exactly is included, and is shipping free? You need to be prepared to answer questions as they come in, otherwise you risk losing the sale. Make sure to check your social media profiles regularly so you can respond in a timely fashion.
As your sale is running, pay attention to the engagement each post is receiving. Do you notice any connections between the posts that get the most comments or click-throughs? For example, maybe you’ll see that your Instagram Reels drive more sales than a feed post. Your analytics hold a ton of valuable information, so take advantage. Then, you can make last-minute tweaks to your content plan if needed.