New Feature: The Twitter Spaces Tab

If you’ve opened your Twitter mobile app recently, you may have noticed there’s a new option included in the navigation bar at the bottom of the screen. Twitter has begun rolling out a dedicated Twitter Spaces tab to iOS users that have their native language set to English. (It will be coming to Android in the future.) This tab is ideal for drawing more attention to the Spaces feature. It’ll ultimately increase the discoverability of live and upcoming Spaces.

In this post, I’ll be sharing how to use this feature. Plus, there are a few tips that will help you generate more listeners via the Twitter Spaces tab.

How to Use the Twitter Spaces Tab

Once you’ve opened the Twitter mobile app, look at the navigation bar on the bottom of the screen. The middle icon (which is made up of four dots) is the Twitter Spaces tab.

If you aren’t currently seeing this option, make sure you’ve updated your mobile app to the latest version. If the tab still isn’t appearing, keep in mind that this feature is currently being rolled out and will be on its way to your account soon.

Upon accessing the Twitter Spaces tab, you’ll see a list of all the Spaces that are currently in progress with trending Spaces at the top. Feel free to scroll through and look for topics that catch your eye. These cards will display the title of the Space, how many people are listening, and who the host is.

Alternatively, you can search for a Space if you’re trying to find one on a specific topic or with a certain host. This will then show you the results, which can be filtered by the top results, Spaces that are currently live, and upcoming Spaces that have been scheduled in advance.

For instance, if I search my username, I’ll see an upcoming Space that I’m co-hosting with another creator. Because she included my username in the title, it’s discoverable by anyone searching for me on Spaces.

The introduction of this feature means Spaces are going to be even more powerful for building brand awareness. Previously, Spaces would only be seen at the top of the home feed of those following you. But now, there’s increased potential for new people to find you and check out your content, thus getting your brand more exposure.

3 Tips for Optimizing Your Twitter Spaces

As this feature rolls out to all users, it’s even more important to optimize the Spaces you host and your account. This way, when someone stumbles upon you via the Twitter Spaces tab, they’ll be more inclined to join the conversation. Here are a few tips:

• Make sure your bio is captivating. A snippet of the host’s bio is visible when you’re scrolling through the Twitter Spaces tab. Consider that first portion of your current bio and ask yourself if it truly reflects what you’re all about since it may play a role in whether or not someone tunes into your Space. For tips, read my post on the 6 Ingredients of a Twitter Bio That Attracts Followers.

• Choose a relevant title for your Space. The title you choose should always reference the topic you’ll be discussing. This way, people will easily be able to determine if it’s a Space they’d like to join or not. Avoid writing misleading or vague titles because it won’t be likely to attract new listeners.
• Mention the name of your guest speaker if applicable. By highlighting your guest speaker in your Space’s title, you can potentially attract more listeners. Anyone searching for that user’s name will find it in the live or upcoming Spaces section. If someone is scrolling the Twitter Spaces tab and sees one of their favorite creators is speaking, they’ll be more inclined to join. When you tag someone in the title, they’ll receive a notification that alerts them of this.

• Always choose 1-3 topics to describe your Space. These topic tags are another way to increase discoverability. Users will be able to search for Spaces on the industries they’re most interested in. These topics will also be visible on the cards within the Twitter Spaces tab if they’re added. Right now, there are only 10 topics to choose from, but more will be added in the future.