7 Social Media Goals to Set for the New Year

Social Media
/ By Madalyn Sklar

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As a brand new year is upon us, now is a good time to set some social media goals that outline what you’d like to achieve. Do you want to see more growth in your following? Do you want to boost your engagement or generate more clients through your social media presence?

There are tons of amazing social media goals to work toward. In this post, you’ll learn seven goal ideas that will help you create massive success online.

7 Social Media Goals to Set for the New Year

Consider setting some (or even all) of these goals for yourself and be sure to customize them based on each specific platform.

1. Keep Your Profiles Updated With the Latest Information

When was the last time you really looked at your social media profiles? For some reason, we don’t often check out our own accounts to review the information they contain. For instance, is the bio relevant? Does your link work? And how old is that profile photo and header image? We need to consider the first impression our accounts are giving to those who are just discovering us. After all, it will play a major role in whether or not someone decides to follow.

Take a moment to reflect on the state of your social media profiles right now. Where can improvements be made to better communicate who you are and the value you have to add?

2. Set a Posting Schedule and Show Up Consistently

Odds are, increasing your followers and engagement rate is one of the social media goals you’re after in the new year. And it’s a great goal to have! The best way to make it happen is to show up more often. When you’re posting consistently, it gives you more opportunities to get your content in front of new people. Plus, it can help give you a boost in the algorithms when platforms see that you’re active. (Just know how often you should post and don’t overdo it.)

However, you also don’t want to post for the sake of posting. You want to ensure you’re always putting quality content out there that your audience will enjoy. Share the kind of content that will help you build the Know, Like, and Trust Factor. So, ask yourself how often you can commit to showing up on each platform each day and make that the schedule you stick to.

3. Create a Regular Series for People to Tune Into

Building off that last tip about being consistent, one way to do this is to create some sort of series that occurs on a weekly, biweekly, or monthly basis. This ensures you’re showing up more often, while also giving your social media audience something to look forward to. For example, you could have a weekly livestream on Instagram or Facebook Live. Or you could go with my personal choice, which is to host weekly shows on Twitter Spaces.

Not only is this great for adding value to those who already follow you, but it can help you gain exposure to a much wider audience. If growth is one of your social media goals for the year ahead, this is a sure-fire way to make it happen.

4. Repurpose Your Existing Content for More Traction

Everything you publish online doesn’t have to be something fresh and new. Odds are, if you’ve been building an online presence for a while, you have an archive of amazing content that’s collecting virtual dust. If it’s still relevant and appealing to your audience, why not repurpose it?

There are tons of new people in your audience who have yet to see the content you published ages ago. Find a way to refresh and repurpose it so you can get more traction in the way of traffic and engagement. For example, you could pull quotes from an older blog post and turn them into graphics. You might even edit a YouTube video into shorter clips to share on Instagram. Or you could share quick tips from an old blog or podcast and turn them into a thread of voice tweets.

5. Aim to Spread the Love by Liking, Sharing, and Commenting

Doesn’t it just make your day when people engage with your posts in some way? It means a lot to see that someone has liked, shared, or commented on the content you’ve worked so hard to create. So, why not make sure you’re returning the favor by doing the same with the content your favorite creators are publishing?

These days, many of us are guilty of endlessly scrolling without ever taking a moment to double-tap on a photo or to leave a thoughtful comment. However, that simple act of engagement goes a long way. It makes the creator feel appreciated and it’s great for telling the algorithm what type of content you enjoy. Next time you see a post that you like, make it known with a like, a comment, and even a share.

6. Review Your Analytics to Shape Your Overall Strategy

Your analytics are truly a goldmine of information that will help you to build a better social media strategy. They show the kind of content that is most appealing to your audience, allowing you to see what you should share more (and less) of. If you’re not already checking your analytics on a regular basis, make it one of your social media goals.

See which posts are getting the most engagement in terms of likes, shares, and comments. Also, pay attention to which ones drive the most clicks. Note any similarities between the type of content or even the topics you’re discussing to see what drives the most interest. Then, you can fill your social media plan with tons of posts your audience will love.

7. Be Open to Trying New Ideas and Platforms

And finally, one of the best social media goals you can go after this year is simply being open to experimentation. We often get so caught up in doing things the same old way that we don’t look beyond that to consider new opportunities. Make this the year you truly go for it.

If you’ve been thinking about using Instagram Reels for brand building, record some videos and see how they perform. If you’re questioning whether or not TikTok is a worthwhile platform, poll your audience and then test it out for yourself. And if you’ve been too afraid to do live video all these years, commit to getting over that fear once and for all. You never know what new strategy might skyrocket your social media presence.

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