Are you curating content to share across your social media platforms? If not, you should be! By curating great content from other creators (whether it’s a blog, video, podcast, etc.), you’ll have a whole other opportunity to provide value to your audience outside of content you’ve created yourself. Not only is this good for driving engagement, but it provides tremendous value, which is why people are likely following you in the first place.
In this post, I’m sharing the benefits of content curation on social media, plus a few tips on how to get started with this practice.
Don’t fall into the trap of thinking that you can only share your own, original content on social media. There are tons of creators out there who are doing amazing things. And it’s worth sharing that with your audience. Here are a few benefits content curation provides:
Content curation is a very simple practice, so it’s easy to get started. By following these tips, you’ll be able to fill your social media queue with tons of incredible content in no time!
The first step in successful content curation is to understand your audience, their interests, and their needs. You want to ensure the content you’re sharing will resonate and appeal to them. This will help generate more engagement in terms of likes, shares, and conversations. If you’re sharing content that’s not of interest to your target audience, they’ll scroll right past.
Consider what they’d be interested in learning about and what would address any pain points they’re struggling with. The more helpful your content is (whether it’s something you created or it’s from another source), the higher the engagement you’ll potentially receive.
Next, you need to know where you’re going to gather content from. There are tons of resources on the web, but you want to choose those that are reputable and providing quality content. After all, you’re going to be referring your target audience their way. You want to make sure anything you’re sharing a link to is going to deliver on what it promises.
Odds are, you have a few favorite resources in mind already. The trick is staying updated with all the content they’re sharing. And there are a couple of easy ways you can do this. Here are my suggestions:
It’s no secret that headlines can be rather misleading these days. Many creators are using clickbait headlines to attract traffic to their websites, only to provide lackluster content that doesn’t deliver on its promises. Don’t waste your audience’s time by sharing links to these types of blog posts. Take the time to read a post in its entirety before sharing it. This way, you’ll know whether or not it’s worthwhile to post about.
To really take your content curation to the next level, strive to always add your own thoughts and opinions to every post. While this takes additional time when compared to just hitting the “share” button, it creates more opportunities for engagement. That’s because you’ll be starting a new conversation with the original creator and with your audience as well.
So, each time you’re sharing content from someone else, add your thoughts. Share why you liked the post. Expand on it with your own opinions. You can even ask questions! It’s such an easy way to get people talking to you.