Monitoring the Success of Your Twitter Spaces Strategy
There’s no denying that Twitter Spaces is a powerful way to gain exposure on the platform. It helps get you in front of a new audience, allows you to provide value, and is an incredible opportunity for building connections. The best part? You get to do this through your smartphone, which means you can easily get started today.
But when running a business, it’s important to make sure you’re seeing some sort of return on the work you’re putting in. That’s because your time is precious and you want to invest in the strategies that are driving results. So, how can you tell if Twitter Spaces strategy is paying off?
Monitoring the Success of Your Twitter Spaces Strategy
To determine if your Twitter Spaces strategy is working for you, there are four things to be on the lookout for. Two of which are actual metrics you can track for free on your Spaces recordings. However, there are a couple of paid tools that provide Twitter Spaces analytics should you be looking to make the investment: ilo.so and Direcon.
Total Listeners Who Joined Live
Luckily, Twitter has added Spaces replay stats for recorded broadcasts. One of the stats it shows you is the amount of listeners who tuned in for the live Twitter Space. It’s nice being able to see this data afterwards because it’s tricky to keep track of all your listeners while you’re live. Instead, you’re able to just focus on providing great content and you can see how many people joined later.
The screenshot below shows what the host and the public see when listening to a Spaces replay. It displays the number of people who have tuned in at the top.
Over time, it would be great if you see this number increasing. That would be a good sign that you’re expanding your reach and getting your brand in front of new people. Plus, it helps you see which topics are drawing in an audience as you map out a Twitter Spaces strategy.
Total Number of Replays
These stats also allow you to see how many people checked out the replay. By recording your Twitter Spaces, you allow your content the opportunity to get in front of tons of new listeners. After all, not everyone will have the time or be available to join you live. You’ll be able to view the details of your recorded Spaces and see how many replays it generated. This can be a good indicator of which topics your audience is interested in.
The screenshot below shows what you as the host see on mobile when checking the stats of your recorded Space. It includes the total number of replays, as well as the number of people who joined live.
Spaces recordings are available for 30 days after the live Space has ended. That means you have an entire month to drive more listeners to your recording. Don’t forget to share it!
Listener Participation
Although there’s no specific metric for measuring listener participation, it’s still smart to track. The more you host Twitter Spaces, the more you may notice that certain topics drive more conversations. The whole point of going live on Spaces is that you’re able to have a real-time discussion with your audience. It shouldn’t be one-sided!
Always open the floor for listeners to grab the microphone and share insights or ask questions. Not only does it keep the conversation flowing, but it’s great for relationship building. Take note of the topics that really get people talking so you can replicate that for future Spaces.
Related: Using Twitter Spaces to Grow Your Online Brand
Follow-Up Engagement
Sometimes your Twitter Spaces are so good that they generate engagement long after the live conversation has ended. Pay attention to what people are saying about the Spaces you host, how many people are sharing the replay, etc. It’s always great when your content gets people talking and spreading the word to their followers.
Using Stats to Shape Your Twitter Spaces Strategy
As a creator, you can use stats like the ones shared above to create a successful Twitter Spaces strategy moving forward. Here’s how they can help:
- Generate discussion ideas. If you see that certain topics consistently grab a large audience, keep talking about them. You could potentially take that topic, break it down into smaller conversations, and host an entire series around it. It’ll keep listeners coming back for more.
- Choose ideal times for going live. If you’re always hosting Spaces at different times, you may begin to notice certain time slots attract more listeners. This is a great way to experiment and see when your target audience is most active online. You can do this by tracking what time you go live and how many listeners join each time. Then, host Spaces when they’re available to have more engaging conversations.
Being a great host on Twitter Spaces is all about adding value through insightful conversations and connecting with your audience. The best way to do that is to talk about topics they find appealing and by being accessible and online when they’re available.
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