5 Social Media Growth Hacks

A person sits at a desk looking at a laptop computer screen. The person has an excited expression and pumps their fists. Various social media icons float from the computer screen.

These days, it seems everyone wants to grow their social media following. While having a large following is nice, we know it’s not your follower count that matters so much. It’s more about building an engaged audience of the right people. You know, the ones who love what you do. However, that’s often easier said than done. It takes time to build a following!

In this post, you’ll learn some quick and easy social media growth hacks you can implement to skyrocket your following. These are simple things that can be done on a daily, weekly, or monthly basis to ensure you’re making an impact.

5 Social Media Growth Hacks

Check out the list and block off some time over the next month to take action!

1. Post Real-Time Updates to Document Your Day (Daily Task)

As Gary Vaynerchuk says, “Document, don’t create.” But what exactly does that mean? Well, he doesn’t mean that you’re not going to be creating content. Nor does he mean that you should give up creating long-form content for your blog, YouTube videos, etc. Instead, Gary is encouraging people to document their journey.

When you’re just posting updates throughout your day, bringing people along with you, there’s no need to overthink it. There’s no reason to plan in advance. You simply need to be yourself and show up consistently.

Why? Because sharing those real-time, in-the-moment updates allows people to get to know you better. They’ll get a look into your life, which is perfect for building the Know, Like, and Trust Factor. In time, they’ll see you as a trusted resource and may recommend their friends to you or even purchase what you’re selling.

2. Block Off Time for Engagement (Daily Task)

One of the most important social media growth hacks you can implement is taking the time to engage with others. Establishing connections and building relationships online is going to be a game-changer for your brand. It helps generate more awareness, as it ensures you’re putting yourself out there. Plus, it doesn’t get much worse than a brand that ignores their community.

So, there’s no time like the present to start prioritizing engagement. Block off 15-30 minutes per day to scroll through your social media feeds. Spot opportunities to join conversations and chime in with your own valuable insights. On Instagram, search for hashtags related to your niche and comment on the top posts and the most recent ones. On Facebook, participate in the groups you’re a member of. And on Twitter, consider listening in on a Twitter Spaces conversation or participate in a Twitter chat. Just be sure to allot an hour for a chat!

3. Create a Regular Series (Weekly Task)

No one wants to clutter their feed by following a bunch of random accounts. Instead, they want to see the content they’re genuinely interested in. That means it can be a little tougher to earn a follow these days. If you want someone to not only follow along, but get them to continue consuming and engaging with your content, you have to do something special. You need to find a way to keep them coming back for more.

And the best way to do that is by creating a regular series. This is one of the best social media growth hacks because it ensures you’re showing up consistently and adding value. But how do you create a series? First, you’ll want to figure out which platform you’d like to host a series on. Then, you can plan out your content from there. Here are some ideas:

  • Twitter: Host a weekly talk on Spaces. Running a Twitter chat can even be like a series!
  • Facebook: Go live once per week on your business page.
  • Instagram: Host a live video each week or upload to your IGTV.

Since these events will happen on a weekly basis, try to keep to the same schedule (kind of essential for a chat). You can promote it ahead time and give them something to look forward to, thus building excitement.

4. Put More Attention on Video Content (Weekly Task)

The reality is, video content isn’t going anywhere. In 2021, it was reported that online videos had an audience reach of 92% among internet users around the world. Tutorials ranked as one of the most popular types of video content as well. So, it would be worth considering how you can incorporate more video into your brand’s content strategy.

Right now, Instagram Reels and TikTok are all the rage for sharing videos. Plus, they’re both short-form so you won’t need to film tons of footage. Aim to film a video each week to get started. Then, if you find you really enjoy it and that it’s paying off, you can increase the amount of video posts you share.

5. Review Your Analytics to Track Progress (Monthly Task)

As you begin implementing these social media growth hacks, you’ll want to spend some time in your analytics. On a monthly basis, you can check out the built-in analytics for each social media platform you’re using, as well as any other third-party tools you might have.

From there, you can track your growth to see if you’ve successfully gained new followers. You’ll also be able to see which pieces of content have gotten the most traction. Then, you can replicate those results by creating more of the content that resonates with your audience. And by sharing more of what they love, you’ll attract more followers, get more shares, and see additional engagement.