5 Ways to Improve Your Social Media Marketing

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Feeling like your social media marketing could use a boost to attract new followers and more engagement? Sometimes it feels like that’s easier said than done, especially when you consider how saturated social media is lately. However, that doesn’t mean standing out is an impossible task. You just need to be smart about your overall strategy.

To help you improve your marketing efforts, this post shares five tips you can implement today to start seeing better results.

5 Ways to Improve Your Social Media Marketing

These simple suggestions are things you can start implementing ASAP:

1. Invest Energy Into the Right Social Media Channels

These days, there are so many social media platforms begging for our attention. However, it’s simply not practical to use each and every one. Most of us don’t have the time to dedicate to consistently being on Twitter, Facebook, Instagram, LinkedIn, Pinterest, and TikTok. Instead, we need to be strategic about where we’re spending our time online.

There are two key criteria you should consider before adding another channel to your social media marketing strategy. Here’s what you need to ask yourself:

  • Where is my audience spending time online? You need to be where your target audience is if you want to stand any chance of reaching them. Your content will go unseen if you aren’t posting to the platforms they’re most active on.
  • Which platforms allow my strengths to shine? Each platform provides opportunities to highlight different skills. For example, if you’re killing it when creating short-form video, TikTok is a fantastic platform to show that off. If you love audio, you might want to put more effort into Twitter, creating voice tweets and hosting Twitter Spaces.

Find the sweet spot that meets both of those criteria. It’s a sure-fire way to set yourself up for success. Plus, it guarantees that you’re investing your time wisely.

Related: 3 Questions to Decide Which Social Media Platforms You Should Use

2. Experiment With Different Content Formats

If you want people to be intrigued by your content, it’s best to avoid doing the same old thing all the time. What that means is, you shouldn’t be afraid to experiment with different forms of content. Each platform has a variety of ways to create and it’s worth taking advantage of what they have to offer. This will allow you to see which formats truly resonate with you, your brand, and your audience and will therefore shape your future social media marketing strategy.

As an example, Twitter allows you to share written, video, and audio tweets to your main feed. But you can also host live, audio conversations via Twitter Spaces. Instagram gives you the ability to create feed posts, Stories, and Reels. You can even go live or upload videos to IGTV. Play around with these features to get a feel for what makes the most sense for you.

3. Be Aware of Algorithms

In the world of social media marketing, everyone is always talking about algorithms. Whenever a change is made in how a platform ranks content, it often sends marketers into a panic. That’s because they usually wind up making some changes to their overall strategy to accommodate algorithm shifts.

Now, this is a smart move. However, you don’t have to completely redo your strategy based on what the algorithms favor. It’s more important that you’re doing what you already know works well for you. But you should still be aware of what’s ranking. This way, you can incorporate some new things into your strategy that will potentially increase your reach.

4. Focus on Value First and Foremost

At the end of the day, the most important thing is that you’re adding value to your audience by sharing high-quality content that will appeal to them. Without value, people aren’t going to be inclined to like or engage with your posts. And they won’t be interested in following you either. Give them a reason to pay attention to your content and to stick around for the long haul.

Share content that addresses their pain points and offers a solution. Educate them by offering helpful tips and tricks. Entertain them with something that will add joy to their lives through a smile or a laugh. Inform them by talking about the latest news in your industry. There are so many ways to add value that you never have to worry about your content seeming stale.

5. Genuinely Engage With Others Often

Finally, make sure you’re engaging with others on the platforms you use. One of your main focuses with social media marketing should be to form connections and build relationships. And if you’re not taking the time to have conversations, you’re missing out. Those conversations could turn into friendships, customers, and brand advocates. Plus, genuinely talking to people shows you’re interested in what they have to say and tells them you care.

Invite people to engage with you by asking questions and encouraging them to leave comments or send DMs. Also, take an extra moment to leave a thoughtful comment on a social media post you really enjoy. Odds are, you love when people leave comments on your posts… But do you frequently comment on others’ content? If not, you should be!