5 Benefits of Twitter Spaces for Your Brand

Mobile device displaying the Twitter profile of the Twitter Spaces account.

It’s no secret that I’m a big fan of Twitter Spaces. Currently, I host three Twitter Spaces per week because it’s become a valuable way for me to expand my community on the platform. But I’m not the only one seeing results! Some of my fellow creators have experienced great success with this feature as well. However, it’s understandable that you may be on the fence about whether or not it’s worth adding to your Twitter content strategy.

In this article, you’ll learn a few of the primary benefits of Twitter Spaces. This way, you’ll see just how powerful it can be to help you make the most of your time on the platform.

5 Benefits of Twitter Spaces for Your Brand

Here are a few reasons why I’ve been loving Twitter Spaces and you should, too:

1. You’ll Increase Visibility

Who doesn’t want to grow their following on social media? Having a large, highly-engaged audience is on top of just about every creator’s wish list. Luckily, one of the many benefits of Twitter Spaces is that it’ll provide a new way for you to get your brand in front of more people. And this is especially the case when you host Spaces regularly.

Just be sure to schedule your Space and promote it in advance. This way, people can help spread the word and ultimately drive more listeners to the live show. You’ll also appear on the Twitter Spaces tab, which is great for gaining exposure. Should someone be scrolling through to find an interesting conversation to join, they just might happen upon yours!

2. It’s a Way to Add Value to Your Community

When building your brand via social media, it’s crucial that you’re finding ways to add value to those within your target audience. People aren’t going to be inclined to follow you or engage with your content if there’s nothing in it for them. That’s why you need to educate and entertain by talking about the topics you’re an expert in that they also want to learn about.

Host Spaces talking about what matters most to your audience. Not only will this grab their attention, but it’s a sure-fire way to keep them coming back for more when they see your content addresses their pain points.

One of the great benefits of Twitter Spaces is that people can easily tune in and listen while they’re multitasking. Think of it as if your listeners are checking out a radio show or a podcast. They can soak up all your knowledge no matter what else they may be doing at the moment.

3. You’ll Position Yourself as a Thought Leader

If you want people to see you as a thought leader in your field, you need to be present and you need to show off your expertise. Twitter Spaces provides you with a unique and exciting way to do that besides just sharing written tweets. Plus, people will see you as this confident speaker as you’re showing up and talking about the topics you’re most passionate about. This could easily lead into offers to speak at events, on podcasts, and even in other Spaces.

4. You Can Get Instant Feedback

Your brand must be open to receiving and implementing feedback from those in your community. It shows that you care and that you value what they have to say. Brands have long used online surveys and social media polls to collect thoughts and opinions from others. However, you can also use Twitter Spaces to go live and get feedback in real-time, while also having a back-and-forth conversation. This is great for gaining a better understanding of their interests and desires.

5. It’s Just Fun!

And finally, one of the benefits of Twitter Spaces is the pure enjoyment you’ll get out of using this feature. Having real-time conversations is an amazing way to make connections with new people, which is important for many of us who are solopreneurs working from home. After all, you never know whom you might meet. The next Space you host could lead to you meeting a new friend or forging a new work partnership!