Everyone on Twitter wants only one thing: to grow their audience. But it’s never as easy as it sounds. If you’ve been on the platform for more than two weeks, you’ll know how challenging it can be to grow a community on Twitter. That’s why, this week, we spoke to digital marketing consultant, Amit Panchal, about widening your social media reach and growing your audience. Here’s a summary of our chat.
Guest: Amit Panchal
Topic: Growing your audience on Twitter
Format: Eight questions directed at the guest. Everyone’s welcome to share.
Time has nothing to do with an audience. When you start, focus on creating content consistently. As you grow, see that your content is relevant to the audience you’re trying to reach. The more relevant your content, the more people you’ll attract.
Important part of twitter is the more consistently and relevant content you tweet, the more followers you’ll have.#TwitterSmarter
— Amit Panchal (@AmitHPanchal) June 30, 2022
Jeremy emphasized the importance of engagement in your Twitter strategy. If you’re creating content that resonates with people and you’re building meaningful relationships with your community, then your audience will grow.
A1: I don't think the length of time matters.
Building a "large audience" is centered around your engagement strategy.
If you aren't actively engaging and building relationships… it doesn't matter your time on the platform, you won't have a large audience. #TwitterSmarter
— Jeremy Linaburg (@jeremy_linaburg) June 30, 2022
Technically, you can post up to 2400 tweets in a day. You probably shouldn’t, though. Our guest recommended tweeting 8-10 times a day and spacing it throughout the day so you can experiment to see what kind of content works best for your audience and when.
A2: As per the @Twitter Guidelines, you can post 2,400 Tweets per day.
But, You can tweet 8-10 tweets in a day or you can tweet every hour to get more visibility & your profile visibility will increase based on the quality tweets you post on your twitter profile. #TwitterSmarter https://t.co/PEWsrmxbk6
— Amit Panchal (@AmitHPanchal) June 30, 2022
Berrak also mentioned the issue of time zone. Twitter audiences are spread across the world, and so would your own audience. That’s why it’s important to keep testing—so you can find the best times to tweet and the ideal frequency.
A2: On a personal profile? Honestly, as fitting as possible. Especially if you have relevant things to say or you're RTing things important to your audience.
Keep testing! Keep engaging. And remember that not all of your followers are in the same time zone. #TwitterSmarter https://t.co/rWxH8oWlRi
— Berrak "Sparkling Consequences" Sarıkaya (@BerrakBiz) June 30, 2022
Be present and engage. Post regularly, but also like, retweet, and reply to other people’s tweets. If you don’t do that, you can’t expect people to do that for you.
A3: For getting more engagement you should tweet regularly and engage with your followers.
Keep liking, retweeting and replying on the tweets of your followers and also participate in the relevant trending topics.#TwitterSmarter https://t.co/8gmwcafJuo
— Amit Panchal (@AmitHPanchal) June 30, 2022
You can’t always be the smartest person in a group—so don’t try to be. Instead, as Jon suggested, have a learner mindset and ask questions about your community. That’ll help you engage more and genuinely.
A3: I've found that putting yourself out there while adding to the convo or helping others is the best way to keep the learning going – especially in the marketing crowd 🙂 But asking genuine questions is key! #twittersmarter https://t.co/WXETkeL71Y
— JonWess.eth (@JonWesselink) June 30, 2022
The most important thing is not to keep your account private. If you want to grow your audience and widen your reach, your account should be publicly accessible. Also, avoid following too many people at once. Not only does this seem suspicious but it can also flood your feed with tweets that you can’t keep up with. Our guest’s last piece of advice is to avoid repeating a tweet, hashtag, or link in close succession.
A4: Here are some points you need to keep in mind while growing your audience on #twitter.
1. Don’t make your account setting private.
2. Don’t follow hundreds of people at once.
3. Don’t repeat the same tweet, link or #hashtag#TwitterSmarter https://t.co/z98UX4tIP5— Amit Panchal (@AmitHPanchal) June 30, 2022
As Madalyn said, it’s also important not to let your account become inactive, or ignore those who try to engage with you.
A4: Don’t let your account go inactive. It’s important that you’re regularly posting new content if you want to attract people. You also don’t want to ignore people who are trying to engage with you. Always respond to their tweets! #TwitterSmarter https://t.co/mDLyxzNkyV
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) June 30, 2022
Use hashtags and search for Communities, as Lance suggested. You’ll find chats and Spaces that might interest you. From there, you can meet new people and broaden your network.
#TwitterSmarter A5: Hashtags and Communities searches. Join a few chats/events/Spaces, see if those meets your interests and needs. Connect with other participants and ask what other groups they join/follow, etc. pic.twitter.com/22P2dNuQXF
— Lance A Schart 🇺🇦 (@LanceASchart) June 30, 2022
Yewanda also reminded us about the explore tab on Twitter. You’ll see conversations and people that match your interests, as well as trending topics.
A5:
Use the explore tab to search for topics you're interested in. You can also check trending topics to see what you might like.#twitterSmarter— Yewande Olamiju (@YewandeOlamiju) June 30, 2022
Don’t underestimate the power of reading the news, as our friends from VirtuDesk said. Their team also looks at trending topics, hashtags, and top keywords.
A6: We do the following:
-Follow trending topics
-Keyword and hashtag research
-Read news #TwitterSmarter— VirtuDesk (@virtudeskcom) June 30, 2022
Sarah told us she shares content that she finds useful and inspirational. Similarly, she also shares her ideas and reflections about topics and conversations she’s had with colleagues and peers.
A6: I try to generate content ideas by sharing helpful information and what I feel inspired by as I learn and grow in my business.
Recently I had conversations about Inspiration and Business decisions so I generated content for my blog & socials on that topic. #TwitterSmarter— Sarah Clarke (@sclarkeOville) June 30, 2022
Questions, industry news, trending topics, and handy tips are all great types of content. If you engage with thought leaders and industry experts, and reply to their tweets, your chances of getting more eyes are higher.
– #TwitterPolls are a great way to engage with your audience.
– Share your old tweet, which gets higher engagement based on @twitter analytics.
– Share #MotivationalQuotes.#TwitterSmarter— Amit Panchal (@AmitHPanchal) June 30, 2022
As our guest added, you can also repurpose old tweets that have performed well in the past.
It’s worth remembering that some types of content will always perform well, as Jim said. Videos, graphic images, and Twitter threads can all give your engagement rates a boost.
A7. I think content that works best is
🔷 Video Clips
🔷 Tweets with graphics
🔷 Threads#TwitterSmarter https://t.co/cVbwsZMXld— Jim Fuhs #DealcastersLive #SMWL22 (@FuhsionMktg) June 30, 2022
Hashtags are great for engagement. Our guest shared a statistic from TrackMaven: tweets with a single hashtag get 12.6% more engagement than tweets without hashtags.
A8: #Hashtags are basically a way to make your posts searchable in Social Media.
According to @TrackMaven, tweets with one hashtag receive 12.6% more engagement than the tweets with no hashtags. #TwitterSmarter https://t.co/y9rdjLt1oQ pic.twitter.com/DbnFHSaO5A
— Amit Panchal (@AmitHPanchal) June 30, 2022
But that doesn’t mean more hashtags mean more engagement. Twitter itself recommends using no more than two hashtags per tweet. If you use too many hashtags, your tweets will seem more spammy than helpful. Make sure that you only use hashtags that are relevant to your tweet.
Don’t use the same hashtags in every tweet. Focus on using relevant hashtags in your tweet. 🙂#TwitterSmarter
— Amit Panchal (@AmitHPanchal) June 30, 2022
Well folks, that’s all from me this week. Thanks for reading through and for more great insights from our chat with Amit have a look at this Twitter thread. If you think this summary is pretty good, you’ll love the real-time chat. Join us next Thursday at 1 pm ET for #TwitterSmarter. We also hang out on Twitter Spaces at 5 pm ET to continue our chat. Catch you there!
About me, Narmadhaa:
I write all the things—marketing stuff to pay the bills; haiku and short stories so I feel wholesome. A social media enthusiast, I hang out with the #TwitterSmarter chat crew, and am always happy to take on writing gigs.
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