How to Create Your Own Twitter Spaces Show

A desktop microphone on a short stand. A tag on the microphone reads on the air.

If you’re looking to get started with Twitter Spaces, one of the best things you can do is be consistent with how often you’re using this feature. The more often you’re showing up, the easier it becomes to generate brand awareness and build your community.

So, how do you get consistent? You create your very own Twitter Spaces show.

By having a regular show on Spaces, you’ll have a dedicated time to go live and host valuable conversations for your audience to enjoy. But the question is, how do you plan out a Twitter Spaces show? This post has some tips that will help you get started.

How to Create Your Own Twitter Spaces Show

Currently, I host three weekly shows on Twitter Spaces. I go live Wednesday at 3 PM Eastern, Thursdays at 5 PM Eastern, and Saturdays at 1 PM Eastern. In doing this, I’ve learned a lot about what it takes to create a great Twitter Spaces show. Now I’m sharing those tips with you.

1. Determine the Format of Your Show

When you imagine yourself hosting a Twitter Spaces show, how do you envision it going? Do you see yourself being the only host, running your show as if it were a value-packed webinar? Or do you think you’d rather have a guest host each time to allow for back-and-forth banter with someone? Do you see your show as an educational mini-course of sorts or would an interview format be preferable? Take some time to think about what would feel good to you and what would appeal to your audience.

2. Decide How Often You’ll Go Live

Next, you’ll want to determine the frequency in which you host your Twitter Spaces show. A weekly show is a great option because it doesn’t require too much commitment. Plus, you’ll have plenty of time in between shows to prep for the next one.

However, if you’re feeling ambitious, you could host your show twice a week or even daily! It’s totally up to you and depends on how much time you have to dedicate to it.

3. Choose a Set Date and Time

To ensure people always know when you’ll be live, it’s best to have a set date and time for your shows. This way, they can add it to their calendar with a reminder and they’ll never miss out! This creates consistency for both you and your audience.

4. Brainstorm Show Ideas

Now comes the fun part! As you plan out your Twitter Spaces show, you’ll want to spend some time brainstorming ideas so you’ll have plenty to talk about over your first few shows. Consider the topics you’d like to discuss. What are you an expert in? What could you talk about for hours on end? And what would your audience like to learn about? Be sure to have a list of talking points handy so you don’t fumble and forget items you want to discuss when you’re live.

As you brainstorm ideas, it’s also smart to consider any guest hosts you’d like to have join you if you’re going that route. Then, you can begin reaching out to them and pitching them the idea of being on your show.

5. Promote the Show Beforehand

Once you have planned your first show, make sure you spread the word! Schedule your Twitter Space ahead of time so it’ll appear in the Twitter Spaces tab and so you can share it with your Twitter community beforehand. This will help generate more interest and attract listeners so people will be excited to tune in once you go live.

6. Improve Your Show by Listening to Feedback

There’s always room for improvement, so be open to any constructive criticism you receive from your audience. They may have some good advice! Not only that, but you can also turn to them when you need help generating content ideas. This way, you can ensure you’re talking about the topics that matter the most to them.