Social media can get a little hectic this time of year with most brands running sales campaigns from Black Friday through Cyber Monday. So, how can you ensure you stand out amid all the posts from your competitors? You just have to get creative! It’s the best way to ensure people are taking notice and choosing to shop with you over everyone else.
In this article, you’ll discover a few ways to generate more sales using Black Friday social media posts that will grab the attention of your target audience. All you have to do is start crafting these posts and get them scheduled for publication ASAP!
As you’re putting your Black Friday social media strategy together, make sure these types of posts are included in your campaign:
As you’re creating your Black Friday social media posts, you want to take advantage of short-form videos. Instagram Reels and TikTok are all the rage these days, especially for brands. These types of videos are perfect for showcasing the products and services you’re selling.
Here are some simple ideas for videos you could film:
Since you obviously want to boost sales this time of year, the best thing you can do is get your brand in front of more people. More exposure means you’ll have additional opportunities to convert social media followers into buyers. And a fantastic way to do this is through influencer marketing, which allows you to take advantage of already-established audiences.
Find someone who has an active audience that you’d like to target. Then, reach out and pitch an idea for a campaign. Since influencers are often seen as trusted resources by those who follow them, they’ll be more inclined to check out your brand and take advantage of your Black Friday and Cyber Monday deals.
Sometimes people will be on the fence about purchasing from your brand. While running sales can be a great way to push them over the edge, sometimes they need a little extra nudge. Make sure you’re including testimonials among the Black Friday social media posts you’re sharing. This shows that plenty of others have purchased your offerings and were pleased. This could be what seals the deal for other potential buyers.
If you can spare a moment in between taking time off and celebrating with friends and family, schedule an hour or so to go live on your favorite platform. Think about which platform your audience is most active on so they’ll notice when you go live. And you should also consider whether you want to do video or just audio.
For example, consider doing an Instagram or Facebook Live if you enjoy creating videos. If you’d rather stay in your PJs, go live on Twitter Spaces and have a conversation that’s strictly audio. Either way, use it as an opportunity to promote whatever sales you’re running and to talk about your product or service. This is also a great way to answer commonly asked questions.
If you want to step up promotion, you can go live daily. It’ll help generate more awareness for your brand and increase your chances of generating sales. The best part? You get to have fun while engaging with those who love and support your brand.
At the end of the day, you can’t go wrong if you focus on providing value with everything you share on social media. Talk about your offers and the benefits they provide to your target audience. Help people understand the transformation they can expect from working with you. It’s all about showcasing what’s in it for them so they can’t resist making a purchase.
If you haven’t already, begin sharing your Black Friday social media posts now. You don’t want to wait until the last minute to get started. To build excitement, start teasing whatever sales you’ll run from Black Friday through Cyber Monday so people can prepare to shop with you.