6 Social Media Marketing Predictions to Prepare for 2023

A person kneels behind a large poster laid out on the floor. The poster shows various social media icons along with text that reads trends.

With the new year right around the corner, everyone is making their predictions about what will be on trend in the social media world in 2023. Looking ahead to the next year now allows us, as brands, to prepare for what’s to come.

In this article, I’ll be sharing a few of the social media marketing predictions everyone is buzzing about for 2023. This way, you can start planning right away!

6 Social Media Marketing Predictions to Prepare for 2023

Checking out the predictions from experts in the field will give you tremendous insight into your social media strategy for the year ahead. It’ll help you choose which platforms to focus on, what kind of content you should be creating, and more.

1. Authenticity is Still Crucial for Brands

In recent years, there has been a strong call for brands to be authentic when posting on social media. Consumers want brands to be true and faithful to themselves, as well as their consumers. It’s the brands that do this successfully that will be seen as trustworthy and reliable, thus generating more leads and sales in the long run.

This need for authenticity will continue to be prevalent as we head into 2023, making it one of the social media marketing predictions that can’t be overlooked. This is crucial because the younger generations (Gen Z in particular) are demanding authenticity from their favorite brands.

A survey that consisted of 9,000+ social media users ages 16-94 found the following:

  • 45% of Gen Z users said there is too much pressure to be perfect on social media.
  • 42% of Gen Z users said people should show more of their “real” selves/lives on social media.
  • 39% of Gen Z users said they’re more likely to trust someone if they know their struggles.

Graph showing social media users' attitudes to authenticity.

As you’re thinking ahead to your social media strategy for 2023, think about how you can be more real online. Give people the chance to get to know you better. And share a behind-the-scenes look into your everyday life for more relatable content. It’s the demand for content like this that makes a platform like BeReal so popular with its users.

2. You Can’t Ignore TikTok

With one billion active global users, TikTok is the platform to add to your social media strategy if you haven’t already. What was once primarily a dance app has expanded into an opportunity for brands to connect with their audience in a fun, yet meaningful, way. And with its tremendous growth in popularity over the last couple of years, TikTok can’t be ignored.

This is especially true if you’re targeting people who are 18-24 years old. This is the largest age group on TikTok at the moment. And it’s these younger users who are now starting to make purchasing decisions on their own. If you want to be the brand they support, you have to be on their favorite platforms, creating content they’re interested in.

TikTok is the perfect platform for sharing short-form video content that promotes your offerings, provides valuable tips and tricks, and gives a glimpse into your life. Bonus points if you’re able to come up with creative ways to participate in the platform’s hottest. trends. Plus, you can post the video to Instagram Reels to gain even more traction for your content.

3. Bigger Push for Influencer Marketing

Many brands are taking the plunge and working with influencers these days, meaning it had to be included on this list of social media marketing predictions. The reason influencer marketing is so enticing is that it’s a fast and effective way to generate brand awareness and drive sales. A single post from a well-known influencer can produce tremendous results for your brand.

The reason influencer marketing is so powerful is that 61% of consumers trust influencer recommendations. If their favorite influencer is raving about a product or service, they’ll be more inclined to try it themselves. They even view an influencer’s post as more trustworthy than traditional branded social media content.

Data showing the percentage of consumers who trust influencers' recommendations.

Now is the time to start researching influencers you can potentially collaborate with in 2023. Find those who have an active audience you’d like to reach and brainstorm campaigns you could create together. It’s worth testing out to see how it works for you.

4. Social Commerce Will Increase

We all love to shop online, right? And since we already spend so much time on social media, it’s no wonder that the top platforms are making it easier than ever to shop with your favorite brands. Through the power of social commerce, you can purchase new items in just a few clicks without ever having to leave the app you’re using.

Instagram, Facebook, and TikTok have all implemented e-commerce platforms that allow brands to link to their products. Users are then redirected to your website to complete their purchase. Once they’re done, they can continue scrolling right where they left off. If your brand has something for sale, it’s worth seeing how social commerce works for you.

It could be this simple change that helps you generate a ton of new sales for your business, ensuring you hit your profit goals next year. If you pay attention, you’ll likely notice that many of your favorite brands have already jumped on board.

5. Video Will Continue to Dominate

When it comes to social media marketing predictions, every year the importance of video is discussed. 2023 will be no exception. Video content is still where it’s at if you want to create powerful online content that grabs attention and generates engagement. This is why TikTok, Instagram Reels, and YouTube are so popular, after all!

If you have yet to get serious about creating videos, now is your chance. Make a commitment to creating short-form videos for social media or for filming long-form content for YouTube. Not only will you have fun filming videos, but your audience will enjoy watching them. Plus, it gives you the chance to explore new ways to be creative with your content.

6. More Personalized Messages Via Social Media

Your analytics provide a tremendous amount of helpful data when it comes to learning more about your audience. If you aren’t taking advantage of this, you’ll want to start doing so right away. This information can be used to assist in creating more personalized messaging on social media to greater appeal to your target audience. Then, you can create content that’s geared toward specific segments of your audience in the hopes of getting them to take action.