TweetDeck is a super handy tool to monitor what’s going on across the Twitterverse, all in one place. It’s been around for a while, and it’s just gone through some major upgrades that can make your Twitter experience even more enjoyable. This week on the chat, we invited key account management expert and TweetDeck fan, Warwick Brown to learn more about getting the most out of the platform. Here’s a summary of our chat.
Topic: Take Twitter to the next level with TweetDeck
Guest: Warwick Brown
Format: Eight questions directed at the guest. Everyone’s welcome to share.
Most of our #TwitterSmarter chat members have been using TweetDeck for a while now. As our guest explained, Twitter acquired it in 2011. It was a mobile app until 2018, but now it’s web only.
A1: Yes, used @TweetDeck for years. Fun fact, Twitter bought them in 2011 for $40m.
It was a mobile app until 2018 when (practically overnight) Twitter cut back on what developers could do with their API.
Now it's web only.#TwitterSmarter
— Warwick Brown (@warwickabrown) October 27, 2022
If you use a tablet a lot, like Jim, you can access TweetDeck on the browser in it as well.
A1. I use it whenever I am on a Twitter Chat, so it is at least weekly. I can even get it to work on the browser on m iPad.#TwitterSmarter https://t.co/ixOPyZMGH8
— Jim Fuhs #DealcastersLive #AgencySummit (@FuhsionMktg) October 27, 2022
One of the greatest things about TweetDeck is its extensive search functionality. That’s what makes the tool so versatile and a time-saver. You can search and filter tweets by keywords, date, media, and engagements.
A2: Favourite thing about TweetDeck is customized search so I can find EXACTLY what I'm looking for.
Saves time too.
Use the filter to find Tweets matching any/all of
📍Keywords
📍Media type
📍Date
📍With/out retweets
📍Number of likes, retweets or replies#twittersmarter pic.twitter.com/56Bd2tCwrr— Warwick Brown (@warwickabrown) October 27, 2022
Furthermore, as Madalyn reminded us, TweetDeck is all about making your everyday Twitter time more efficient. You can have separate columns for specific accounts, lists, hashtags, and topics so you can stay updated on all the things that matter to you. What’s more, it’s also a great way to participate in chats.
In fact, when I’m on the #TwitterSmarter chat, I have five active columns:
1. Madalyn’s account for the questions.
2. Our hashtag to see the latest responses to questions.
3. Guest’s account to engage with their responses.
4. Notifications so I know if someone replies to my tweets.
5. Messages to communicate with the Twitter Smarter chat crew.
TweetDeck is the best way to manage all of that simultaneously without losing my mind.
A2b: TweetDeck is also great when participating in Twitter chats because it makes it easy to follow the chat host and hashtag, while also keeping up with your own notifications. #TwitterSmarter
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) October 27, 2022
Everything—from political disagreements in the Senate and the latest press releases to live scores and weather forecasts. Let that sink in.
You can monitor all of that with hashtags, lists, and by following particular users, curated news, topics and keywords, and cashtags for stock updates. For example, Warwick has created a Twitter List to monitor business trends. The list consists of accounts that share business information. Check it out.
A3: If it's on Twitter, you can monitor it in real time:
Hashtags
Lists
Users
News
Cashtags (stock information)
KeywordsI use TweetDeck to keep a close eye on my Business Trends List for news, trends and researchhttps://t.co/RfaTNT7dA3#twittersmarter
— Warwick Brown (@warwickabrown) October 27, 2022
TweetDeck has an advanced search functionality that provides highly customized search results. It can auto-complete your search term and offer the most relevant topics and results.
A4: TweetDeck's advanced search is amazing & column filters make it so easy to customize searches.
And, when you start typing, it runs a real-time search that tries to autocomplete your search term & show relevant topics and accounts 👏https://t.co/VATQApgKe8#TwitterSmarter
— Warwick Brown (@warwickabrown) October 27, 2022
As our guest explained, you can look for tweets that include specific keywords, and filter your results by the number of engagements on those tweets. You can also exclude specific keywords to make your results more focused.
For example, if you wanted to find positive reviews about a new menu item that a famous restaurant launched, you can narrow your search all the way down to the top 10-15 endorsement tweets that had the widest reach on Twitter in any given period.
A4: I use TweetDeck's advanced search to find conversations I want to join.
I look for keywords and set a minimum number of comments, likes and retweets.
I also use the exclude operator to remove terms like "hiring" or "job" so I don't see recruitment tweets#twittersmarter
— Warwick Brown (@warwickabrown) October 27, 2022
Warwick told us about his custom Deck for our #TwitterSmarter chat. He’s added separate columns for new tweets, notifications, Madalyn’s profile, and draft tweets. It’s become his dashboard for all things #TwitterSmarter.
A5: I've created a custom #TwitterSmarter layout to
👓 Read new tweets
🔔 Stay on top of notifications & mentions
🦉 Make sure I don't miss a word Twitter Guru @MadalynSklar says
📝 Have my draft tweets ready to goIt's my TwitterSmarter HQ! pic.twitter.com/58OZrpTrBw
— Warwick Brown (@warwickabrown) October 27, 2022
The best thing is that TweetDeck is so flexible that you can add a combination of different columns to create a completely customized dashboard for what you want to see.
A5: @TweetDeck is so flexible. You can choose any combination of columns and create a Twitter dashboard that is your own.
You can get really creative and push Twitter functionality to its limits!#TwitterSmarter pic.twitter.com/UQlpw6ww6H
— Warwick Brown (@warwickabrown) October 27, 2022
Collections, also called Bookmarks, can be handy when you see something you want to read but can’t get to right away. You can create a separate column to manage all of your bookmarks and find them easily when you need to.
A6: Collections or Bookmarks on TweetDeck makes it easy to collect tweets to save for later.
I 💖 this because Twitter moves so fast & I don't always have time to read on the spot.
Create a bookmarks column and clear them in a click when you're caught up.#TwitterSmarter pic.twitter.com/muRgV2hJXu
— Warwick Brown (@warwickabrown) October 27, 2022
Our friends from Social Media Pulse explained that they’ve used collections to gather supporting material for the Social Bites feature on their community page.
A6.
We admittedly don’t use it much, but it has helped when seeking supporting tweets for #SocialBites pieces since we can find tweets from those accounts using keywords.#TwitterSmarter 🚀— Social Media Pulse (@SMP_Community) October 27, 2022
As noted in the answer to Q5, Decks are a way for you to group your columns together. Before Decks, you would’ve had multiple columns that you accessed by scrolling horizontally. With Decks, you can categorize columns so that you have multiple Decks, and none with extensive scrolls.
A7: Decks get you organized. Before you had one enormous deck with loads of columns and infinite vertical scrolling.
Messy.
Now, you can have multiple Decks to tidy up your workspace & group similar columns together
🖱️Switch between Decks with a single click.#TwitterSmarter
— Warwick Brown (@warwickabrown) October 27, 2022
For example, Warwick has made separate Decks for the #TwitterSmarter chat, his Twitter Lists, and specific searches that he wants to keep an eye on. While earlier, he’d had had all of those columns in one screen, now he has them organized as Decks. Think of it like folders on your desktop—they reduce clutter and make it easy to find what you’re looking for.
A7: I have created Decks in @TweetDeck for
📝 Twitter lists
💻 #TwitterSmarter chat
🔎 Twitter searchesAnd I'm only just getting started. pic.twitter.com/dKcWjjoYEd
— Warwick Brown (@warwickabrown) October 27, 2022
Warwick’s upgrade wish for TweetDeck is a browser extension that simplifies the scheduling process.
A8: I would like @TweetDeck to have a Chrome extension that had some features like scheduling built in.
Right now you can schedule Tweets but only from inside TweetDeck.
Native scheduling is clunky. Easier to use tools like @Agorapulse #TwitterSmarter
— Warwick Brown (@warwickabrown) October 27, 2022
Benjamin shared another great feature that TweetDeck could do with: The ability to schedule Twitter threads and polls.
A8: The only feature I could think of that I really would like would be the ability to schedule threads and polls on TweetDeck. #TwitterSmarter
— Benjamin Katz (@BKatz301) October 27, 2022
Above all, GIF support is the most essential feature for TweetDeck, as Mark—and many others in our chat—pointed out.
A8. I agree with the needed Gif support. #TwitterSmarter
— Mark Barrus 🌎 Digital Marketing (@MarkBarrusHypno) October 27, 2022
Well folks, that’s all from me this week. Thanks for reading through and for more great insights from our chat with Warwick have a look at this Twitter Moment that Joana put together for us. If you like this summary, you’ll love the real-time chat. Join us next Thursday at 1 pm ET for #TwitterSmarter. We also have an after-chat on Twitter Spaces at 5 pm ET. See you there!
About me, Narmadhaa:
I write all the things—marketing stuff to pay the bills; haiku and short stories so I feel wholesome. A social media enthusiast, I hang out with the #TwitterSmarter chat crew, and am always happy to take on writing gigs.
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