Take Twitter to the Next Level with TweetDeck

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TweetDeck is a super handy tool to monitor what’s going on across the Twitterverse, all in one place. It’s been around for a while, and it’s just gone through some major upgrades that can make your Twitter experience even more enjoyable. This week on the chat, we invited key account management expert and TweetDeck fan, Warwick Brown to learn more about getting the most out of the platform. Here’s a summary of our chat.

Topic: Take Twitter to the next level with TweetDeck
Guest: Warwick Brown
Format: Eight questions directed at the guest. Everyone’s welcome to share.

Q1: Have you used TweetDeck before?

Most of our #TwitterSmarter chat members have been using TweetDeck for a while now. As our guest explained, Twitter acquired it in 2011. It was a mobile app until 2018, but now it’s web only.

If you use a tablet a lot, like Jim, you can access TweetDeck on the browser in it as well.

Q2: How can TweetDeck improve your Twitter experience?

One of the greatest things about TweetDeck is its extensive search functionality. That’s what makes the tool so versatile and a time-saver. You can search and filter tweets by keywords, date, media, and engagements.

Furthermore, as Madalyn reminded us, TweetDeck is all about making your everyday Twitter time more efficient. You can have separate columns for specific accounts, lists, hashtags, and topics so you can stay updated on all the things that matter to you. What’s more, it’s also a great way to participate in chats.

In fact, when I’m on the #TwitterSmarter chat, I have five active columns:

1. Madalyn’s account for the questions.
2. Our hashtag to see the latest responses to questions.
3. Guest’s account to engage with their responses.
4. Notifications so I know if someone replies to my tweets.
5. Messages to communicate with the Twitter Smarter chat crew.

TweetDeck is the best way to manage all of that simultaneously without losing my mind.

Q3: What types of content can you monitor in real-time on TweetDeck?

Everything—from political disagreements in the Senate and the latest press releases to live scores and weather forecasts. Let that sink in.

You can monitor all of that with hashtags, lists, and by following particular users, curated news, topics and keywords, and cashtags for stock updates. For example, Warwick has created a Twitter List to monitor business trends. The list consists of accounts that share business information. Check it out.

Q4: What are some ways you use TweetDeck’s powerful search features?

TweetDeck has an advanced search functionality that provides highly customized search results. It can auto-complete your search term and offer the most relevant topics and results.

As our guest explained, you can look for tweets that include specific keywords, and filter your results by the number of engagements on those tweets. You can also exclude specific keywords to make your results more focused.

For example, if you wanted to find positive reviews about a new menu item that a famous restaurant launched, you can narrow your search all the way down to the top 10-15 endorsement tweets that had the widest reach on Twitter in any given period.

Q5: How can you customize your TweetDeck interface?

Warwick told us about his custom Deck for our #TwitterSmarter chat. He’s added separate columns for new tweets, notifications, Madalyn’s profile, and draft tweets. It’s become his dashboard for all things #TwitterSmarter.

The best thing is that TweetDeck is so flexible that you can add a combination of different columns to create a completely customized dashboard for what you want to see.

Q6: Have you used TweetDeck’s collections feature to organize tweets?

Collections, also called Bookmarks, can be handy when you see something you want to read but can’t get to right away. You can create a separate column to manage all of your bookmarks and find them easily when you need to.

Our friends from Social Media Pulse explained that they’ve used collections to gather supporting material for the Social Bites feature on their community page.

Q7: TweetDeck has a new feature called “Decks” – have you used it and how?

As noted in the answer to Q5, Decks are a way for you to group your columns together. Before Decks, you would’ve had multiple columns that you accessed by scrolling horizontally. With Decks, you can categorize columns so that you have multiple Decks, and none with extensive scrolls.

For example, Warwick has made separate Decks for the #TwitterSmarter chat, his Twitter Lists, and specific searches that he wants to keep an eye on. While earlier, he’d had had all of those columns in one screen, now he has them organized as Decks. Think of it like folders on your desktop—they reduce clutter and make it easy to find what you’re looking for.

Q8: If you could improve TweetDeck with one new feature, what would it be?

Warwick’s upgrade wish for TweetDeck is a browser extension that simplifies the scheduling process.

Benjamin shared another great feature that TweetDeck could do with: The ability to schedule Twitter threads and polls.

Above all, GIF support is the most essential feature for TweetDeck, as Mark—and many others in our chat—pointed out.

Well folks, that’s all from me this week. Thanks for reading through and for more great insights from our chat with Warwick have a look at this Twitter Moment that Joana put together for us. If you like this summary, you’ll love the real-time chat. Join us next Thursday at 1 pm ET for #TwitterSmarter. We also have an after-chat on Twitter Spaces at 5 pm ET. See you there!

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About me, Narmadhaa:

I write all the things—marketing stuff to pay the bills; haiku and short stories so I feel wholesome. A social media enthusiast, I hang out with the #TwitterSmarter chat crew, and am always happy to take on writing gigs.

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