In January 2021, Twitter acquired an editorial newsletter service known as Revue. This move gave Twitter’s users the ability to start and publish newsletters of their very own. And if you’re a marketer, you know how game-changing it can be for your brand to offer a regular newsletter. But with this integration, creators were able to craft and promote content on a platform where they’ve already built a loyal following, as opposed to starting from scratch. It was enticing!
Unfortunately, what was an incredible feature will be leaving the platform on January 18, 2023. Yep, Twitter Revue is shutting down. If you were someone who loved this feature, you might be wondering where to redirect your focus. In this article, you’ll learn a few tips on which Twitter features will be worth your time and attention. Make these part of your strategy next year!
Although I would say Revue was one of those lesser-known features of the platform, the news that Twitter Revue is shutting down is still a surprise. Personally, I found it to be a good way for creators to share content and connect with their audiences. Now, those who enjoyed Revue will have to find other means to do just that.
The news recently broke that Revue would be disappearing with the following announcement:
The timing of this decision is rather interesting. In fact, it comes one day after Jack Dorsey (Twitter’s former CEO) posted his very first newsletter via Revue. In this newsletter, he commented on the recent “Twitter Files” leaks. You can see a snippet of the newsletter below:
Of course, the timing could be a sheer coincidence, having nothing to do with Dorsey’s newsletter. It’s also worth noting that Revue hadn’t been mentioned in any of Elon Musk’s “Twitter 2.0” plans. So, perhaps the news that Twitter Revue is shutting down was inevitable. Unfortunately, we will never truly know. But now that it’s going away for good, creators will have to turn to other features to reach their audiences.
If you’re feeling bummed about this news knowing you’ll miss what Revue brought to Twitter, here are some helpful suggestions:
The great thing about having a newsletter is that you have plenty of space to create high-quality written content. You no longer have to worry about Twitter’s 280-character limit! Sometimes that can be a huge relief when you feel like you have a lot to say. Luckily, one way to make up for this is by sharing Twitter threads.
Twitter threads give you the ability to connect a string of tweets. Since they’re all linked, a reader can easily follow along and read every tweet within the thread. It’s perfect for telling stories, sharing a collection of tips and tricks, etc. I love to use threads for creating condensed versions of my blog posts. This can be an effective way to drive traffic back to your website.
📣 Twitter Blue is getting a ton of buzz lately, but it’s left many wondering…
Is it worth the monthly subscription fee?
Read this thread to help you decide if Twitter Blue is right for you.
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) December 17, 2022
Many may feel drawn to creating newsletters because they consider themselves to be natural-born writers. And there’s nothing wrong with that! However, let this change be the push you need to explore a new medium on Twitter by experimenting with audio content.
To do this, you have a couple of options. The first is to use Twitter Spaces. As someone who currently hosts three weekly Twitter Spaces shows, I absolutely love this feature. It’s a fantastic opportunity to share valuable tips and tricks while connecting with your audience in real time. Spaces is also easy to use since you can go live with a simple tap of the screen. You don’t have to worry about purchasing fancy equipment or editing unless you want to repurpose the content afterward.
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) December 15, 2022
The second option is to record and share voice tweets to your feed. This can be the perfect way to share valuable content, stories, or motivational messages. Whatever you think your audience would be interested in! You just have to hit record and let the thoughts flow. It could be an effective way to get a dialogue going between you and those who follow you.
Enjoying the different vibe the holiday season brings. pic.twitter.com/HtrBynAxJs
— 🟣 Jennifer Navarrete (@epodcaster) December 19, 2022
Now that Twitter Revue is shutting down, it’s a good reminder that you never want to put all your eggs in one basket. This is especially true when it comes to social media. You never know when a platform might disappear, going with it the loyal audience you worked so hard to build.
That’s why it’s smart to build an established email list on platforms like MailChimp or ConvertKit. This way, you own your email list. And should the email newsletter provider you’re using one day decide to close, you can download your data and upload it to another platform.
Personally, once the news broke about Revue, I made the move to start a newsletter on Beehiiv. It offers features such as: customization, segmentation, and monetization. For example, you can make money from your newsletter by offering paid subscriptions and ads from sponsors. Plus, with optimized deliverability, you never have to worry that your subscribers aren’t receiving your emails.