Using Twitter as the Ultimate Free Stock Market Tool

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Whatever you’re interested in, there’s a community on Twitter for that. The stock market isn’t any different. Whether you’re just curious or a seasoned trader, you’ll find a whole lot of people on Twitter talking about the exact things you want to talk about. But how exactly can you use Twitter to inform your stock market research? We asked stock market streamer and a #TwitterSmarter veteran, Dan Willis. Here’s a summary of our chat.

Guest: Dan Willis
Topic: Using Twitter as the ultimate free stock market tool
Format: Eight questions directed at the guest. Everyone’s welcome to share.

Q1: What’s the connection between the stock market and Twitter?

Thought the stock market is all about charts and numbers going up and and down? We did, too. But as our guest explained in his video reply, the stock market is all about the people behind the brands we know and like. It’s about having conversations, getting to know different people, and brands sharing who they are. It’s a lot like Twitter.

As Jim added, Twitter is an excellent place to bring all that conversation together. Not only is it a good source of news for stock market enthusiasts, it also serves as a platform to talk about and with the brands you’re interested in.

Q2: How can you use Twitter’s in-built features to follow stock news?

Hashtags, conversation trackers, and Twitter Lists are all great ways to follow and keep up with your favorite stocks and brands. Twitter features like threads, Moments, Communities, and topics all help with conversation tracking.

As our friends from VirtuDesk reminded us, advanced search is a nifty and highly-underrated feature. It’s a great way to look up conversations and tweets about a specific brand, industry, or stock exchange.

Q3: How do you find stock information on Twitter?

We all know about hashtags and how clicking on it will pull up all the conversations related to that particular hashtag. When it comes to stock information, however, the $ behaves the same way. In your search bar, just type in the $ followed by any stock ticker, and you’ll find all the tweets related to that stock.

If you’re looking for some background information on a particular stock, consider referring to older articles and content shared by people who research and study the industry heavily. That can help you form an unbiased opinion about the stock, as Ekta pointed out.

Q4: Can Twitter users and trending topics impact the stock market?

It sure can, as Dan said. You can almost always make a good deal based on what’s happening on Twitter. Political news, current events, and corporate incidents can all cause significant ripples in the stock market. Tesla is a good example. In the few days before and after Musk’s Twitter take-over, Tesla experienced fluctuations in the stock market. That’s why a lot of people watch Twitter closely—a brand’s presence on Twitter can impact its stock market activity.

As George said, it works the other way around, too. You can use Twitter as your live feed of stock information. Many high-value stocks’ behavior comes through on Twitter instantaneously.

Q5: Can a public company’s social media behavior affect its stock value?

Certainly can. Tesla is an interesting example because in that case, the CEO’s social profile impacts the company’s stock value. For many other brands, like Disney and Burger King, as our guest pointed out, it’s the brand’s social media campaigns and activities that negatively impacted their stock value. If a brand gets really good reviews for a campaign, though, its stock value will likely go up.

Jon reminded us of another great example. Back in November, a parody account named after the pharmaceutical company, Eli Lilly, tweeted that insulin would be free. The internet went wild, and because insulin was not, in fact, free, the company gathered so much negative press that its stock value plunged. Even though it was a false tweet, it just goes on to show how important a brand’s social profile is to its stock market presence.

Q6: How accurately can you predict stock market outcomes based on tweets?

Nothing can accurately predict stock market outcomes. However, as our guest pointed out, you can usually assess the sentiment in the stock market based on what’s happening on Twitter. For instance, if a brand’s event or campaign is really well-received on Twitter, you can tell that the stock market tickers would also have a positive reaction.

As Pavel said, economic conditions, a brand’s management decisions, and the business’s financial reports all contribute to the outcome of the stock market. While a viral Twitter campaign may help a brand’s stock a little bit, it’s not a guarantee of a good outcome.

Q7: Share some tools for finding and managing stock information on Twitter.

TweetDeck is an absolute rockstar for monitoring multiple people, companies, stock tickers, and conversations. You can neatly organize them in separate columns and build a completely customized Twitter feed. With the new Decks feature, you can take this even further and even create separate Decks for each of the brands you’re interested in.

You can also use Twitter’s native features like Lists, Communities, Spaces, and Twitter chats to keep up with what’s going on.

Q8: Who should you follow on Twitter to learn about stock trading?

You can follow financial, business, and media analysts like Jonathan Ferro, Lisa Abramowicz, and Danielle DiMartino Booth, as well as independent enthusiasts like TheStockGuy and MartiniRita. As you get involved in stock market conversations, you’ll find more people who talk about the brands and stocks you’re most interested in.

And of course, it wouldn’t hurt to follow Dan either. 😉

Well folks, that’s all from me this week. Thanks for reading through, and for more great insights from our chat with Dan, have a look at this Twitter thread. If you like this summary, you’ll love the real-time chat. Join us next Thursday at 1 pm ET for #TwitterSmarter. We also have an after-chat on Twitter Spaces at 5 pm ET. See you there!

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About me, Narmadhaa:

I write all the things—marketing stuff to pay the bills; haiku and short stories so I feel wholesome. A social media enthusiast, I hang out with the #TwitterSmarter chat crew, and am always happy to take on writing gigs.

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