Using AI for your Content Strategy

text based graphic with same text as in post

AI is everywhere these days. If you’ve spent any of the last 6-8 weeks on Twitter, you’ll have heard of ChatGPT and the wave of new AI tools that its launch initiated. From tools for design and content all the way to creating music and complex programming, AI is having a big moment. This week on the chat, we asked content marketing strategist, Kelly Mirabella, how brands can use AI for their content strategy. Here’s a summary of our chat.

Guest: Kelly Mirabella
Topic: Using AI for your content strategy
Format: Eight questions directed at the guest. Everyone’s welcome to share.

Q1: What type of content can you create with AI tools?

AI is great at creating a wide range of content, including documents, social media content, and blog posts. The best part about AI is that it’ll reduce the time it takes to write long pieces of content.

For instance, as our guest explained, she managed to churn out a 30+ page guide document with ChatGPT. If you know how to effectively prompt the tool, you can get it to create most of the content for you.

If that isn’t impressive enough, AI tools can also help personalize and optimize content based on your target audience, relevant trends, and intended SEO goals. ChatGPT, for instance, can create tables, analyze data, write and debug code, and even translate text into multiple languages.

Q2: What’s the role of AI in creating a marketing strategy?

AI helps you analyze large data sets and find patterns in them. It can predict certain outcomes, help identify anomalies, and most importantly, automate a lot of the everyday mundanity.

Some AI tools can also help you create a marketing strategy by assessing thousands of other strategies and extrapolating the most successful elements in them, giving you a highly-scalable strategy with a high chance of success.

As Eddie added, AI can create extensive lead generation campaigns, score leads based on their chances of converting, and find ways to keep your audience engaged with your brand.

Q3: Can you use AI to curate content?

You certainly can. Because AI is good at analyzing large amounts of data and pulling insights from it, you can use it to filter through and curate specific types of content. To do that, however, you should know how to use prompts effectively. It can be the difference between getting perfectly curated content and getting content that kinda-sorta matches your requirement.

As George pointed out, you can use AI to curate content that’s similar to what your audience already enjoys. This means your audience will also get content they’ll genuinely want to engage with.

Q4: What are the best tools for creating AI content?

ChatGPT is top of mind for everyone right now, and deservedly so. However, there are also countless other tools like Casper AI and Canva’s built-in AI—all good options for creating content.

That said, though, as our friends from GiveWP pointed out, the best AI tools for creating content are the ones that fit your budget and those that you understand and know how to get the most out of. There’re new tools in the market daily—experiment and find what works best for you. It may not be what works for others around you, but that’s ok.

Q5: Does Google’s algorithm downgrade AI content?

No, it doesn’t. Google’s algorithm still values high-quality and highly-relevant content over cheap tricks. But that doesn’t mean you can’t create great content using AI. Check out Google’s advice on AI content:

Q6: How can designers use AI tools to enhance their work?

Designers can use AI to help generate ideas and elements like logos, color schemes, layouts, and also identify ways to optimize user experience.

Our guest also shared a couple of prompts you can try, including creating filler text for a design and an ideal color palette for a website. Give it a shot!

As our friends from VirtuDesk explained, you can also use AI to do basic editing like correcting colors in an image, removing background, resizing images, adding/removing music, etc.

Q7: How can you use AI to measure the effectiveness of your content?

Use AI to analyze engagement rates, audience sentiment, and return on investment (ROI). AI tools can provide real-time insights about your performance, compare it to previous periods, and suggest ways to incorporate emerging trends.

As Pavel also said, AI tools can determine user preferences and then deliver content that they’re most likely to be interested in. This can directly improve your engagement rates.

Q8: Can AI tools really replace human writers?

Nope. Not yet, at least. Although AI tools generate good content, they still lack key human traits like intuition and emotional responses. And so, for now, their best use is in assisting human writers in research and drafts.

Importantly, generative AI tools like ChatGPT use a combination of existing data models and predictive text to generate new content. This means that it can quickly get repetitive. The best and quickest content comes from AI and humans working together. Let the machine draft an initial idea, and you can embellish that copy with the human elements it needs.

After all, as Madalyn added, AI tools can help everyone—especially when we’re stuck with writer’s block and need a little nudge in the right direction.

Well folks, that’s all from me this week. Thanks for reading through and for more great insights from our chat with Kelly, have a look at this Twitter thread. If you like this summary, you’ll love the real-time chat. Join us next Thursday at 1 pm ET for #TwitterSmarter. We also have an after-chat on Twitter Spaces at 5 pm ET. See you there!

profile picture


About me, Narmadhaa:

I write all the things—marketing stuff to pay the bills; haiku and short stories so I feel wholesome. A social media enthusiast, I hang out with the #TwitterSmarter chat crew, and am always happy to take on writing gigs.

Say hello: The Opinionated Copywriter | LinkedIn | Twitter