AI is everywhere these days. If yo spent any of the last 6-8 weeks on Twitter, you’ll have heard of ChatGPT and the wave of new AI tools that its launch initiated. From tools for design and content all the way to creating music and complex programming, AI is having a big moment. This week on the chat, we asked content marketing strategist, Kelly Mirabella, how brands can use AI for their content strategy. Here’s a summary of our chat.
Guest: Kelly Mirabella
Topic: Using AI for your content strategy
Format: Eight questions directed at the guest. Everyone’s welcome to share.
AI is great at creating a wide range of content, including documents, social media content, and blog posts. The best part about AI is that it’ll reduce the time it takes to write long pieces of content.
A1 (1/3): AI tools can create a wide range of content, including articles, blog posts, social media updates, chatbots, and even personalized emails. With AI, you can quickly generate engaging content without spending hours on research and writing. #TwitterSmarter https://t.co/cOQnpFnMYX
— Kelly Noble Mirabella (@Stellar247) March 23, 2023
For instance, as our guest explained, she managed to churn out a 30+ page guide document with ChatGPT. If you know how to effectively prompt the tool, you can get it to create most of the content for you.
A1 (again) Yesterday I created a 30+ page guidebook with the help of ChatGPT. If you know how to prompt it you can do just about anything you need for content. #TwitterSmarter https://t.co/cOQnpFokOv
— Kelly Noble Mirabella (@Stellar247) March 23, 2023
If that isn’t impressive enough, AI tools can also help personalize and optimize content based on your target audience, relevant trends, and intended SEO goals. ChatGPT, for instance, can create tables, analyze data, write and debug code, and even translate text into multiple languages.
A1 (3/3) Bonus tip: You can use tools like ChatGPT to create tables, analyze data, write code, troubleshoot code, and translate text to several languages, even morse code! #TwitterSmarter
— Kelly Noble Mirabella (@Stellar247) March 23, 2023
AI helps you analyze large data sets and find patterns in them. It can predict certain outcomes, help identify anomalies, and most importantly, automate a lot of the everyday mundanity.
A2 (2/2): Ai tools like Jasper ai, and ChatGPT can essentially act like a Content Marketing Strategist and help you outline your content strategy, brainstorm fresh ideas, and expand on your own ideas. #TwitterSmarter
— Kelly Noble Mirabella (@Stellar247) March 23, 2023
Some AI tools can also help you create a marketing strategy by assessing thousands of other strategies and extrapolating the most successful elements in them, giving you a highly-scalable strategy with a high chance of success.
As Eddie added, AI can create extensive lead generation campaigns, score leads based on their chances of converting, and find ways to keep your audience engaged with your brand.
A2. AI can be used for: lead generation, lead scoring & customer retention. It helps marketers identify potential customers & engage with them when they are most likely to be responsive to your marketing message #TwitterSmarter https://t.co/OmtTPlk9MP
— Eddie Garrison (@EddieGarrison) March 23, 2023
You certainly can. Because AI is good at analyzing large amounts of data and pulling insights from it, you can use it to filter through and curate specific types of content. To do that, however, you should know how to use prompts effectively. It can be the difference between getting perfectly curated content and getting content that kinda-sorta matches your requirement.
A3 (2/2): the most important thing to know is how to prompt your ai content tool. The quality of the information you use in your prompt will directly affect the quality of the output. #TwitterSmarter
— Kelly Noble Mirabella (@Stellar247) March 23, 2023
As George pointed out, you can use AI to curate content that’s similar to what your audience already enjoys. This means your audience will also get content they’ll genuinely want to engage with.
A3. Yes, AI can be used to curate content by analyzing user preferences, identifying trending topics, and suggesting relevant content from various sources. This can save time and ensure your audience receives the most valuable and engaging content. #TwitterSmarter https://t.co/B91bnR9VWq
— George Silverman | The MindSkills Guy (@GeorgeSilverman) March 23, 2023
ChatGPT is top of mind for everyone right now, and deservedly so. However, there are also countless other tools like Casper AI and Canva’s built-in AI—all good options for creating content.
A4 (2/2): However, new tools are being released every day, so it's crucial to find the one that fits your needs and budget best. AI tools can help you generate ideas, automate writing tasks, and personalize your content for your audience. #TwitterSmarter
— Kelly Noble Mirabella (@Stellar247) March 23, 2023
That said, though, as our friends from GiveWP pointed out, the best AI tools for creating content are the ones that fit your budget and those that you understand and know how to get the most out of. There’re new tools in the market daily—experiment and find what works best for you. It may not be what works for others around you, but that’s ok.
A4: The best tools are the ones you understand and can use appropriately. #TwitterSmarter
— GiveWP 💚 (@GiveWP) March 23, 2023
No, it doesn’t. Google’s algorithm still values high-quality and highly-relevant content over cheap tricks. But that doesn’t mean you can’t create great content using AI. Check out Google’s advice on AI content: https://developers.google.com/search/blog/2023/02/google-search-and-ai-content
A5: No, Google's algorithm does not downgrade AI content. However, it values high-quality and relevant content that provides value to users. Learn more about what Google thinks at https://t.co/TYCMy6sHDv #TwitterSmarter https://t.co/QYDDhrC6pv
— Kelly Noble Mirabella (@Stellar247) March 23, 2023
Designers can use AI to help generate ideas and elements like logos, color schemes, layouts, and also identify ways to optimize user experience.
A6: Designers can use AI tools to improve their work in several ways. AI can assist in tasks such as creating logos, generating color palettes, suggesting layouts, and even optimizing web design for better UX. #TwitterSmarter https://t.co/eI5b8HeRoT
— Kelly Noble Mirabella (@Stellar247) March 23, 2023
Our guest also shared a couple of prompts you can try, including creating filler text for a design and an ideal color palette for a website. Give it a shot!
A6: Incoming!! Prompts to try as a designer:
Generate [2] paragraphs of lorem ipsum style filler text with 5 sentences in each paragraph.
Can you recommend a color palette for a business coaching website targeting women over 30?
The main color is #1DBFBC #TwitterSmarter https://t.co/eI5b8HeRoT— Kelly Noble Mirabella (@Stellar247) March 23, 2023
As our friends from VirtuDesk explained, you can also use AI to do basic editing like correcting colors in an image, removing background, resizing images, adding/removing music, etc.
A6: For example, Tiktok and Instagram, users can utilize functions such as sizing an image, color correction, removing background, adding music to their work, etc. #TwitterSmarter
— VirtuDesk (@virtudeskcom) March 23, 2023
Use AI to analyze engagement rates, audience sentiment, and return on investment (ROI). AI tools can provide real-time insights about your performance, compare it to previous periods, and suggest ways to incorporate emerging trends.
A7: AI can help you measure the effectiveness of your content by analyzing engagement rates, sentiment analysis, and tracking ROI. With AI, you can get real-time insights into your content performance, identify trends, and make data-driven decisions. #TwitterSmarter https://t.co/ScIrM83CuQ
— Kelly Noble Mirabella (@Stellar247) March 23, 2023
As Pavel also said, AI tools can determine user preferences and then deliver content that they’re most likely to be interested in. This can directly improve your engagement rates.
A7: AI tools like Google Analytics can track user behavior and preferences which can be used to deliver personalized content recommendations tailored to your audience's interests. This can help improve engagement and retention. #TwitterSmarter
— Pavel Stepanov (@pavelStepanov77) March 23, 2023
Nope. Not yet, at least. Although AI tools generate good content, they still lack key human traits like intuition and emotional responses. And so, for now, their best use is in assisting human writers in research and drafts.
A8 (1/3) AI can assist human writers in research, content creation, and editing. However, AI cannot replace human creativity, intuition, and emotions. Yes, ai can create some pretty amazing content, but there is much more to this. #TwitterSmarter https://t.co/hGfFgMdjy4
— Kelly Noble Mirabella (@Stellar247) March 23, 2023
Importantly, generative AI tools like ChatGPT use a combination of existing data models and predictive text to generate new content. This means that it can quickly get repetitive. The best and quickest content comes from AI and humans working together. Let the machine draft an initial idea, and you can embellish that copy with the human elements it needs.
A8 (3/3) The best ai content is created alongside humans. Use your expertise and unique voice to craft the perfect content. #TwitterSmarter
— Kelly Noble Mirabella (@Stellar247) March 23, 2023
After all, as Madalyn added, AI tools can help everyone—especially when we’re stuck with writer’s block and need a little nudge in the right direction.
A8: No, nothing can take the place of a human writer. However, AI tools can help many of us, especially with writer's block. #TwitterSmarter
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) March 23, 2023
Well folks, that’s all from me this week. Thanks for reading through and for more great insights from our chat with Kelly, have a look at this Twitter thread. If you like this summary, you’ll love the real-time chat. Join us next Thursday at 1 pm ET for #TwitterSmarter. We also have an after-chat on Twitter Spaces at 5 pm ET. See you there!
About me, Narmadhaa:
I write all the things—marketing stuff to pay the bills; haiku and short stories so I feel wholesome. A social media enthusiast, I hang out with the #TwitterSmarter chat crew, and am always happy to take on writing gigs.
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