By now, you’ve most likely heard of the superpower that is generative AI. As amazing as it is to see what tools like ChatGPT can do for human productivity, there’s still a lot of uncertainty about this new technology. Can it replace humans, for instance? Could it become so big that we’ll lose control over it? Big questions that will take a while for humanity to answer. For now, though, we decided to answer questions that are closer to our everyday, like how AI can work for creators. To do that, we invited PR and social media strategist, Kami Huyse. Here’s a summary of our chat.
Guest: Kami Huyse
Topic: The power of AI for creators
Format: Eight questions directed at the guest. Everyone’s welcome to share.
Of course, you’ve heard of ChatGPT and DALL-E from Open AI. Over the past few years, many companies have started to incorporate AI technology into their products. Our guest mentioned Grammarly for writing and editing, Canva for designing, and Lumen5 for video production.
A1b: Some of my favorites are the tried and tested @Grammarly for writing and editing, @Canva for creating AI-generated design, and @Lumen5 for video creation. #TwitterSmarter 🤖🚀
— Kami Huyse | Social Media Strategist 🎯 (@kamichat) April 6, 2023
Kami also told us about Searchie, the video organization tool she uses to create summaries and Q&As in her Smart Social Mastery program. She also uses Wordhero AI and Emailwritr in her business. Check out this full list of AI tools that our guest recommends.
A1d: I have also been testing other experimental tools for a few year, many of which I picked up from @AppSumo. Take a look at some of the ones we are testing in this document we put together @ZoeticaMedia favs are @wordheroai and #Emailwritr 🤖🚀https://t.co/5vvKfdcLY4
— Kami Huyse | Social Media Strategist 🎯 (@kamichat) April 6, 2023
Our #TwitterSmarter community members recommended a few other tools including, Lately, HemingwayApp, QuillBot, Notion, and LeonardoAI.
The biggest limitation, especially for generative AI like ChatGPT, is that it can go rogue pretty easily. Our guest told us how, when asked to write a bio for her, the AI made up “facts” to generate a bio.
A2a: I asked OpenAI to create a bio for me a few days ago and it made up that I won an award I didn’t and misstated my college education. In other words, it lied or hallucinated (as we say in #AI parlance) #TwitterSmarter 🧐🤖 pic.twitter.com/jquC5tHoDw
— Kami Huyse | Social Media Strategist 🎯 (@kamichat) April 6, 2023
AI can embellish the truth when it doesn’t have enough solid facts. Which is why it can be an easy recipe for misuse. It’s important to be aware of its limitations.
It was pretty bad, must admit. I often try to stump #AI, I have found that it doesn't like it when it doesn't know the answer, so it makes something up. Something to watch for #TwitterSmarter
— Kami Huyse | Social Media Strategist 🎯 (@kamichat) April 6, 2023
Another thing to watch out for is plagiarism, as Madalyn pointed out. ChatGPT generates content based on what it already sees and reads online. Even though it’s brilliant at paraphrasing, it may inevitably generate copy that’s a bit too similar to something else. This is why it’s important not to blindly rely on AI tools to create your entire content. Instead, use them to complement your research.
A2b: Yesterday I asked ChatGPT, who is Madalyn Sklar? I liked the results.
Madalyn Sklar is a social media expert, speaker, consultant, and host of the #TwitterSmarter chat and podcast. She has been actively involved in social media since 1996 and has helped thousands of people…
— Madalyn Sklar Digital Marketing since 1996 (@MadalynSklar) April 6, 2023
First off, identify which tasks can be effectively automated and which ones need human intervention. Once you’ve got that sorted, use AI to generate ideas and copy in a streamlined manner. Then edit what the AI has created so that it aligns with your brand and message.
A3: My #AI content strategy tips:
🟣Identify which tasks can be automated and which require a human touch
🟣Generate ideas with AI to streamline the processes
🟣Edit the content to ensure it aligns and resonates#TwitterSmarter 🚀📈 pic.twitter.com/2gm68ua0Oj— Kami Huyse | Social Media Strategist 🎯 (@kamichat) April 6, 2023
Pavel also emphasized the importance of creating goals for how you want to incorporate AI into your strategy. For your AI-powered content strategy to be successful, it’s important that you map out your plans in advance so that you have a clear direction.
A3: Set goals and objectives for using AI for content creation. Evaluate your current content strategy and determine which types of content can be automated or generated by AI tools. Then, find the ones that fit your needs and budget. #TwitterSmarter
— Pavel Stepanov (@pavelStepanov77) April 6, 2023
Transparency. If you use AI content, it’s crucial to be honest about it. That’s the only way to catch biases early on and avoid discrimination and violations of human and property rights.
A4a: Ethical issues to consider when creating content with AI tools include ensuring transparency about the use of AI-generated content, avoiding bias and discrimination, and respecting intellectual property rights. #TwitterSmarter 🤝🤖
— Kami Huyse | Social Media Strategist 🎯 (@kamichat) April 6, 2023
Another thing to remember is the responsibility that comes with using such advanced technology. We’re still discovering the range 0f talents and capabilities that AI contains. And so, it’s important to be mindful of how and why we use AI.
A4b It's important to use AI tools responsibly and ethically to maintain trust with your audience. #TwitterSmarter 🤝🤖 pic.twitter.com/tXfHIn6ytp
— Kami Huyse | Social Media Strategist 🎯 (@kamichat) April 6, 2023
Our friends from GiveWP pointed out a few other big issues to consider, such as privacy violations, job losses, and false information—all of which are very real and very big ethical issues that can arise from using AI technology.
A4: Yes – especially as it relates to the output. It's not always accurate and can sometimes be discriminatory/biased.
Then there's job replacement considerations, privacy considerations, and deception issues (think deep fakes). #TwitterSmarter
— GiveWP 💚 (@GiveWP) April 6, 2023
Yes, disclosure is important, according to our guest. It ensures that you’re transparent about your content strategy and that helps build and retain your credibility.
A5a: You should acknowledge and cite AI-generated content in your marketing. This helps maintain transparency and credibility with your audience and builds trust with your audience. #TwitterSmarter 📝👍 pic.twitter.com/qOK1MJtoRl
— Kami Huyse | Social Media Strategist 🎯 (@kamichat) April 6, 2023
That said, however, there are a lot of everyday tools we use these days that are polished with AI functionality—like Grammarly, for instance. However, hardly anyone discloses that they use Grammarly, because doing so isn’t necessary. When it comes to disclosure, consider what type of AI tool you use, how, and why. While you may not need to say your cover photo was designed using Canva, you may still need to acknowledge that your new book cover was generated by Midjourney. It’s all about striking the right balance.
A5b And even though you SHOULD disclose when you can. I believe all tools will have some form of #AI baked in. Do you disclose you use Grammarly, for instance? #TwitterSmarter pic.twitter.com/HatQcCa1o0
— Kami Huyse | Social Media Strategist 🎯 (@kamichat) April 6, 2023
To get AI to generate great content, you should learn how to prompt it. If you’re too broad or too narrow, you’re unlikely to get the results you want to see. You’ve probably heard that prompt engineering is now a real job skill—that’s right, it is. It’s a skill worth honing. Check out this prompt writing guide from Midjourney for more clarity on good prompt writing.
A6a: Become an expert at creating prompts for #AI. It requires you to be descriptive and specific. Junk in, Junk out. @midjourney_ai 's tutorial on prompt writing is useful #TwitterSmarter 🤖✅https://t.co/iNWVulPN71
— Kami Huyse | Social Media Strategist 🎯 (@kamichat) April 6, 2023
As our friends from VirtuDesk pointed out, it’s also worth double-checking any facts that an AI tool may generate. AI learns its facts from existing online resources, many of which are misleading or false. Use a variety of sources like Google’s Fact Check Explorer, reputable media outlets, and original research papers/reports to verify your AI’s content.
— VirtuDesk (@virtudeskcom) April 6, 2023
It’s a possibility. This is why it’s essential to ensure any AI-generated content that you use remains compliant.
A7a: There can be intellectual property (IP) and plagiarism issues with AI tools. It's important to ensure that the content generated by the tools doesn't infringe on any existing IP rights. New tools are popping up to do this #TwitterSmarter 📜🤖 pic.twitter.com/dgYFVF0yi2
— Kami Huyse | Social Media Strategist 🎯 (@kamichat) April 6, 2023
As our guest suggested, use tools like Copyscape and TinEye to make sure your content isn’t infringing on any IP. Depending on the nature of the content and the business use case, you might also want to consult with legal experts before you publish any AI-generated content.
A7b To check if AI copy or images infringe on IP, you can use online tools like @Copyscape for text content and @TinEye for reverse image search. Additionally, it's important to consult with legal experts when needed #TwitterSmarter 🧐🤖 pic.twitter.com/7SxNEhT6Ge
— Kami Huyse | Social Media Strategist 🎯 (@kamichat) April 6, 2023
A critical skill to develop is creating effective prompts. Continue to feed your curiosity about emerging tools and find new ways to make them work for you. Most importantly, understand that the best way to optimize your use of AI is to use it to complement your strategy, and not to rely on it too much.
A8: Skills for creators to use AI better.
Writing: Learn to write prompts
Curiosity Experiment with tools
Strategy: Create less content with better quality, use AI to help but not takeover completely#TwitterSmarter 🚀👨💻
— Kami Huyse | Social Media Strategist 🎯 (@kamichat) April 6, 2023
Teodora spoke about the importance of iterating on whatever the AI tool generates. Extensive research skills that help you strengthen the narrative, creative storytelling capabilities to direct the AI towards a more compelling angle, and organization skills that help you build a foolproof argument are all great abilities to have so you can use AI more effectively in your everyday work.
A8. You need common sense and a willingness to dig deep beyond what the AI writing assistant provided you with.
✓ Where does the information come from?
✓ Where do you find a second or third source to confirm it?
✓ What's the best angle to tell this story? #TwitterSmarter— Teodora Ema Pirciu (@EmaPirciu) April 6, 2023
Well folks, that’s all from me this week. Thanks for reading through and for more great insights from our chat with Kami, have a look at this Twitter thread. If you like this summary, you’ll love the real-time chat. Join us next Thursday at 1 pm ET for #TwitterSmarter. We also have an after-chat on Twitter Spaces at 5 pm ET. See you there!
About me, Narmadhaa:
I write all the things—marketing stuff to pay the bills; haiku and short stories so I feel wholesome. A social media enthusiast, I hang out with the #TwitterSmarter chat crew, and am always happy to take on writing gigs.
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