The Power of AI for Creators

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By now, you’ve most likely heard of the superpower that is generative AI. As amazing as it is to see what tools like ChatGPT can do for human productivity, there’s still a lot of uncertainty about this new technology. Can it replace humans, for instance? Could it become so big that we’ll lose control over it? Big questions that will take a while for humanity to answer. For now, though, we decided to answer questions that are closer to our everyday, like how AI can work for creators. To do that, we invited PR and social media strategist, Kami Huyse. Here’s a summary of our chat.

Guest: Kami Huyse
Topic: The power of AI for creators
Format: Eight questions directed at the guest. Everyone’s welcome to share.

Q1: Share some AI tools you can use to create content.

Of course, you’ve heard of ChatGPT and DALL-E from Open AI. Over the past few years, many companies have started to incorporate AI technology into their products. Our guest mentioned Grammarly for writing and editing, Canva for designing, and Lumen5 for video production.

Kami also told us about Searchie, the video organization tool she uses to create summaries and Q&As in her Smart Social Mastery program. She also uses Wordhero AI and Emailwritr in her business. Check out this full list of AI tools that our guest recommends.

Our #TwitterSmarter community members recommended a few other tools including, Lately, HemingwayApp, QuillBot, Notion, and LeonardoAI.

Q2: Are there any limitations to using AI tools for content creation?

The biggest limitation, especially for generative AI like ChatGPT, is that it can go rogue pretty easily. Our guest told us how, when asked to write a bio for her, the AI made up “facts” to generate a bio.

AI can embellish the truth when it doesn’t have enough solid facts. Which is why it can be an easy recipe for misuse. It’s important to be aware of its limitations.

Another thing to watch out for is plagiarism, as Madalyn pointed out. ChatGPT generates content based on what it already sees and reads online. Even though it’s brilliant at paraphrasing, it may inevitably generate copy that’s a bit too similar to something else. This is why it’s important not to blindly rely on AI tools to create your entire content. Instead, use them to complement your research.

Q3: How can you integrate AI-generated content into your overall content strategy?

First off, identify which tasks can be effectively automated and which ones need human intervention. Once you’ve got that sorted, use AI to generate ideas and copy in a streamlined manner. Then edit what the AI has created so that it aligns with your brand and message.

Pavel also emphasized the importance of creating goals for how you want to incorporate AI into your strategy. For your AI-powered content strategy to be successful, it’s important that you map out your plans in advance so that you have a clear direction.

Q4: Are there any ethical issues to consider when creating content with AI tools?

Transparency. If you use AI content, it’s crucial to be honest about it. That’s the only way to catch biases early on and avoid discrimination and violations of human and property rights.

Another thing to remember is the responsibility that comes with using such advanced technology. We’re still discovering the range 0f talents and capabilities that AI contains. And so, it’s important to be mindful of how and why we use AI.

Our friends from GiveWP pointed out a few other big issues to consider, such as privacy violations, job losses, and false information—all of which are very real and very big ethical issues that can arise from using AI technology.

Q5: Should you acknowledge/cite AI-generated content in your marketing?

Yes, disclosure is important, according to our guest. It ensures that you’re transparent about your content strategy and that helps build and retain your credibility.

That said, however, there are a lot of everyday tools we use these days that are polished with AI functionality—like Grammarly, for instance. However, hardly anyone discloses that they use Grammarly, because doing so isn’t necessary. When it comes to disclosure, consider what type of AI tool you use, how, and why. While you may not need to say your cover photo was designed using Canva, you may still need to acknowledge that your new book cover was generated by Midjourney. It’s all about striking the right balance.

Q6: How can you ensure that AI-generated content is accurate and of high quality?

To get AI to generate great content, you should learn how to prompt it. If you’re too broad or too narrow, you’re unlikely to get the results you want to see. You’ve probably heard that prompt engineering is now a real job skill—that’s right, it is. It’s a skill worth honing. Check out this prompt writing guide from Midjourney for more clarity on good prompt writing.

As our friends from VirtuDesk pointed out, it’s also worth double-checking any facts that an AI tool may generate. AI learns its facts from existing online resources, many of which are misleading or false. Use a variety of sources like Google’s Fact Check Explorer, reputable media outlets, and original research papers/reports to verify your AI’s content.

Q7: Are there any intellectual property (IP) and plagiarism issues in using AI tools?

It’s a possibility. This is why it’s essential to ensure any AI-generated content that you use remains compliant.

As our guest suggested, use tools like Copyscape and TinEye to make sure your content isn’t infringing on any IP. Depending on the nature of the content and the business use case, you might also want to consult with legal experts before you publish any AI-generated content.

Q8: What skills should you develop to create content with AI tools effectively?

A critical skill to develop is creating effective prompts. Continue to feed your curiosity about emerging tools and find new ways to make them work for you. Most importantly, understand that the best way to optimize your use of AI is to use it to complement your strategy, and not to rely on it too much.

Teodora spoke about the importance of iterating on whatever the AI tool generates. Extensive research skills that help you strengthen the narrative, creative storytelling capabilities to direct the AI towards a more compelling angle, and organization skills that help you build a foolproof argument are all great abilities to have so you can use AI more effectively in your everyday work.

Well folks, that’s all from me this week. Thanks for reading through and for more great insights from our chat with Kami, have a look at this Twitter thread. If you like this summary, you’ll love the real-time chat. Join us next Thursday at 1 pm ET for #TwitterSmarter. We also have an after-chat on Twitter Spaces at 5 pm ET. See you there!

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About me, Narmadhaa:

I write all the things—marketing stuff to pay the bills; haiku and short stories so I feel wholesome. A social media enthusiast, I hang out with the #TwitterSmarter chat crew, and am always happy to take on writing gigs.

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