How would you like a way to build an engaged, exclusive community on Twitter? And how would you like to generate some extra money each month while doing this? Well, one way to make this happen is through the Twitter Subscriptions feature.
In this article, you’ll learn everything you need to know about Twitter Subscriptions, including what it is and how you can put it to work as a powerful community-building tool. After reading this, you’ll be eager to get started with building your own subscriber base!
As a creator, the Twitter Subscriptions feature provides another way for you to monetize your presence on the platform. Perfect if you’re looking to create additional income streams! Essentially, this allows you to provide exclusive, bonus content to your community.
Those who are interested will pay a monthly subscription fee in order to gain access to that content. Users can subscribe to as many creators as they’d like. They can also cancel at any time. So, if you want to ensure people stay subscribed month after month, you’ll have to offer something of value that will resonate with them. Give them a reason to stick around!
If all of this sounds familiar, it’s because this is what the Twitter Super Follows feature allowed users to do. It was initially launched in 2021 and has essentially just been rebranded.
Here’s a complete list of Twitter Subscriptions benefits:
If you’re a creator wanting to give Twitter Subscriptions a go, make sure it’s available in your country first. You can visit the dedicated Subscriptions page for the most recent list of accepted countries. If you’re not on the list yet, be sure to check back at a later time.
You will also need to meet the following eligibility requirements:
For those looking to purchase Subscriptions, they’re available globally on Twitter for iOS, Android, and the web. All you need to do is find out which of your favorite creators offer them!
Ready to dive in, either as a creator or a subscriber? Here’s what you need to know…
If you’re in one of the countries that have creator access for Twitter Subscriptions, you’ll need to first check your eligibility.
You can do this by going to the Twitter navigation menu, selecting “Professional Tools,” and then “Monetization.” From there, you’ll see “Subscriptions.” If you meet the eligibility requirements which were outlined above, you can submit an application. You may return to this page to check the status of your application at any time.
Once approved, you can begin getting everything set up!
If you’d like to see if your favorite creators offer a monthly subscription, it’s easy to find out! Upon visiting their profile, you’ll see a “Subscribe” button on mobile and the web. Click this and it’ll provide you with the option to subscribe. You can do this on mobile or desktop. The screenshot below shows where you can find this button on the mobile app.
From there, you’ll be presented with another screen, which is shown below. This gives you more information about the Subscriptions feature. Plus, you can see that, as a creator, I’m able to add a blurb about what people can expect from me when they join.
One of the great things about Twitter Subscriptions is that you’re in control of how much you charge. To help you decide, you’ll want to consider your audience, the exclusivity of the content you plan to offer, and the perceived value of the subscription itself.
It can be wise to research what other similar creators are charging. This will give you a general idea of what the market will be willing to pay. However, remember that what works for one creator might not work for you. If you’re not sure, consider polling your audience. They can provide you with valuable feedback on what they feel is a fair price for your content.
If your followers find your content valuable and unique, they may be willing to pay a higher subscription fee. Although, it’s important to keep in mind that the price should not be so high that it turns away potential subscribers.
Make sure you are confident in your choice though. At this time, you aren’t able to change the price point once it’s been set. Twitter hopes to add this capability in the future.
It’s important to note that you don’t receive 100% of the revenue generated from your subscribers though. If you get a subscriber via mobile, 30% goes to either Apple (iOS) or Google (Android). If via the web, Elon Musk says Twitter will not take a cut for the first 12 months and only 10% thereafter. Here’s a breakdown of what this could look like, via Twitter:
You will also need to meet the minimum payment amount of $50 before the money is sent to your Stripe account, which is how payments will be processed.
So, you’re sold on using Twitter Subscriptions, but you’re not sure what kind of exclusive content to provide. Here are some ideas to get you started:
No one knows your audience’s pain points better than you, right? Put yourself in their shoes and consider what they’d like to learn from you. How can you use your expertise to provide a solution to their biggest issues? Then, share tweets that offer actionable tips and tricks they can put to use. This can be done in the form of written, video, or voice tweets.
Another cool feature of Twitter Subscriptions is that you can host live discussions on Spaces that are exclusive for your subscribers. Since it’s a smaller crowd, it gives people a better chance at getting their burning questions answered by you. So, consider going live and hosting a Q&A so you can give tailored advice to people. Or you can host short masterclasses.
You want to make sure your subscribers see the value in what you’re offering, so you may want to ask them what they’d like from you. What kind of tweets do they want you to provide? What kind of topics would they like you to talk about? Give them what they want and they’ll stay subscribed!