How to Harness the Power of Twitter Spaces for Podcasting

Closeup of a podcast microphone suspended from a metal arm. A computer monitor on a desk is visible in the background.

Over the years, podcasting has become a popular medium for content creators to deliver value and connect with their audience. In fact, there are over 5 million podcasts globally.

Through the growth of podcasting, traditional platforms like Apple Podcasts and Spotify have dominated the industry. However, with the introduction of Twitter Spaces, a new opportunity has opened up for podcasters who want to pursue something different.

In this article, you’ll discover the benefits of using Twitter Spaces for podcasting, learn tips on getting started, and find out how you can repurpose your Spaces audio on other platforms.

The Advantages of Using Twitter Spaces for Podcasting

If you haven’t already considered podcasting on Twitter Spaces, you might be wondering what the benefits are. Is it really worth pursuing instead of other options? Well, here are a few reasons why you should take advantage of this powerful Twitter feature:

You’ll Receive Instant Engagement

When using Twitter Spaces for podcasting, you have the ability to host live audio conversations, which means you can facilitate real-time engagement with your audience. This gives them the chance to ask questions, share thoughts, and interact with you and any co-hosts you bring on board. This creates a sense of community unlike anything else.

When relying strictly on traditional podcasting platforms, you’re not able to get engagement in real-time. You have to wait for people to listen and then reach out via email or through social media posts and DMs. Hosting live conversations on Spaces creates a lively dynamic you wouldn’t get otherwise.

It’ll Amplify Your Reach

Twitter has a large user base and global reach, with nearly 400 million users. Plus, you’ve likely already built a following on the platform. Why not use it to your advantage? You can tap into your existing Twitter followers and reach new listeners this way.

People will be able to discover you while you’re hosting live Spaces since you’ll appear at the top of their feed. Plus, they may even find you through the Twitter Spaces tab. Before you know it, you can create an engaging community of people who love your content.

It’s Cost Effective

Another benefit to using Twitter Spaces for podcasting is that you don’t have to spend a penny to get started. This can be a game-changer for newer creators who aren’t ready to invest a bunch of money just yet. With Spaces, all you need is your phone and an internet connection. Then, you can go live and start sharing valuable information and talking to your audience.

You’ll only need to spend money should you choose to repurpose your audio recordings on traditional platforms like Apple Podcasts or Spotify. In that case, you’ll need to sign up for a podcasting network to host your audio recordings. But if that’s not on your radar, you won’t need to worry about spending money!

How to Use Twitter Spaces for Podcasting

Now that you know the benefits, let’s talk about how you can get started with creating your own Twitter Spaces podcast. Here are the steps you should follow:

1. Plan Your Podcast Format

As with any podcast, the first thing you need to do is work out the details. What will your podcast be about? Consider the topics that you enjoy talking about, what you’d consider yourself to be an expert in, and what your audience would like to listen to. This will help when brainstorming an overarching focus for the podcast, as well as individual episodes. It’ll also assist you in coming up with a catchy name for the podcast show!

From there, you can map out the format. Will you strictly do solo episodes or will you bring on guests? If you want to feature guests, will it be an interview format or a panel discussion? Will you allow time for questions and feedback from your listeners and if so, when? And how long would you like each episode to be? Knowing this information ahead of time will help with planning.

Then, consider the frequency and timing of your episodes to establish consistency. You want to go live on the same day and time so your audience knows when to tune in. Start by deciding if you’ll go live every week or more or less frequently. Then, choose a day and time that works for you and your audience.

Related: How to Create Your Own Twitter Spaces Show

2. Promote the Podcast Beforehand

Next, you want to leverage your existing Twitter audience by announcing your upcoming podcast ahead of time. You can do this by sharing graphics and teaser content. Don’t forget to also include a relevant hashtag in your promotional tweets to gain more reach. If you use other social media platforms or have an email list, spread the word there as well.

You can also schedule your Spaces beforehand because people can discover you in the Twitter Spaces tab this way. Then, they can set reminders to join you when you go live. This will help you attract potential listeners and build anticipation. It’s perfect for ensuring you have an engaging audience tuning in every time.

3. Start Sharing Content!

Once the moment has come, all you need to do is go live on Spaces and start sharing content with your community. Provide tremendous value. Bring on expert guests to share their tips and advice. And don’t forget to spend time engaging with your live listeners too because that’s what makes Twitter Spaces for podcasting such a special experience.

How to Repurpose Your Twitter Spaces Recordings

When building your brand online, it’s smart to repurpose your content so you can get the most out of it as possible. This saves you time since you don’t always have to share fresh content on every platform. Plus, it gets more traction on the content you already worked hard to create. Here are some tips:

Record Your Twitter Spaces Sessions

When using Twitter Spaces for podcasting, it’s wise to record every episode so you can use the audio later on. Just be sure when setting up your Space, that you tap on the “record button.” See screenshot below. After your Space ends, you can extract your recording from the Twitter archives or by using a third-party tool like Flowjin. Then, you can upload the audio to traditional podcasting platforms like Apple Podcasts and Spotify if you want to build a presence there. But first, you’ll need to get set up with a podcast host. My favorites are Libsyn, Spreaker, and Spotify for Podcasters. The latter two are free.

Screenshot showing how to record Twitter Spaces.

Turn Episodes Into Blog Posts

Alternatively, you can create a condensed, written version of each episode to be shared on your blog if you enjoy writing. This will appeal to those who prefer written content over audio content and ensures you aren’t excluding anyone in your community. And if you want to make it super easy, try using my favorite new ChatGPT tool, Magai. You can try it for free.