Using Twitter to Book Clients for Your Services
If you’re running a service-based business, one of your biggest goals is to bring in a steady stream of clients. And you want your social media presence to help you do this, right? After all, it’s essential to keeping your business afloat!
But how exactly can you start using Twitter to book clients for the services your business offers? Well, that’s what I’m covering in this post!
Using Twitter to Book Clients for Your Services
There are a few things you can do if you’re ready to start booking clients easily and effortlessly with the help of Twitter. And the best part is that these are feel-good strategies, not sleazy sales tactics.
1. Make Sure Your Profile Speaks to Your Ideal Client
When using Twitter to book clients, you’ll need to make sure your profile actually appeals to the client you’re targeting. Go ahead and pull up your Twitter account right now. Does it clearly state who you are and what you do? Or is that kind of a mystery based on your bio?
You want your bio to give people a taste of what you’re all about so they can decide if you’re someone they want to follow. It’s also smart to consider what your header image says about you and your brand. And are you using your pinned tweet to promote something a potential client would be really interested in?
Put yourself in the shoes of your ideal client. Think about what would grab their attention. Consider what would appeal to them and make them fall in love with your brand. Then, make any necessary changes to your profile.
These tips will really help your Twitter profile to stand out.
2. Share Content That Addresses a Pain Point They’re Struggling With
When it comes to attracting people to your Twitter page, it all comes down to the content you’re sharing. If you’re tweeting workout tips when you’re a web designer, you’re going to wind up attracting the wrong audience. You’ll grow your following with a bunch of people who aren’t interested in buying what you have to offer. And what’s the point in that?
It’s important to think about your area of expertise and the kind of content that would be of interest to your target audience. What would they want to learn from you? What kind of value can you add to their lives? That’s what you should be sharing. Address their pain points and provide solutions to their biggest problems and they’ll stick around for a long time.
Twitter reports that 75% of users feel better about a small business after following and reading its tweets. Let that be motivation to always share amazing content.
3. Incorporate Relevant Hashtags to Gain More Traction
We all know that hashtags are helpful for getting more eyes on your content. But are you actually using the right ones? Sometimes we get caught up in using industry hashtags that our ideal customer might not be using or searching. You want to consider which hashtags will actually get your content discovered by the right people. Here are some more tips on using hashtags on Twitter to help you out.
4. Use Advanced Search to Find Potential Clients
If you want to be effective at using Twitter to book clients, you can’t just sit around and wait for them to show up. You should be proactive about putting yourself out there. One of the best ways to do this is by taking advantage of Twitter’s Advanced Search feature.
Using this tool, you’ll have more options when narrowing down your search results. You’ll be able to search exact phrases and hashtags. You can also choose to bring up searches that include or exclude certain words. There’s also the ability to add in date ranges, as well as engagement specifications.
Simply search something you know your audience would be talking about and start a genuine conversation. Don’t hit them with the sales pitch right away. It’s all about building the Know, Like, and Trust Factor first.
5. Join Twitter Chats to Make New Connections
It’s no secret that I love a good Twitter chat. I mean, I host one of my own! (#TwitterSmarter, if you’re not familiar with it.) So, I fully see the value in regularly participating in these live chats. They’re a fantastic way to learn more about a topic, but they’re also great for making connections with people all around the world.
During these hour-long chats, you have the ability to start conversations with tons of new people, which can be great for generating brand awareness. Now, I do want to make it clear that it’s not cool to join someone else’s chat and start promoting your offerings.
However, it is cool to build relationships with people. Start engaging with tweets that others are posting. Follow anyone who has something of value to share. And continue the conversation long after the chat is over. This way, you’re more focused on building trust over time, rather than outright promoting something you’re selling. Yes, it’s a long-term game. But it works!
I have a blog post all about making the most of a Twitter chat if you need some tips on getting started. Definitely check that one out!
6. Keep an Eye on the Competition
The first thing that’s important to mention here is that it’s never a good idea to copy what your competition is doing. But that doesn’t mean you can’t learn from them! What strategies are they using to attract clients? And are they actually working? Take some cues from their Twitter strategy to see where improvements can be made so you can do better.
For instance, are they really inconsistent with posting? Make sure you’re stepping up and sharing content on a regular basis to stay top-of-mind for your audience. Do they completely ignore customers who tweet them? Go above and beyond to deliver a fantastic customer service experience to people who reach out to you.
You can also see which hashtags they include in their tweets to test them out for yourself. And you could gain a better understanding of their audience by seeing who follows them.
7. Give Advertising a Go
Done right, social media advertising can deliver amazing results. And if you know your target audience is active there, this is a great way to be using Twitter to book clients. However, the key thing to remember is that people aren’t likely to book your service the first time they come across you. You have to establish trust first.
If you want to try running a Twitter ad, I’d suggest promoting a piece of evergreen content that provides a solution to your ideal client’s biggest pain point. You could even promote your email opt-in, which would allow you to continue building that relationship since they’d be on your list.